More than half (58 percent) of India’s productivity is getting impacted as people feel stressed/drained out because of disturbed sleep due to mosquitoes, a new report revealed.
As a prelude to the upcoming World Malaria Day (April 25), this crucial revelation emerged from a survey report unveiled by Goodknight, India’s leading household insecticide brand from Godrej Consumer Products Ltd (GCPL). Titled ‘One Mosquito, Countless Threats’, this pan-India survey commissioned by Goodknight, and conducted by market research firm YouGov, examines public attitudes and assesses the risks of mosquito-borne diseases.
The survey report involved respondents across four regions of India – North (including central zone states), South, West and East.
“The Goodknight report highlights that 62% of males and 53% females expressed that their productivity is getting impacted because of disturbed sleep due to mosquitoes. This is particularly concerning in the context of India’s recent economic surge, where a healthy workforce is paramount. As per industry reports, the economic burden of India from mosquito-borne diseases such as malaria alone is around Rs.16000 crores. As per various estimates, approximately 75 percent of the economic burden represents the loss of earnings by Indians and the balance towards treatment expenses,” the company said in a statement.
Geographic zone wise, the West region seemed the most affected with 67 percent people in the region feeling their productivity is getting impacted due to disturbed sleep caused by mosquitoes. Southern India comes in at the second spot with 57% people followed by Northern India comprised of states like Chandigarh, Delhi, Haryana, and Uttar Pradesh at 56 percent and East region at 49 percent.
“Goodknight’s ‘ONE MOSQUITO, COUNTLESS THREATS’ is a nationwide survey report that delves into public attitudes and evaluates the risks associated with mosquito-borne diseases. By such initiatives, our goal is to heighten awareness regarding the mosquito problem in India, enable families to act, and offer affordable yet innovative solutions to the country. In India, more than 40 million citizens are affected by mosquito-borne diseases like malaria, dengue, annually. Absenteeism from work, school, social and professional commitments due to illness, healthcare expenses, and reduced productivity, all contribute to economic losses. To maintain the productivity of the Indian economy and keep the GDP score ticking, what is needed on the ground is a steady and healthy workforce. One of the pragmatic ways of addressing this will be to resolve the rising trend of mosquito-borne diseases,” Ashwin Moorthy, Chief Marketing Officer – India, Godrej Consumer Products Limited
(GCPL), said.
Another noteworthy insight from the Goodnight survey is that mosquitoes significantly contribute to people’s inability to sleep well. Across India, on average, one out of every two adults (50%) identified mosquitoes as amongst the main reason for their sleep disturbances. Interestingly, West India (56%) agree with this statement the most followed by North (52%), South (47%) and East (42%). Furthermore, men (54%) are more inclined to agree with this sentiment compared to women (46%).
