Duolingo’s Karandeep Singh Kapany on company’s monetisation strategy besides its marketing plans for FY25 Premium Story
Verve Media bags digital mandate for Big Flex The agency will drive the overall digital marketing growth for Big Flex with a focus on SEO, social media marketing,… By BrandWagon OnlineJuly 4, 2022 13:44 IST
Mythoverse Studios appoints Anshu Patni as CEO, gaming and Web3.0 In her new role, Patni will have her eyes set on bringing the immersive world of mythoverse in its Web3.0… By BrandWagon OnlineUpdated: July 15, 2022 15:19 IST
Ogilvy India appoints Hirol Gandhi as president and head of office, Mumbai and Kolkata The appointment has been effective from July 1, 2022 By BrandWagon OnlineJuly 4, 2022 12:43 IST
Affle appoints four additional directors to its board With this, Affle’s board will now comprise of 10 directors led by an independent non-executive chairman By BrandWagon OnlineJuly 4, 2022 12:09 IST
Havas Sports & Entertainment appoints Arun Rao as senior vice president With over 20 years of diverse work experience, Rao comes with a vast experience in sports marketing and sponsorships, media… By BrandWagon OnlineJuly 4, 2022 11:12 IST
As Google steps up its focus on privacy control; brands will have to focus on KPI driven advertising Google’s new tools ‘My Ad Center’ and ‘Results about you in Search’ is being touted as one of the best… By Vainavi MahendraJuly 4, 2022 09:59 IST
Humour in ads: 93% likely to remember funny ads: Oracle report Yet, the Oracle Global Happiness report says 94% of the business leaders surveyed in India do not have the wherewithal… By Akanksha NagarUpdated: July 4, 2022 14:26 IST
Domestic QSR brands eye further expansion in Tier 2 & 3 cities Industry executives FE spoke with said that for a QSR, the initial investment for starting an outlet in a metro… By Varun SinghJuly 4, 2022 08:34 IST
Building audio assets: Striking the right note Marketers are leveraging sonic branding to strengthen communication in a fragmented media landscape By Christina MonizJuly 4, 2022 08:19 IST
How brands can approach B2B marketing As the growth of B2B businesses continue to rise, a unique brand voice is more crucial now than ever before Updated: July 12, 2022 12:59 IST
Taxation conundrum between game of skills and game of chance There exists a need for examination of a deeper and underlying legal issue – can games of skill be clubbed… Updated: July 5, 2022 15:12 IST
Creative storytelling and emotional connection are the most important elements in keeping brands alive Customers that have an emotional connection to your brand are three times more likely to buy and suggest your goods… July 2, 2022 16:51 IST
Mirchi launches audio OTT app Mirchi Plus will be available on Apple and Android smartphones, as well as the Android Auto and Apple Car play… By BrandWagon OnlineJuly 2, 2022 14:42 IST
Metaverse Ascending: A new horizon for marketers This is the time when marketers need to put their thinking hats on and go for a creative deep-dive Updated: July 2, 2022 11:56 IST
Picture bleak for single-screen theatres despite recent hits From around 8,500-9,000 single-screen cinemas across the country in 2018-19, around 6,200 are still operating, with a majority located in… July 2, 2022 10:01 IST
Go Digit rolls out latest brand campaign The company has roped in Virat Kohli as brand ambassador By BrandWagon OnlineJuly 1, 2022 16:30 IST
PokerBaazi.com launches a new brand campaign ‘You Hold the Cards’ featuring Shahid Kapoor The campaign is conceptualised by Wieden+Kennedy By BrandWagon OnlineJuly 1, 2022 15:02 IST
