Fibe, a fintech platform, has roped in actor Vikrant Massey as its brand ambassador.
From what it’s understood, Massey will be a part of Fibe’s marketing campaigns to highlight the company’s application process. Conceptualised by VeryBusyPeople Film Production House, the campaign is understood to demonstrate Massey as a protagonist. Reportedly, the integrated launch of the campaign will be promoted across platforms, including digital and social media platforms.
“We are looking forward to welcoming Massey to the Fibe family. I believe Massey’s connection with the younger generation will boost our efforts in engaging with the audiences and empower them with the Fibe app through which they can avail our offerings,” Sudesh Shetty, founding member and EVP – marketing, Fibe, said.