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Dettol beats Band-Aid to become Australia’s most trusted brand

Dettol is Australia’s most trusted brand

Industry News

In the news

Voot Studios aims to be a business performance oriented content-tech solution for advertisers who are looking to connect with digital audiences with branded shows, sponsorships and interactive formats.

Lifestyle News

We are conservative spenders: Karan Kumar of Fabindia

Second, we made some significant investments in new pilot projects, some of which — including the Fabindia Experience Center — have already been received well.

Industry News

In the news: From essence strengthening leadership team to Eros Now teaming up with Vindicia

Eros Now has roped in Vindicia CashBox to help accelerate its subscriber growth around the world and enhance consumer experiences.

Industry News

Review corner: Which video commercials hit the home run this week

The ad, created by Stink Studios Shanghai, is visually rich, and the background score is fitting, too.

Industry News

In the news: Marico India ropes in Koshy George, Reliance Entertainment’s a new Group CEO, and more

The mandate was won after a multi-agency pitch. Leo Burnett India’s Mumbai office will look after the account.

Industry News

Facebook to Walmart: Newsmakers of 2018

It upped its focus on Indian originals, with the launch of shows like Breathe and Mirzapur.

Industry News

Around the World

Currently, Amazon offers two-hour delivery in more than 60 cities in the US.

World News

In The News

Currently the executive chairman and creative director for Ogilvy South Asia, Pandey will take on the new role from January 1, 2019.

In The News, Piyush Pandey, Ogilvy, Posterscope, OOH ad exchange, Cargill India, Simon George, Discovery India, ZEEL, BEI, Radico Khaitan News

Around the World

Adland execs prone to depression and anxiety.

Lifestyle News

Read: Interview of CMD of Numero Uno

The job is more like a passion for me.

Industry News

Radhakrishnan Nair of CNN News18 is no more

He had been suffering from a kidney ailment for the past couple of years.

India News

Cheil WW India ropes in Emmanuel Upputuru

He was previously creative chairman and co-founder ITSA, a Gurgaon-based creative agency and has had stints with WPP and Publicis.

Industry News

Mahesh Samat gets a new role at Walt Disney

He was earlier senior VP and MD at Walt Disney International, South Asia.

World News

Bobby Pawar headed to Havas Group India

Pawar is moving on from Publicis Worldwide India as CCO and MD, after a five-year stint.

India News

WPP merges JWT and Wunderman

It will be led by global chief executive officer Mel Edwards, who is currently the global CEO of Wunderman, and Tamara Ingram, CEO of J Walter Thompson, will become chairman.

World News

Consumers are value conscious more than price conscious, says chief marketing officer of LG Electronics India

With a presence of over two decades in India, LG Electronics has carved a niche for itself in the refrigerator and TV segment.

Industry News

Around the World

The popularity of high school basketball is immense. A Statista report claims that more than five lakh boys and over four lakh girls were part of high school basketball teams during the 2016-17 season.

brandwagon around the world, the debut twitter, vivo phone singapore, amazon go, what is amazon go News

Facebook’s changing algorithm

Can Facebook’s decision to revert to its original style of news feed (more posts from friends and less from organisations) alter revenues and strategies for content publishers? BrandWagon speaks to four industry experts to

Ashish Goel, Ashwin Suresh, Sattvik Mishra, Karan Gupta, facebook, facebook Ashish Goel, Ashwin Suresh, Sattvik Mishra, Karan Gupta News

Valentine’s Day ads: From Vodafone to Binboa Vodka, 5 ads that best say it with love

Rafineri for Binboa Vodka in Turkey conceptualised a print ad campaign in 2010 called U-Turn. Each creative in the Valentine’s Day campaign had copy about the most possible scenarios after an appreciable consumption of alco

Industry News

Digital measurement: why it is important today

Before I explain why measuring the digital medium should be of utmost priority, let’s pause and take stock of how digital has changed the entire ecosystem.

Industry News

From Balika Vadhu to Dance India Dance, check out the changing force of India’s TV shows

Digital and international content formats apart, the Indian television industry is on the crux of a massive revolution and it’s one that only an adapter can champion to emerge as the frontrunner in all capacities

Industry News

Rajat Sharma, Chairman and editor-in-chief, India TV: 2017 promises positivity for news genre

If we compare the third quarter of year 2015 with the corresponding quarter of the current fiscal, news has grown by 7% over the last one year on GTVTs as a parameter

Industry News

Arnab Goswami, Founder, ‘Republic’: Second wave of disruption will redefine news media

The big change as we look into 2017 is the marriage of digital and TV, primarily because of changing demographics and multi-platform consumption

Industry News

Brands turn to infomercials to drive home a point and raise sales

Spotify, the music streaming portal, kicked off its largest ever global OOH campaign recently to bid goodbye to 2016.

Industry News

Music streaming portal Spotify kicks off its largest ever global OOH campaign

Spotify, the music streaming portal, kicked off its largest ever global OOH campaign recently to bid goodbye to 2016.

Industry News

Amazon Go unveiled; company bets big on offline push

Amazon has unveiled its checkout-free grocery store called Go. This marks the company’s big bet on offline presence.

Industry News
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