‘Not in business to chase awards’
Brands are using native ads, interactive media to bolster in-game strategy
By promoting environmentally friendly practices such as recycling and reducing energy consumption, the campaign resonates with consumers who prioritise sustainability
‘E-commerce, D2C already contribute 20% to our sales’
Experts say there is an urgent need for institutions like the ASCI to take up the governance of digital marketing…
he company and the agency dealt with it delicately by tying the reason to deep-rooted sentiments like family values
Pankaj is a motorbike enthusiast and goes for an early morning ride on the weekends
The all-under-one-roof format will be make or break in new markets
The US edtech firm is looking at tier 2 & 3 markets for growth
Elara Capital also predicted that the India adex growth is likely to be revised downwards to 10-12% for the full…
The endorsement of the McDonald’s BTS Meal created a strong brand association that resonated with their fans
As digital media explodes, one often hears the media/marketing fraternity in the country rue that they are unsure if a…
Apple stores are more about the experience than units sold
Campaign underscored role of creativity in digital age
Manufacturers increase investments in digital solutions as challenges hobble sector
‘Digital brands are a key part of our growth strategy’
Brand Allu Arjun makes presence felt in pan-India charts
New models, export of made-in-India vehicles to push volume growth
