Southeast Asia’s Premium VOD sector sees 11% revenue growth in 1H 2024, fueled by demand for Korean, Chinese, US, and Japanese content
Former Google senior executive Mohit Jagtiani launches branded content company Next Narrative with Simran Hoon as partner
Omnicom Media Group India appoints Anand Chakravarthy as its chief growth officer He will report to Kartik Sharma, group CEO of OMG India By BrandWagon OnlineJuly 26, 2022 10:40 IST
Britannia’s new product Biscafe targets young consumers; looks to connect with them through engagement marketing Online channels account for under five percent of the overall business for Britannia By Smriti MishraUpdated: July 26, 2022 10:14 IST
WhatsApp privacy policy not withdrawn; CCI probe must go on: Delhi HC In January last year, CCI on its own had decided to look into WhatsApp’s updated privacy policy based on news… By PTIJuly 26, 2022 08:30 IST
Probus Insurance Broker launches ‘Aapka Saathi, Aapka Saarathi’ ad campaign The 360-degree campaign will be promoted through digital platforms including OTTs, gaming apps, YouTube and popular audio apps By BrandWagon OnlineJuly 25, 2022 19:36 IST
Thums Up unveils its new campaign #HarHaathToofan The campaign has been conceptualised by Ogilvy By BrandWagon OnlineJuly 25, 2022 19:09 IST
SleepyCat collaborates with Nikhat Zareen and Srikanth Kidambi for their new campaign Through a series of videos, the campaign aims to highlight the comfort and support functionality of the mattress By BrandWagon OnlineJuly 25, 2022 17:33 IST
Asia Pacific online video industry revenue will grow by 16% year-on-year in 2022: Report India’s streaming OTT video market is in its second growth phase with total revenues of $3 billion in 2022 is… By BrandWagon OnlineJuly 25, 2022 16:54 IST
dezerv. launches #youdezervbetter campaign The campaign has been conceptualised and created by dezerv. and Light@27 By BrandWagon OnlineJuly 25, 2022 16:22 IST
Pinterest partners with WhizCo for creator management and building engaging communities on the platform As part of the collaboration, WhizCo has helped to onboard content creators on Pinterest who actively create and share their… By BrandWagon OnlineJuly 25, 2022 15:47 IST
Chupa Chups rolls out ‘Colour Your Tongue Lollipops’ campaign The campaign has been conceptualised by Ogilvy By BrandWagon OnlineJuly 25, 2022 15:26 IST
Hashtag Orange ropes in Gauri Awasthi as chief digital officer Prior to joining Hashtag Orange, Awasthi was with Fabindia By BrandWagon OnlineJuly 25, 2022 14:49 IST
Bombay Hemp Company unveils new brand identity The renewed identity is the integration of BOHECO Life into BOHECO, with all the products undergoing a visual transition By BrandWagon OnlineJuly 25, 2022 13:45 IST
NIVEA India launches #SkincarePeNoBreak campaign featuring Taapsee Pannu The campaign is conceptualised by Publicis One Touch By BrandWagon OnlineJuly 25, 2022 12:55 IST
ChefKart raises $2 million in seed round led by Blume Ventures and Pravega Ventures As per the company, the capital raised will be utilised to further Chefkart’s vision to become the lead provider of… By BrandWagon OnlineJuly 25, 2022 12:04 IST
Dentsu Creative India appoints Sudhir Das as executive creative director Prior to this appointment, Das was with Leo Burnett as associate executive creative director By BrandWagon OnlineJuly 25, 2022 11:22 IST
Social Panga bags the social media marketing mandate of Tally Solutions Social Panga won the mandate in a multi-agency pitch By BrandWagon OnlineJuly 25, 2022 10:37 IST
Work That Speaks | Top 10 Ads Video Countdown June 2022 View the best Indian brand work from the month. Featuring: Dell, Dulux, Kurkure, Scaler, Manyavar, Maggi, Milton, Kerala Tourism, Gillette,… July 25, 2022 09:30 IST
Influencer remuneration: The tax effect The new tax regulation on influencer gifts and earnings is expected to formalise the creator economy and take it mainstream By Christina MonizJuly 25, 2022 08:10 IST
‘Waste of time, money and effort’: Bengaluru candidate drives 25 km for interview, finds process misleading, walks out
‘Never…’: World’s oldest living person turns 116, credits longevity to THIS rule she’s followed all her life
ChatGPT maker OpenAI starts hiring in India ahead of opening first office: Check job details and more
‘If you don’t like India buying Russian oil, don’t buy from us’: Jaishankar hits back at US over 50% tariffs
