JioCinema’s bold pricing strategy: Disrupting India’s OTT market with affordable premium content Premium Story
AnyMind Group’s Otohiko Kozutsumi on the company’s entry in India besides establishing itself as a full-funnel service company Premium Story
We are emotional fools! Is emotional advertising a sustainable strategy, or a house of cards built on fleeting feelings? Premium Story
52% growth in ad impressions on digital platforms in Q1 2024 compared to the respective phase last year, reveals TAM report
Panchayat S3 most watched Hindi web-series in H1 2024, Bigboss OTT S3 most watched Hindi reality show, reveals Ormax report
Publicis Play collaborates with Hero Motocorp to launch on-ground gaming live stream motorcycle launch
ON THE SPOT: Perfect blend of emotions, counter-culture & nostalgia Indrajit Ghosh, Vice president, marketing communication, Rebel Foods Updated: October 19, 2022 08:39 IST
Interview: Devika Seth Bulchandani, global chief executive officer, Ogilvy on ‘creativity and profitability need not fight each other’ In this modern world, businesses have a responsibility to work towards bringing about societal changes, says Bulchandani By Anushree BhattacharyyaUpdated: October 19, 2022 10:45 IST
Dhara rolls out a multi-lingual campaign under its latest communication narrative of #KhaanePeKehna The campaign has been conceptualised by Dhara along with DDB Mudra North and Wavemaker By BrandWagon OnlineOctober 18, 2022 19:48 IST
India’s Network18 reports loss on higher expenses, advertising slowdown Consolidated loss attributable to owners of Network18 widened to 364.9 million Indian rupees ($4.44 million) for the three months ended… By ReutersUpdated: October 18, 2022 19:10 IST
FanCode bags the exclusive rights to live stream South Africa’s CSA T20 Challenge in India The tournament features eight teams eyeing the championship title, and all the action is now streaming live on the FanCode… By BrandWagon OnlineUpdated: October 18, 2022 18:14 IST
Mindtree and EPOS extend digital engineering partnership As part of the multiyear engagement, Mindtree will work as an integrated part of EPOS’ development organisation, and take part… By BrandWagon OnlineOctober 18, 2022 16:59 IST
Nutella collaborates with chef Vikas Khanna for its new #NutellaWaliDiwali campaign #NutellaWaliDiwali is a digital campaign that will be leveraged across social and digital platforms. By BrandWagon OnlineOctober 18, 2022 16:18 IST
9 in 10 viewers of connected TV recall being exposed to ads, and 81% of those viewers claim that the ads influenced them: Report As per the company, the Covid-19 pandemic played a catalyst as more homes got wired broadband connections and the festive… By BrandWagon OnlineOctober 18, 2022 15:02 IST
Ranbheer Singh Dhariwal joins Max Life Pension Fund Management Ltd as CEO Dhariwal will be responsible for managing and expanding Max Life PFM and will lead end-to-end business operations By BrandWagon OnlineOctober 18, 2022 14:18 IST
Bajaj Electricals Ltd. unveils its new brand positioning, ‘Bajaj: Built For Life’ The campaign film was created and conceptualised by creative agency McCann Worldgroup India. By BrandWagon OnlineOctober 18, 2022 13:43 IST
YouTube expands audio and podcast advertising for brands The announcements come as the advertising industry has struggled amid record-high inflation and supply-chain disruptions, which have caused some brands… By ReutersOctober 18, 2022 12:53 IST
Honda Cars India unveils ‘A Honda goes beyond’ campaign The campaign has been conceptualised by Dentsu Creative India By BrandWagon OnlineOctober 18, 2022 12:34 IST
Roposo partners with chef and entrepreneur Saransh Goila to launch cookware brand, Delishaas The brand includes pans, Dutch ovens, and kadhais, which use Tri-Ply and Greblon Technology. By BrandWagon OnlineUpdated: October 18, 2022 11:42 IST
Colors Bangla to air ‘Rannaghorer Goppo’ as an attempt to revive long-lost recipes The show is presented by sponsors Annapurna Swadisht, Kissan Tomato Ketchup and special partner New Extra Spark. By BrandWagon OnlineOctober 18, 2022 10:54 IST
PepsiCo India targets urban millennials with its ready-to-eat breakfast offering Quaker Oats Muesli According to industry data, the breakfast cereal (BFC) category in India is seeing a compound annual growth rate (CAGR) of… By Smriti MishraOctober 18, 2022 09:58 IST
BSH Home Appliances launches its ‘Har Din Muhurat’ campaign for the festive season “We are targeting double-digit growth during this period,” Neeraj Bahl, managing director (MD) and CEO, BSH Home Appliances (India and… By BrandWagon OnlineOctober 18, 2022 09:31 IST
Uber partners with supermarket Iceland to offer rapid delivery Customers on the Uber Eats mobile app will be able to order more than 1,000 items from Iceland via the… By BloombergUpdated: October 18, 2022 09:37 IST
Flipkart to allow users to shop on metaverse with Flipverse On Flipverse – a partnership between Flipkart and eDAO – the company aims to replicate a shopping mall-like experience where… By Tushar GoenkaOctober 18, 2022 08:26 IST
Niva Bupa suspends cashless facility at Max Hospitals across India, explains how insurance benefits can be availed
