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BrandWagon

Articles By BrandWagon

58 Articles

Take 5: Anukool Kumar, Marketing Director, OkCupid India

Kumar loves the stories that data tells in clear, objective specifics

After Hours: Ketan Patel, managing director, HP India Market

Hugo Boss and Montblanc are among his favourite brands

Besides external engagements, weekdays are spent brainstorming and engaging with various stakeholders to determine the best way to implement our strategy, says Patel

After Hours: Pritesh Asher, CEO and co-founder, Juicy Chemistry

A brand that he cannot do without is Apple

My vision is to be recognised as a leading manufacturer and innovator of healthy, environment-friendly and organic skincare products, says Asher

After Hours: Satishwar Balakrishnan, MD and CEO, Aegon Life Insurance

Balakrishnan’s favourite brand is Apple

Most Indians do not have any life insurance coverage, or their coverage is inadequate, and this is something I would like to see changed, says Balakrishnan

After Hours: Pawan Sarda, group CMO – Digital, Marketing and E-commerce, Future Group

From Zara to Zomato are some of his favourite brands

While one creates a strategy for a year or so, one has to breathe life into it daily, says Sarda

After Hours: Neeraj Akhoury, CEO, India, LafargeHolcim

From Josef Seibel to Mysore Sandal are some of his favourite brands

Catching up with some books is a must for me during weekends, says Akhoury

After Hours: Sanjay Vakharia, CEO, Spykar

From BMW to Samsung are some of his favourite brands

A few things I love most about my job is that it allows innovation, out-of-the-box thinking, and continues to make me feel young, says Vakharia

After Hours: Vineeta Singh, co-founder and CEO, SUGAR Cosmetics

From Nike to Apple are some of her favourite brands

What I would like to see changed in the industry is to have more inclusive cosmetics, especially those that are created for the deepest and warmest of skin tones, says Singh

After Hours: Rajat Khurana, managing director, Asics India

From Apple to Toyota are some of his favourite brands

Asics India

Take 5: Anshu Budhraja, CEO, Amway India

From catching up on Netflix to listening to spiritual podcasts are some of his favourite interests

Budhraja looks up to Elon Musk

After Hours: Deepak Salvi, COO and co-founder, Chingari

From Range Rover to United Colors of Benetton are some of his favourite brands

Short video content is the latest stir in the entertainment industry, and it is here to impress and stay for a long time, says Salvi

After Hours: Manish Sharma, president and CEO, Panasonic India and South Asia

From Thomas Pink, Dunhill to homegrown brands like Paytm and Cred are some of his favourite brands

Though technology has become a survival mechanism for enhancing effectiveness, and I am a big fan of innovation, there is no gadget that I can’t do without, says Sharma

After Hours: Piyush Patnaik, MD, Cargill oil business in India

From Nike to Coca-Cola are some of his favourite brands

A chat with colleagues over tea is the most ideal way to recharge for me, says Patnaik

Tata Capital campaign #KarzNahiFarzBhi paused the country’s content creators to inspire India to begin again

The influencer campaign devised by Kinnect shows influencers creating an organic video with their usual content with a change

The idea was to create content that tells a cohesive and concise story and connects with the audience.

Newsmakers 2020

From unusual product launches to cloud kitchens taking off and recycled content on television, what the year looked like

Roughly two months into the lockdown, with multiplexes still shut, producers of big-ticket movies decided to release their titles on OTT platforms

Eatfit rehauls brand identity; unveils new logo, tagline and mascot

The company’s brand transformation was conceptualised and carried out by Purple Mango

Eatfit’s new brand assets intermingle health, happiness, and its unapologetic desi spirit

Can IPL help revive media spends for 2020

After a lag in media spends due to the pandemic, industry experts debate whether IPL will help bring back the spends

NODWIN Gaming launches ESL India Premiership 2020

The fifth season of ESL India Premiership 2020 will also feature FIFA20, Clash of Clans and PUBG MOBILE, among othergames

This is the fifth edition of ESL India Premiership.

In The News: Mullen Lintas wins creative mandate for Saffola

He will report to Simi Sabhaney, CEO, Dentsu India. In the past, Malhotra has worked with agencies such as Bates CHI & Partners and Ogilvy.

Reebok, Sprite, Cars24: How ads are doing on screen

People are seen going about their lives while a doctor is able to monitor them remotely. Although the ad evokes curiosity, it does not address people’s fear of inserting a device into the body or reveal how the ‘breakthro

In the News: Group M promotes Prasanth Kumar

The brand plans to launch a new range of fashion frames for women shortly. The account will be handled by Lowe Lintas’s Bengaluru office.

Around the World

Although, existing customers won’t be affected, they will not receive any further Android OS updates.

Dettol beats Band-Aid to become Australia’s most trusted brand

Dettol is Australia’s most trusted brand

In the news

Voot Studios aims to be a business performance oriented content-tech solution for advertisers who are looking to connect with digital audiences with branded shows, sponsorships and interactive formats.

We are conservative spenders: Karan Kumar of Fabindia

Second, we made some significant investments in new pilot projects, some of which — including the Fabindia Experience Center — have already been received well.

In the news: From essence strengthening leadership team to Eros Now teaming up with Vindicia

Eros Now has roped in Vindicia CashBox to help accelerate its subscriber growth around the world and enhance consumer experiences.

Review corner: Which video commercials hit the home run this week

The ad, created by Stink Studios Shanghai, is visually rich, and the background score is fitting, too.

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