Even as FMCG major Tata Tea Ltd is planning to take its brand Himalayan Water to the overseas market, ITC Foods is strengthening the presence of its home-grown brand ?Kitchens of India? in Canada and the USA. According to Peter Unsworth, CEO Tetley Group, Tata?s global focus brands include Himalayan Water, Tata Tea, Tetley and Good Earth. ?We will be taking a decision on Himalayan?s foray into global markets this year. New Tetley global brand architecture to be rolled out over next year,? he added. Encouraged by the response to ?Dabur Uveda?(skincare brand) in domestic markets, Dabur
India planning to introduce it in the Middle East?to start with, according to Sunil Duggal, chief executive officer of Dabur India.
Yet another FMCG major, Godrej Consumer Products Ltd (GCPL) has recently introduced its hair-cream brand Godrej Renew in South African markets. Meanwhile, PepsiCo India is gearing up to launch its Indian snack brand ?Kurkure? in West Asia after seeing the success of the brand in domestic markets. Increasingly, Indian FMCG majors are taking their flagship brands to overseas markets in a bid to drive growth.? Recognising the growth potential in overseas markets, many FMCG majors are taking their brands to Asian markets and the Middle East.
HK Press, vice-chairman of GCPL said, ?We have just started introducing Godrej Renew in South African markets. We are selling it through our company in South Africa?Rapidol.With this move, we wanted a brand to focus on Caucasian markets-primarily.?
As part of its global growth strategy, ITC is planning to strengthen the presence of ?Kitchens of India? in Canada and the USA, said Chittranjan Dhar, CEO of ITC Foods. ?Encouraged by the response to our (KOI) brand in Canada and US, we are strengthening our presence in these markets,? he said.
On Dabur?s overseas plans Duggal said the company is increasing the presence of Fem Care in the Middle East markets. ?We have both supply chain system and manufacturing process in place in these markets,? he added. According to Saugata Gupta, CEO of Marico Ltd, the company has taken its flagship brand Parachute to Bangladesh and the Middle East to drive growth across the globe.