With the advent of the 5G internet and rapid digitisation, the existing broadcasting industry is going through a transformation. In an era where people seem to be opting for OTT platforms over traditional cable connections, broadcast executives are also being forced to innovate and adopt newer technologies. From cloud-based media production, and streamlining AI (artificial intelligence)  integration to audio and video advancements, the professionals are leaving no stone unturned when it comes to reach and retain target audiences. BrandWagon Online takes a look at a few trends in the broadcast industry. 

Cloud Based media production solutions: 

In today’s fast-paced world, smooth content delivery has become a basic need for consumers. Amidst this situation, the usage of cloud technology in delivering video content seems to be turning out as the catalyst for growth. It liberates content creators from long turnover times and enables them to distribute content across various platforms.

 Cloud playout reduces the need for dedicated hardware to broadcast the content. It stores the video in the cloud and streams it over the Internet. As per several media reports, the integration of cloud-based technologies into media production is inevitable. It enhances the accessibility, security and data management within media workflows.  

Generative AI and Large Language models 

The large language models enable generative AI into a different tool than we expected initially. It is expected that AI will influence content creation, distribution and personalisation. From personalised content to shopping queries, Generative AI will suggest almost everything to the users. Reportedly, this will facilitate interactive advertising and address cybersecurity threats. 

Immersive experiences: 

VR and AR have begun to play a role in enhancing user experience which is believed to have a long-lasting impact. As a result, companies have begun to opt for virtual studios and sets, thereby reducing the cost of traditional sets. It is believed that traditional studios require a large crew and expensive equipment while virtual ones cut down both the numbers of the crew and equipment. Furthermore, traditional studios demand a budget for post-production including colour grading, and visual effects, which can be reduced with virtual studios. Although it is widely believed that virtual studios cut the total cost of production, it completely depends on the nature of the film. For example, according to industry estimates, the cost of producing Avengers: Endgame is estimated to be around $365-$400 million and this is when the set was a combination of virtual and static.              

Personalisation 

Content creators have kept viewers in the driving seat as the competition between the range of content has intensified in the recent few years. User’s demand for tailored content enhanced the role of the algorithm and AI duo.  Content creators have studied users’ preferences, habits and consumption patterns to keep them content-hungry. To be sure, personalisation is not only about recommendations, analysis of consumer’s culture, language and regional interests also emerge as important factors. The power of personalisation can be seen in advertising also. Nowadays, advertisers can convey messages based on consumer’s preferences.