Winning a Golden Globe is a massive achievement on its own, but for the stars at the 2026 ceremony, the trophy is just the start. This year, the ‘Ultimate Gift Bag’ is valued at nearly $1 million, making it the most expensive haul the show has ever put together. The loot arrives in a custom midnight-blue suede duffel from Atlas Bespoke. While the bag includes a ‘Gift Book’ for picking out high-end trips, it also comes packed with several physical goodies that every single winner gets to keep right away.
These guaranteed items include a full skincare routine from Brad Pitt’s brand, Beau Domaine, and a luxury set from Cellcosmet featuring their Active Tonic and Elasto Collagen XT. To round out the “at-home” luxury, everyone also receives a state-of-the-art CurrentBody LED hair growth helmet and a premium spirits set featuring bottles of Cygnet 22 and 77 gin, paired with custom martini and rocks glasses. The guide book then allows celebrities to further customize their individual bags by selecting from 35 other ultra-luxury experiences.
Because many of the top-tier items are limited to just one or two people, the process works on a first-come, first-served basis, creating a bit of a quiet scramble among Hollywood’s elite to claim the best perks before they’re gone.
Underwater rooms and private yachts
The travel perks are the biggest part of the million-dollar price tag, and they are designed for people who have already seen it all. According to Forbes Australia, one of the most talked-about options is a $70,000 stay at The Muraka in the Maldives, which features the world’s first undersea bedroom where you sleep 16 feet below the ocean. For stars who prefer staying on top of the water, there is a $60,000 five-day yacht charter through Indonesia’s Coral Triangle on the Celestia Phinisi, an experience available to every single recipient.
The travel list goes much further than just the Maldives. A $50,000 beachfront villa stay in Turks and Caicos and a massive six-bedroom villa stay at the Hilton Maldives Amingiri valued at $80,000 are just some of the incredible options for winners.
For those who want something more rugged but still five-star, there is a luxury “lodge-hopping” tour across New Zealand worth over $31,000. These trips often include private chefs and winemaker dinners, ensuring the celebrities are pampered from the moment they land.
Gold-infused hair care and rare wines
The beauty and wellness offerings are equally extravagant and focus on ‘billionaire-grade’ self-care. Items like a $21,000 membership to the elite Maison Devereux club, which includes a complementary shampoo and conditioner set infused with actual 24-karat gold is bound to raise eyebrows. There is also a high-tech LED hair growth helmet worth $860 and a full skincare routine from Brad Pitt’s brand, Beau Domaine, which features serum and cream made from science-backed grape antioxidants.
Rounding out the bag are some incredibly rare finds for food and wine lovers that carry eye-watering price tags. The most expensive single item in the entire collection is a set of nine ultra-rare bottles of French wine from Liber Pater, worth a staggering $210,000. Only one person gets to claim this particular prize.
Another lucky winner can snag $117,000 tickets to a private Jubilee celebration at the Liber Pater estate in Bordeaux. Even the smaller items are upscale, like a $1,000 case of exclusive Scotch whisky or a high-end travel humidor to keep cigars fresh while on those private yacht trips.