The most anticipated week of the year for US football fans is almost here. Adding to the excitement, the US President will be in attendance. Keeping the long-standing feud between his girlfriend, Taylor Swift and Trump aside, Travis Kelce called the President’s decision “pretty cool”. Super Bowl 2025 promises to be an eventful occasion, kicking off with Opening Night in New Orleans.
Previous Super Bowl Opening Nights have featured performances by Shakira, Jennifer Lopez, The Weeknd, Snoop Dogg, and Rihanna. Its Halftime Show, a highly anticipated event for football enthusiasts, boasts a budget of $10-20 million.
Date and where to watch
The Super Bowl LIX is scheduled for February 9 in New Orleans. The 8th time in the Caesars Superdome, the game will feature a rematch between the Kansas City Chiefs and the Philadelphia Eagles. With the Kickoff scheduled for 6:30pm ET, it will be televised live in the US on FOX. For fans in India, the Super Bowl streams live on February 10 from 6 am IST, viewers can watch it on Disney + Hotstar or on Star Sports Network.
Opening night performance
Kendrick Lamar prepares to take centre-stage at the Superdome. Not a debut half-time appearance, he has previously performed alongside Dr Dre and Eminem in the historic 2022 hip-hop showcase. Kendrick Lamar will be joined by Grammy winner SZA. Appearing on Lamar’s recent album GNX, the duo’s previous collaborations have also been nominated at the Oscars.
The headlining artists adhere to the tradition of not earning beyond a certain scale set by the NFL union. It amounts to $1,000 per day for rehearsals and the performance as per past trends. A major section of the budget goes into making the experience memorable for the 70,000 live attendees. Some artists have shouldered these costs to cover the huge amount in the past.
Attendees and Viewers
The most viewed musical performance, the half-time show experiences an exponential increase in streaming with a 140% jump in streaming numbers. In 2023, Rihanna drew a massive 115 million viewers globally.
With a slight decline from last year’s price, the premier match between the Eagles and the Chiefs see tickets going up to $6,554 (INR 57,000) for each attendee The lowest price for this year’s game was just less than $4,000, which has declined about 30% since the matchup was set.
What to expect
Viewers can expect a cut-throat championship with the Chiefs registering their third win in five seasons. If they do win this year, they will create history becoming the first team with three consecutive titles. All eyes are also on Taylor Swift and Travis Kelce, the power-couple who turned heads in 2024. Celebrity events such as the FanDuel Party, Shaq’s Fun House and more anticipate performances by Post Malone, Travis Scott, Cardi B and Shaquile O’ Neal.
Fans can expect an immersive experience with football, endless entertainment and a memorable convergence between sports and pop-culture.