Brand Wagon Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands Brand Wagon
Indian box office faces weakest performance in three years amid elections and cricket events Premium Story
Mars Cosmetics’ Rishabh Sethia on the company’s growth strategy and market expansion plans Premium Story
Bacardi India appoints Monojit Mukherjee as its director of external affairs for India and neighbouring countries
Blogger’s Park: Air India’s confusing transformation amidst Vande Bharat’s customer-centric rise Premium Story
78% of Indian consumers prefer personalised ads, reveals Consumer Perceptions of Ads on Streamers Survey 2024
Online gaming platform Khelraja unveils Esha Gupta as its brand ambassador For the company, Gupta’s work in Telugu, Tamil, and Hindi cinema will further accelerate the adoption of online gaming amongst… By BrandWagon OnlineDecember 14, 2022 17:14 IST
Gritzo ropes in Farah Khan for its latest campaign According to the company, the digital film will be amplified across multiple digital touchpoints By BrandWagon OnlineDecember 14, 2022 16:04 IST
Bobbi Brown India unveils Tara Sutaria as brand ambassador for skincare range According to the company, Sutaria will appear in the brand’s newest campaign for the vitamin-enriched Face Base across digital and print campaigns… By BrandWagon OnlineDecember 14, 2022 14:41 IST
Sony Sports Network launches WWE campaign featuring Drew McIntyre, Karthi, John Abraham The campaign was conceptualised in-house and comprises two versions of the film. By BrandWagon OnlineDecember 14, 2022 13:23 IST
Programmatic supply solution ‘Dentsu Curate’ launches in India Dentsu Curate enables advertisers to target premium and brand-safe inventory, allowing them to bring better performance leading to high operational… By BrandWagon OnlineDecember 14, 2022 12:32 IST
Innocean extends its global media agreement with Havas Media Group According to the company, it kicked off an internal review earlier this year and led the entire process on behalf… By BrandWagon OnlineDecember 14, 2022 11:28 IST
80% of the celebrity-endorsed ads consisted of movie actors: Report Additionally, the report observed that more than 80% of the celebrity-endorsed ads consisted of film stars, followed by sportspeople at… By BrandWagon OnlineDecember 14, 2022 10:27 IST
ON THE SPOT with Jana Colaco, creative director, Blink Digital Campaign shows potential of audio in storytelling By Akanksha NagarDecember 14, 2022 09:38 IST
Blogger’s park: The market for fake reviews Curbing suspect product feedback is key to retaining trust December 14, 2022 09:04 IST
Interview: Abhay Parnerkar, CEO, Godrej Tyson Foods ‘Growing health consciousness is an opportunity, not a challenge’ By Geetika SrivastavaDecember 14, 2022 08:30 IST
McDonald’s India – North and East ropes Kartik Aaryan as face of brand The actor will connect with the youth to further strengthen the bond between McDonald’s and its consumers. By BrandWagon OnlineDecember 13, 2022 18:09 IST
Cossouq enters Indian market with launch of its #SamjhaKar campaign The digital video commercial (DVC) will run across the brand’s YouTube, Instagram, Facebook, Snapchat and LinkedIn handles. By BrandWagon OnlineUpdated: December 13, 2022 16:52 IST
BlueStone elevates Sudeep Nagar as company’s co-founder Sudeep Nagar will join Gaurav Singh Kushwaha, CEO, as the second co-founder of the Bangalore-based retail venture By BrandWagon OnlineUpdated: December 13, 2022 16:27 IST
EatSure rolls out its #foodcourtonanapp campaign to promote its offerings Through the campaign, the company aims to create a new category of a ‘foodcourt on an app’ by becoming the preferred… By BrandWagon OnlineDecember 13, 2022 14:36 IST
Zupee names Maneesh Goel as CFO Goel will lead its CFO function and help drive profitability with scale as well as strengthen controls and governance processes By BrandWagon OnlineUpdated: December 13, 2022 13:56 IST
Bombay Shaving Company elevates Deepak Gupta as co-founder, COO As per the company, Visage Lines grew by six times in revenue under Gupta, and at the moment houses over… By BrandWagon OnlineUpdated: December 13, 2022 13:37 IST
Microsoft offers Call of Duty to Sony subscription service Microsoft has publicly stated that it offered Sony a 10-year deal to make Call of Duty available on the Japanese… By BloombergDecember 13, 2022 11:28 IST
Musk dissolves Twitter’s Trust and Safety Council amidst online attacks The volunteer group provided expertise and guidance on how Twitter could better combat hate, harassment and other harms but didn’t… By Associated PressDecember 13, 2022 10:28 IST
Ganesh Chaturthi 2025: Is the ten-day festival starting from August 26 or August 27? Exact date, puja timings, and rituals
Bihar voter roll revision 2003 vs 2025: Citizenship scrutiny added, timeline reduced from 243 days to just 97
