Page 272 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

India currently has 591 million gamers, making up 20% of the global gaming population.

Centre plans single regulatory framework for India’s online gaming industry, aims to attract investment

MeitY orders Google Play Store to remove 119 apps, targeting China, US, and UK developers!

Zee, industry, Star India, artificial intelligence, AI, ICC

ZEE Entertainment ranks in top 10% for ESG performance worldwide

On the spot with Wahter’s Amitt Nenwani Premium Story

Blogger’s Park: How data is sculpting the future of retail landscape Premium Story

FnP’s Vikaas Gutgutia on expanding into premium offerings, healthcare, and weddings Premium Story

Archies expands into quick commerce and announces global expansion plans for FY 2025

Reliance Retail and Delta Galil announce joint venture to revolutionise apparel market in India

CashKaro launches new campaign ‘Aadat Badlo’

Kareena Kapoor Khan stars in Tirupati Edible Oils’ new campaign

GoKwik acquires Shopify app Return Prime to enhance global eCommerce solutions and expand market reach

Manas Lahiri returns to Havas India as chief growth officer

JioStar raises channel bouquet prices by 18%

On the Spot with Yogesh Chaudhary, director, Jaipur Rugs Premium Story

Blogger’s Park: Short-term campaigns are reshaping brand and consumer engagement Premium Story

The proposed DPDP rules challenge marketers to rethink strategy Premium Story

Advertising

Converse announces Harsh Varrdhan Kapoor and Khushi Kapoor as faces of the brand in India

Meta submits changes to UK privacy compliance proposals, CMA says

GM Modular launches #DADTESTED ad featuring Suniel Shetty and Athiya Shetty

Marketing

Alia Bhatt’s Ed-a-Mamma ventures into sustainable toys and accessories

Bold Care launches #Sextember: A month-long push for men’s sexual wellness

Adapting to complexity! India’s alcohol industry faces regulatory hurdles and consumer demands

Media

The campaign features scenes of Parekh wearing a variety of Malabar jewellery designs

Manasi Parekh leads Malabar Gold & Diamonds campaign on transparent gold buying

Flipkart launches Gen Z-focused ‘After Dark #IYKYFK’ campaign with FCB Kinnect

The Engagement Sage: Influencer marketing versus Celebrity marketing- And the winner is?

Gaming

Official data has shown that Zeeve is a Rollups-as-a-Service provider (Image: PR Handout)

Zeeve unveils Traceye for indexing of blockchain ledger and smart contract data

FEATURE – Stung by losses, Filipino players ditch Axie Infinity crypto game

The evolving AVGC industry in the country and its future

Digital Marketing

Recognize appoints Muthu Kumaran as operating partner and head of India operations

Martech

I love the social campaigns run by Ferrara candy, especially their ability to turn identified social trends into strategic campaign opportunities.

Sprinklr’s Arun Pattabhiraman on delivering unified CXM besides its marketing strategies in India Premium Story

The latest strides in AI are intensifying the imperative for digital transformation in a hybrid environment.

Ola’s Aggarwal launches India’s ChatGPT – Krutrim

Multilingual AI model is built on Indian data sets

By Jatin Grover

December 16, 2023 10:03 IST

The tournament will mark the start of the international cricket calendar for 2024

The jury is out on T10 cricket in India

Some media reports suggested that the new T10 league might be kicked off as early as September 2024 and that…

By Alokananda Chakraborty

December 16, 2023 09:36 IST

While SVF’s recent foray into the Bangladeshi market is a focal point, the studio also briefly highlighted its initiatives in other markets

SVF Entertainment ventures into Bangladeshi film market

This expansion is marked by the collaboration with Dhaka-based Alpha-I Studios and the OTT platform Chorki to produce two major…

By BrandWagon Online

December 15, 2023 19:30 IST

Rather than relying on granular user data, contextual advertising focuses on the content surrounding the ad placement.

