Mamaearth’s parent company Honasa Consumer aims for market leadership in the beauty segment Premium Story
Personalised customer interactions with advanced communication technologies during the festive season
KEI Wires and Cables rolls out its advertising campaign featuring Royal Challengers Bengaluru players
BIBA’s Siddharth Bindra on the company’s new product range besides plans for global expansion Premium Story
New, but not pushovers Classic roll-up investment model fails and how to avoid them October 26, 2022 09:24 IST
Ayurveda Day witnesses the launch of the ‘Har Din Har Ghar Ayurveda’ campaign The campaign aims to propagate benefits of Ayurveda to the larger and grass root community By BrandWagon OnlineOctober 25, 2022 17:56 IST
Vi rolls out its new campaign to showcase Vi Jobs & Education during the T20 World Cup The campaign was conceptualised by Ogilvy and is running on Disney+Hotstar By BrandWagon OnlineOctober 25, 2022 17:21 IST
Dentsu Creative announces its global leadership team The new appointees are tasked with building and sustaining a culture of creativity, through operational excellence, attracting and retaining world-class… By BrandWagon OnlineOctober 25, 2022 16:42 IST
Social commerce market is globally expected to grow over $2 trillion by 2025: McKinsey and Company According to company data, $37 billion in goods and services were purchased through social commerce channels in 2021 By BrandWagon OnlineOctober 25, 2022 15:20 IST
Equitas Small Finance Bank launches part of its ‘Circle of Life’ campaign As per the company, this edition of its ‘Circle of Life’ series features transformative stories of women who have brought… By BrandWagon OnlineOctober 25, 2022 14:02 IST
Dove, other Unilever dry shampoos recalled over cancer risk The recalls were set off by findings of benzene in such products by an analytical lab called Valisure, based in… By BloombergOctober 25, 2022 12:46 IST
Apple hikes music and TV+ prices in first increases since launch The company increased the price of Apple Music to $10.99 a month from $9.99 for individuals, effective immediately, making it… By BloombergOctober 25, 2022 12:04 IST
E-commerce platforms clock Rs 41,000 crore in GMV of festive week one As per the report, large e-commerce players sold mobile phones for an estimated Rs 11,000 crore between September 22 to… By BrandWagon OnlineOctober 25, 2022 11:28 IST
This festive season demand for gifting packs see an uptake as consumers get into celebratory mode According to industry executives, demand for these gifting packs is not just restricted to the metros By Smriti MishraOctober 25, 2022 09:57 IST
Behind the screen: Panasonic reimagines video content creation Kairos platform breaks new ground in live video production By Sudhir ChowdharyOctober 25, 2022 09:37 IST
Chocolate gift packs sweeten Diwali mood Chocolate gifting has contributed 10– 12% of Ferrero’s chocolate category and has been growing exponentially over the years. By Geeta NairUpdated: October 25, 2022 09:36 IST
Oil giant Schlumberger rebrands itself as SLB for low-carbon future Known in the industry as ‘big blue’, SLB adopts a lighter blue colour and swooping logo that reflects what Le… By ReutersOctober 24, 2022 16:59 IST
How D2C brands can evolve during the festive season and avoid excessive ad spending Festivities in India begin in August with Raksha Bandhan and last until December with Christmas and New Year. Over this… Updated: October 24, 2022 14:07 IST
Diwali 2022: How brands are celebrating the festival of lights From Edelweiss Mutual Fund to Snapchat, brands have launched campaigns to uniquely celebrate Diwali this year By BrandWagon OnlineOctober 24, 2022 10:58 IST
Culture-first marketing: the key to driving successful festive campaigns While traditional wisdom is that festive purchases are planned months in advance, one of four in Bharat are actually last-minute… Updated: October 24, 2022 08:32 IST
Conversational commerce and AI: The concoction that can prove to be the success mantra for D2C brands These chatbots are powered by conversational AI and equipped with machine learning (ML) and deep learning (DL) capabilities. October 23, 2022 16:49 IST
Disney signs deal to renew Formula 1 broadcast rights Bloomberg reported in June Disney would pay between $75 million and $90 million a year for the rights in a… By BloombergOctober 23, 2022 15:41 IST
‘I stop breathing while asleep’: Singer Amaal Mallik opens up about struggling with sleep apnea on Bigg Boss 19
