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BrandWagon

Articles By BrandWagon

70 Articles

After Hours: Abhijit Avasthi, Founder, Sideways

Avasthi loves walking on the streets seeing people and chaotic goings-on

He spends time reading non-fiction and discovering new music.

After Hours: Amit Malik, CEO & MD, Aviva

From Apple to Zomato and Netflix are some of his favourite brands

For me, it is vital to dedicate some time in the week for reflection, says Malik

After Hours: Shekhar Tewari, CEO, Enamor India

Tewari enjoys playing racquet sports — badminton, tennis and, lately, squash

Getting together with family and catching up with close friends over dinner or a good movie at home are pleasures of life that one looks forward to.

After Hours: Prathap Suthan, co-founder, Bang in the Middle

From Levi’s, Gap, to Wrangler and Taj are some of his favourite brands

There’s a lot of OTT content that gets into my life during the weekend, plus some bit of reading, and catching up on other commitments, says Suthan

After Hours: Shan Kadavil, co-founder and CEO, FreshToHome

An ideal weekend for me is one spent with family or catching up with old friends, says Kadavil

Kadavil claims by books and music to recharge himself

After Hours: Pritesh Talwar, CEO, Livpure

The race to be the best consumer-friendly brand, and provide exactly what the customer requires is exciting, says Talwar

At Livpure as well, we have been investing in our R&D to come up with fitness devices that will help our consumers to ensure their vitals are being checked on a daily basis

After Hours: Sanjay Menon, Managing Director, Publicis Sapient India

Audi, Samsung and Amazon are three brands that Menon appreciates for their customer-centric approach

After Hours: Manish Chowdhary, co-founder and co-CEO, Body Cupid

From Nike to Apple are some of his favourite brands

Competition is good for us, as it helps us evolve and deliver best quality products at affordable prices, says Chowdhary

After Hours: Shankar Prasad, Founder & CEO, Pureplay Skin Sciences

Shankar Prasad looks forward to problem-solving with his colleagues at work

Prasad's ideal weekend would include a lot of fresh air, fresh thinking and exercise

After Hours: Rajat Vohra, GM, India and South Asia, Reynolds Pens India

From Prada perfumes to Brooks Brothers and GANT are some of his favourite brands

After Hours: Alan Mamedi, CEO and Co-founder, Truecaller

Samsung Galaxy, Volvo are among his favourite brands

One thing I look forward to is working closely with our teams, sharing my thoughts and ideas, says Mamedi

Take 5: Simran Hoon, CEO, The Q

No Rules Rules is one of her favourite books

The Truman Show is a movie that always makes Simran laugh and cry in the end.

Take 5: Anukool Kumar, Marketing Director, OkCupid India

Kumar loves the stories that data tells in clear, objective specifics

After Hours: Ketan Patel, managing director, HP India Market

Hugo Boss and Montblanc are among his favourite brands

Besides external engagements, weekdays are spent brainstorming and engaging with various stakeholders to determine the best way to implement our strategy, says Patel

After Hours: Pritesh Asher, CEO and co-founder, Juicy Chemistry

A brand that he cannot do without is Apple

My vision is to be recognised as a leading manufacturer and innovator of healthy, environment-friendly and organic skincare products, says Asher

After Hours: Satishwar Balakrishnan, MD and CEO, Aegon Life Insurance

Balakrishnan’s favourite brand is Apple

Most Indians do not have any life insurance coverage, or their coverage is inadequate, and this is something I would like to see changed, says Balakrishnan

After Hours: Pawan Sarda, group CMO – Digital, Marketing and E-commerce, Future Group

From Zara to Zomato are some of his favourite brands

While one creates a strategy for a year or so, one has to breathe life into it daily, says Sarda

After Hours: Neeraj Akhoury, CEO, India, LafargeHolcim

From Josef Seibel to Mysore Sandal are some of his favourite brands

Catching up with some books is a must for me during weekends, says Akhoury

After Hours: Sanjay Vakharia, CEO, Spykar

From BMW to Samsung are some of his favourite brands

A few things I love most about my job is that it allows innovation, out-of-the-box thinking, and continues to make me feel young, says Vakharia

After Hours: Vineeta Singh, co-founder and CEO, SUGAR Cosmetics

From Nike to Apple are some of her favourite brands

What I would like to see changed in the industry is to have more inclusive cosmetics, especially those that are created for the deepest and warmest of skin tones, says Singh

After Hours: Rajat Khurana, managing director, Asics India

From Apple to Toyota are some of his favourite brands

Asics India

Take 5: Anshu Budhraja, CEO, Amway India

From catching up on Netflix to listening to spiritual podcasts are some of his favourite interests

Budhraja looks up to Elon Musk

After Hours: Deepak Salvi, COO and co-founder, Chingari

From Range Rover to United Colors of Benetton are some of his favourite brands

Short video content is the latest stir in the entertainment industry, and it is here to impress and stay for a long time, says Salvi

After Hours: Manish Sharma, president and CEO, Panasonic India and South Asia

From Thomas Pink, Dunhill to homegrown brands like Paytm and Cred are some of his favourite brands

Though technology has become a survival mechanism for enhancing effectiveness, and I am a big fan of innovation, there is no gadget that I can’t do without, says Sharma

After Hours: Piyush Patnaik, MD, Cargill oil business in India

From Nike to Coca-Cola are some of his favourite brands

A chat with colleagues over tea is the most ideal way to recharge for me, says Patnaik

Tata Capital campaign #KarzNahiFarzBhi paused the country’s content creators to inspire India to begin again

The influencer campaign devised by Kinnect shows influencers creating an organic video with their usual content with a change

The idea was to create content that tells a cohesive and concise story and connects with the audience.

Newsmakers 2020

From unusual product launches to cloud kitchens taking off and recycled content on television, what the year looked like

Roughly two months into the lockdown, with multiplexes still shut, producers of big-ticket movies decided to release their titles on OTT platforms
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