GEC genre experiences a consistent 4% growth in ad volumes, TAM report

Interestingly, the ‘Ecom-Online Shopping’ category exhibited remarkable growth, witnessing an 83% increase in ad secondages

By BrandWagon Online

December 15, 2023 19:15 IST

The company looks forward to having a long-standing alliance

Saraf Furniture signs Jonty Rhodes as its brand ambassador

As a part of this association, Jonty Rhodes will endorse Saraf Furniture’s brand products augmenting the company’s reach across the…

By BrandWagon Online

December 15, 2023 18:30 IST

ShareChat’s parent had raised more than $1.1 billion during the funding boom of 2021, as per Tracxn data.

ShareChat unveils Gen Z and millennials constituted over 70% of monthly active users in 2023

Videos led the way, with more than 80% of content consumption coming from the videos as compared to static posts

By BrandWagon Online

December 15, 2023 17:39 IST

Advertisers have said the loss of cookies in the world's most popular browser will limit their ability to collect information for personalising ads

Google to test new feature limiting advertisers’ use of browser tracking cookies

Google plans to completely phase out the use of third-party cookies for users in the second half of 2024

By BrandWagon Online

December 15, 2023 16:45 IST

Chtrbox’s social media wing ChtrSocial wins mandate for Gouri’s Goodies

ChtrSocial aims at establishing Gouri’s Goodies as a lifestyle choice, beyond just a snack brand

By BrandWagon Online

December 15, 2023 15:45 IST

The partnership between McDonald's India and Mondelez builds upon their shared commitment to offering consumers taste experiences

McDonald’s India partners with Mondelez to launch Gems topped desserts

McDonald’s has introduced a range of treats with the Cadbury Gems – McFlurry with Gems, Sundae with Gems, Chocolate Shake…

By BrandWagon Online

December 15, 2023 14:45 IST

Going by Acxyn’s official website, it’s an IP tokenisation platform

Acxyn introduces AI to its Web3.0 gaming segment

Reportedly, Acxyn’s AI integration utilises advanced time series prediction capabilities

By FE Digital Currency

December 15, 2023 14:15 IST

Securonix appoints Biju Muduli as chief marketing officer

In this role, Muduli will be responsible for the development, implementation and execution of marketing initiatives that will help drive…

By BrandWagon Online

December 15, 2023 13:45 IST

Curiosity Channel (CH 201) launches on Telkomsel this December

Curiosity strikes deal with Telkomsel for exclusive content access

It will provide Telkomsel’s IndiHome subscribers with immediate access to award-winning films, series, and shows that explore science, technology, history,…

By BrandWagon Online

December 15, 2023 12:45 IST

HDFC Life, HDFC Life Q3 results, quarter results, Q3 earnings, revenue, profit, premium, new business

HDFC Life’s rolls out campaign ‘Kal Ka Reality Check’; aims to transform retirement aspirations

Conceptualised by Schbang, HDFC Life encourages individuals to retire on their terms by promoting early planning for a future characterised…

By BrandWagon Online

December 15, 2023 11:44 IST

The latest ad film tackles the common trend of people opting for steroids to build muscles

Kapiva Ayurveda collaborates with actor Tiger Shroff; aims to challenge misconceptions around Shilajit

The partnership focuses to reshape perceptions of Ayurveda by spotlighting Shilajit’s versatile applications

By BrandWagon Online

December 15, 2023 10:46 IST

For most users, elevators are mere equipment that enable people to travel across floor

Disney and Sony deals to make it difficult to reach Indian consumers

For advertisers, TV ads are still five to six times more expensive than their digital alternatives

By Bloomberg

December 15, 2023 09:44 IST

Zoho has over 100 million users across its over 55 business applications

Zoho to build models on specialised datasets

Zoho, in June this year, announced that it is working to develop its own large-language model

By Jatin Grover

December 15, 2023 08:40 IST

torage limitations are something that many mobile gamers will experience at some point (Photo: Pexels)

Regulating online gaming for user safety

This year has witnessed significant developments in the online gaming industry, starting with ministry of electronics and information technology (MeitY)…

Updated: March 13, 2024 15:17 IST

The stereotype of the flight attendant is very old-style – they have to appear all decked-up, with bright make-up and hair worn in a tight bun or an immaculate inward curl

Style in the aisle

Crew-fashion is becoming a differentiator amid product parity in the air

By Geetika Srivastava

December 15, 2023 08:26 IST

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