BrandWagon

Consumers are value conscious more than price conscious, says chief marketing officer of LG Electronics India

With a presence of over two decades in India, LG Electronics has carved a niche for itself in the refrigerator and TV segment.

Industry News

Around the World

The popularity of high school basketball is immense. A Statista report claims that more than five lakh boys and over four lakh girls were part of high school basketball teams during the 2016-17 season.

brandwagon around the world, the debut twitter, vivo phone singapore, amazon go, what is amazon go News

Facebook’s changing algorithm

Can Facebook’s decision to revert to its original style of news feed (more posts from friends and less from organisations) alter revenues and strategies for content publishers? BrandWagon speaks to four industry experts to

Ashish Goel, Ashwin Suresh, Sattvik Mishra, Karan Gupta, facebook, facebook Ashish Goel, Ashwin Suresh, Sattvik Mishra, Karan Gupta News

Valentine’s Day ads: From Vodafone to Binboa Vodka, 5 ads that best say it with love

Rafineri for Binboa Vodka in Turkey conceptualised a print ad campaign in 2010 called U-Turn. Each creative in the Valentine’s Day campaign had copy about the most possible scenarios after an appreciable consumption of alco

Industry News

Digital measurement: why it is important today

Before I explain why measuring the digital medium should be of utmost priority, let’s pause and take stock of how digital has changed the entire ecosystem.

Industry News

From Balika Vadhu to Dance India Dance, check out the changing force of India’s TV shows

Digital and international content formats apart, the Indian television industry is on the crux of a massive revolution and it’s one that only an adapter can champion to emerge as the frontrunner in all capacities

Industry News

Rajat Sharma, Chairman and editor-in-chief, India TV: 2017 promises positivity for news genre

If we compare the third quarter of year 2015 with the corresponding quarter of the current fiscal, news has grown by 7% over the last one year on GTVTs as a parameter

Industry News

Arnab Goswami, Founder, ‘Republic’: Second wave of disruption will redefine news media

The big change as we look into 2017 is the marriage of digital and TV, primarily because of changing demographics and multi-platform consumption

Industry News

Brands turn to infomercials to drive home a point and raise sales

Spotify, the music streaming portal, kicked off its largest ever global OOH campaign recently to bid goodbye to 2016.

Industry News

Music streaming portal Spotify kicks off its largest ever global OOH campaign

Spotify, the music streaming portal, kicked off its largest ever global OOH campaign recently to bid goodbye to 2016.

Industry News

Amazon Go unveiled; company bets big on offline push

Amazon has unveiled its checkout-free grocery store called Go. This marks the company’s big bet on offline presence.

Industry News

Numerology: Brandz Top 10 Most Valuable Indian Brands 2016

Numerology: Brandz Top 10 Most Valuable Indian Brands 2016

Numerology: Brandz Top 10 Most Valuable Indian Brands 2016

I am attached to Karma, detached to goals: Kwality’s Nawal Sharma

My working style is based on attachment to karma and detachment to the goal.

I am attached to Karma, detached to goals: Kwality’s Nawal Sharma

“I love my job for its constant innovation”

ATUL JAIN, COO, LeEco, Technology India, profile

Industry News

Discovery appoints Karan Bajaj as GM

Karan Bajaj will join Discovery Networks Asia-Pacific as senior vice president and GM of South Asia with effect from October 17, 2016.

Discovery appoints Karan Bajaj as GM

Raymond’s Gaurav Mahajan: I like to make my own style statement

Gaurav Mahajan President — apparel Business, Raymond says, I love the fact that my job is a high voltage transformational mission

Industry News

How BPL, household name in electronics space until 2000, is being resurrected

A household name in the electronics space until 2000, BPL is back to reclaim its space in the market with home automation security solutions. Will it be enough? 

Industry News

“IPL frenzy adds the right tone to my role”

After hours with Vaishali Sharma, Senior VP, marketing and communications – Sony MAX and MAX2

“IPL frenzy adds the right tone to my role”

After Hours: I track nearly 1,400 metrics a day, says Sandeep Aggarwal, Droom

I enjoy thinking about how we can innovate in our business to make the buyer’s or seller’s experience even better. Coming up with challenging goals is a part...

Industry News

‘I don’t believe in micromanagement’

We have achieved unbelievable things with this brand and this year is going to be even better for us, said Manav Sethi, Group CMO & Head, Digital Strategy, Askme.com

‘I don’t believe in micromanagement’
Switch to Hindi Edition