Bajaj Allianz Life has introduced video-based Digital Life Certification for their policyholders. The company claims that this will ease the annuity pension claim process. With this new service, senior citizens can now submit their Certificate of Existence (COE) or Life Certificate digitally to the company representative through a simple video call. The Digital Life Certification will be available for Bajaj Allianz Life policyholders via its i-SERV video calling facility on WhatsApp.

Bajaj Allianz Life also has the facility for the submission of Life Certificate online, and now along with the video-based Digital Life Certification facility, experts say it will ease the annuity pension claim process for its policyholders.

The process requires the policyholder to come on video through the company’s i-SERV video calling facility on WhatsApp and prove their existence digitally to the company representative. The entire process of submitting Life Certificate has now been made contactless, paperless, and hassle-free with Digital Life Certification service, allowing customers to connect directly to the company’s representative in a secure and safe environment. This service has been designed keeping in mind the needs of senior citizens as they need not visit the company’s branches during the pandemic to submit their Life Certificate.

Kayzad Hiramanek, Chief-Operations and Customer Experience, Bajaj Allianz Life, says, “The Digital Life Certification service has been introduced for customer’s convenience and safety, and also keeping in mind how digitally inclined customers have become during the time of the pandemic. We continue to focus on providing smart digital solutions to our customers while bearing in mind the new business environment that we are currently operating in. He further adds, “By leveraging simple consumer tech on platforms that consumers are most familiar with, will strengthen the wow experience we are always striving to enhance, for our consumers.”