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BrandWagon

Articles By BrandWagon

47 Articles

After Hours: Manish Sharma, president and CEO, Panasonic India and South Asia

From Thomas Pink, Dunhill to homegrown brands like Paytm and Cred are some of his favourite brands

Though technology has become a survival mechanism for enhancing effectiveness, and I am a big fan of innovation, there is no gadget that I can’t do without, says Sharma

After Hours: Piyush Patnaik, MD, Cargill oil business in India

From Nike to Coca-Cola are some of his favourite brands

A chat with colleagues over tea is the most ideal way to recharge for me, says Patnaik

Tata Capital campaign #KarzNahiFarzBhi paused the country’s content creators to inspire India to begin again

The influencer campaign devised by Kinnect shows influencers creating an organic video with their usual content with a change

The idea was to create content that tells a cohesive and concise story and connects with the audience.

Newsmakers 2020

From unusual product launches to cloud kitchens taking off and recycled content on television, what the year looked like

Roughly two months into the lockdown, with multiplexes still shut, producers of big-ticket movies decided to release their titles on OTT platforms

Eatfit rehauls brand identity; unveils new logo, tagline and mascot

The company’s brand transformation was conceptualised and carried out by Purple Mango

Eatfit’s new brand assets intermingle health, happiness, and its unapologetic desi spirit

Can IPL help revive media spends for 2020

After a lag in media spends due to the pandemic, industry experts debate whether IPL will help bring back the spends

NODWIN Gaming launches ESL India Premiership 2020

The fifth season of ESL India Premiership 2020 will also feature FIFA20, Clash of Clans and PUBG MOBILE, among othergames

This is the fifth edition of ESL India Premiership.

In The News: Mullen Lintas wins creative mandate for Saffola

He will report to Simi Sabhaney, CEO, Dentsu India. In the past, Malhotra has worked with agencies such as Bates CHI & Partners and Ogilvy.

Reebok, Sprite, Cars24: How ads are doing on screen

People are seen going about their lives while a doctor is able to monitor them remotely. Although the ad evokes curiosity, it does not address people’s fear of inserting a device into the body or reveal how the ‘breakthro

In the News: Group M promotes Prasanth Kumar

The brand plans to launch a new range of fashion frames for women shortly. The account will be handled by Lowe Lintas’s Bengaluru office.

Around the World

Although, existing customers won’t be affected, they will not receive any further Android OS updates.

Dettol beats Band-Aid to become Australia’s most trusted brand

Dettol is Australia’s most trusted brand

In the news

Voot Studios aims to be a business performance oriented content-tech solution for advertisers who are looking to connect with digital audiences with branded shows, sponsorships and interactive formats.

We are conservative spenders: Karan Kumar of Fabindia

Second, we made some significant investments in new pilot projects, some of which — including the Fabindia Experience Center — have already been received well.

In the news: From essence strengthening leadership team to Eros Now teaming up with Vindicia

Eros Now has roped in Vindicia CashBox to help accelerate its subscriber growth around the world and enhance consumer experiences.

Review corner: Which video commercials hit the home run this week

The ad, created by Stink Studios Shanghai, is visually rich, and the background score is fitting, too.

In the news: Marico India ropes in Koshy George, Reliance Entertainment’s a new Group CEO, and more

The mandate was won after a multi-agency pitch. Leo Burnett India’s Mumbai office will look after the account.

Facebook to Walmart: Newsmakers of 2018

It upped its focus on Indian originals, with the launch of shows like Breathe and Mirzapur.

Around the World

Currently, Amazon offers two-hour delivery in more than 60 cities in the US.

In The News

Currently the executive chairman and creative director for Ogilvy South Asia, Pandey will take on the new role from January 1, 2019.

In The News, Piyush Pandey, Ogilvy, Posterscope, OOH ad exchange, Cargill India, Simon George, Discovery India, ZEEL, BEI, Radico Khaitan

Around the World

Adland execs prone to depression and anxiety.

Read: Interview of CMD of Numero Uno

The job is more like a passion for me.

Radhakrishnan Nair of CNN News18 is no more

He had been suffering from a kidney ailment for the past couple of years.

Cheil WW India ropes in Emmanuel Upputuru

He was previously creative chairman and co-founder ITSA, a Gurgaon-based creative agency and has had stints with WPP and Publicis.

Mahesh Samat gets a new role at Walt Disney

He was earlier senior VP and MD at Walt Disney International, South Asia.

Bobby Pawar headed to Havas Group India

Pawar is moving on from Publicis Worldwide India as CCO and MD, after a five-year stint.

WPP merges JWT and Wunderman

It will be led by global chief executive officer Mel Edwards, who is currently the global CEO of Wunderman, and Tamara Ingram, CEO of J Walter Thompson, will become chairman.

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