Liberty Shoes’ ‘Mera Joota Hindustani’ campaign: A modern twist on tradition with competitive pricing and digital push
Taal se taal mila, say music streaming as it listens to your heart, mind, body and soul Premium Story
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Amazon’s ad business emerges as the star of the company Given the high-profit nature of advertising, the business is likely now a key contributor to the company’s bottom line By BloombergAugust 1, 2022 19:46 IST
Ideabrew Studios inks partnership with The Quint and Malayala Manorama Through this partnership, Ideabrew Studios will host, distribute and monetise over 30 existing shows By BrandWagon OnlineUpdated: August 1, 2022 18:40 IST
JoulestoWatts appoints BM Gupta as chief operating officer In his new role, Gupta will be responsible for leading and scaling the company’s growth and global business operations By BrandWagon OnlineAugust 1, 2022 17:50 IST
Protinex launches #ProteinPledge campaign The campaign has been ideated, produced, and executed by TheSmallBigIdea By BrandWagon OnlineAugust 1, 2022 17:15 IST
Satyendra Prakash assumes charge as principal director general of Press Information Bureau Prior to this, he held the position of principal DG, Central Bureau of Communication. By BrandWagon OnlineAugust 1, 2022 16:32 IST
Sleepyhead launches new campaign with brand ambassador Ranveer Singh The campaign has been conceptualised by Leo Burnett Mumbai By BrandWagon OnlineAugust 1, 2022 15:59 IST
Wunderman Thompson India bags the creative mandate for CERA Sanitaryware The account was won post a multi-agency pitch By BrandWagon OnlineAugust 1, 2022 15:12 IST
Beam & Words bags the social media mandate for luxury designer brand, Tarun Tahiliani Beam & Words would be managing the brand’s end-to-end social media wherein they will be launching new campaigns and handling… By BrandWagon OnlineAugust 1, 2022 14:21 IST
Honasa Consumer appoints Pratik Mukherjee as vice president, Brand Factory With over a decade of experience, Mukherjee has been a part of brands such as P&G, Gillette, and Urban Company By BrandWagon OnlineAugust 1, 2022 13:23 IST
OLX Autos partners with creative agency The Glitch With the association, The Glitch will be responsible for re-imagining OLX Autos presence online via focused and engaging content. By BrandWagon OnlineAugust 1, 2022 12:33 IST
Xanadu Realty appoints KN Swaminathan as CFO Prior to Xanadu Realty, he was the group chief financial officer of Kolte Patil Developers and has also worked with… By BrandWagon OnlineAugust 1, 2022 12:03 IST
Include endorsers, influencers in policy to protect consumers from fake reviews: CAIT The Confederation of All India Traders (CAIT) also argued that rating of a product or service should be made a… By PTIAugust 1, 2022 10:53 IST
Mindshare tops India in RECMA media agency rankings 2021; dentsu X emerges as the fastest-growing media agency Including independent agencies, GroupM led with 34% industry share, ahead of Mediabrands (19%) and dentsu (16%). By Smriti MishraAugust 1, 2022 10:00 IST
Brand launch: The more the merrier A slew of new products and extensions hit the market as the shadow of the pandemic receded By Akanksha NagarAugust 1, 2022 08:38 IST
Mattress Market: Buzz in the sleep zone Duroflex has made a series of “bold moves” to get to its turnover target of Rs 2,000 crore by FY25 By Christina MonizUpdated: August 1, 2022 15:34 IST
AFTER HOURS: Gaurav Singh Kushwaha, Founder and CEO, BlueStone From Apple to TATA are some of his favourite brands By Banasree PurkayasthaAugust 1, 2022 08:21 IST
How podcasting is growing in India Newer formats of podcasts that offer more interactivity and user involvement will further drive this growth July 31, 2022 17:54 IST
Netflix sues creators of alleged ‘Bridgerton’ knockoff The company said it warned the defendants repeatedly to stop, but they plowed ahead with an album titled “The Unofficial… By ReutersJuly 31, 2022 15:11 IST
Trump govt mulls unprecedented visa sanctions against EU over tech law — What is the Digital Services Act?
Trump covering up ‘IV wounds with makeup’? Internet hints at ‘congestive heart failure’ amid Biden deja vu
