India’s quick commerce sees 22% growth in active users amid festive surge, but faces drop in retention and rise in UX complaints; reveals report
Indian box office faces weakest performance in three years amid elections and cricket events Premium Story
Clovia partners with Anusha Dandekar for its new collection Dandekar showcases a few styles from Clovia’s new collection in her recent Instagram video By BrandWagon OnlineOctober 10, 2022 17:34 IST
Pepperfry rolls out its meme campaign featuring Kareena Kapoor Khan and Saif Ali Khan The brand film was conceptualised by Lowe Lintas along with Milestone Films By BrandWagon OnlineUpdated: October 11, 2022 09:56 IST
ManipalCigna Health Insurance ropes in Manoj Bajpayee as brand ambassador Through this association with the actor, ManipalCigna aims to spread the message about the value of health insurance, drive customer… By BrandWagon OnlineOctober 10, 2022 16:32 IST
Hindustan Zinc rolls out #GiveYourselfAChance campaign On World Mental Health Day, the company aims to ‘make mental health and well-being a global priority’ By BrandWagon OnlineOctober 10, 2022 15:59 IST
Amazon India’s #DeliverThanks campaign aims to acknowledge the efforts of delivery associates The campaign encourages customers to show their gratitude for delivery associates this festive season By BrandWagon OnlineOctober 10, 2022 15:21 IST
Pocket Aces elevates Vinay Pillai to head of strategy in addition to his role as head of clout In this enhanced role, Pillai will work on establishing key strategic partnerships that will not only aid in scaling the… By BrandWagon OnlineOctober 10, 2022 14:43 IST
Tata Consumer Products rebrands Tata Q as Tata Sampann Yumside Tata Consumer Products had acquired Tata SmartFoodz, the marketer of ‘Tata Q’ in November 2021. By BrandWagon OnlineOctober 10, 2022 14:07 IST
Licious forays into alternative protein sector with its plant-based meat brand, UnCrave In the initial phase, the UnCrave range will be available in all major metro cities in India By BrandWagon OnlineUpdated: October 10, 2022 13:40 IST
D2C Ecommerce ropes in Rakul Preet Singh as brand ambassador for AccessHer As part of the endorsement, the actress will be seen as the face of the brand, promoting its contemporary fashion… By BrandWagon OnlineOctober 10, 2022 12:54 IST
Sting partners with Paytm for its latest campaign featuring Akshay Kumar According to the company, its new TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. By BrandWagon OnlineUpdated: October 10, 2022 12:27 IST
Josh celebrates World Mental Health Day with its latest campaign #NoNeedToAct Through this campaign, Josh aims to highlight the struggles faced by people battling depression By BrandWagon OnlineOctober 10, 2022 11:04 IST
Biryani By Kilo aims to close FY23 with net revenue of Rs 300 crore; expects to break even by June 2023 The company claims to have allocated Rs 30-35 crore on marketing in FY23 By Smriti MishraOctober 10, 2022 09:58 IST
Havas Media Group bags Firefox’s integrated media mandate The account will be managed by the agency’s Gurgaon office and spearheaded by Roopali Sharma, managing partner, Havas Media Group By BrandWagon OnlineUpdated: October 10, 2022 09:43 IST
Facing the future: What next for ASCI? The industry has seen the emergence of new advertisers, including startups and D2C brands, whose approach to advertising and brand… By Christina MonizOctober 10, 2022 09:20 IST
OTT Battle: Eyeball to eyeball Amazon Prime Video aims to be India’s top entertainment app By Christina MonizOctober 10, 2022 09:16 IST
After Hours: Chirag Gupta, Founder, 4700BC For Gupta, Apple products are his favourite By Banasree PurkayasthaOctober 10, 2022 09:09 IST
The Bachchan brandwagon rolls on even at 80 Bachchan is the second-richest Bollywood actor in 2022 with an estimated net worth of $500 million (Forbes), and a total… Updated: October 10, 2022 10:57 IST
Two proxy advisory firms green-flag ZEEL merger proposal The resolution seeks approvals for merger between ZEEL, Bangla Entertainment Private Ltd (BEPL, a Sony Group company) and Culver Max… By Rajesh KurupOctober 10, 2022 08:05 IST
Ruckus over Syeda Hameed’s ‘Bangladeshis can stay in India’ remark, Hindu sena enters venue of her event
