“We don’t want content to just go viral…” – LinkedIn’s Sachin Sharma on AI, Engagement, and B2B Marketing Premium Story
How logistics startups are powering quick commerce with faster deliveries and tech innovations Premium Story
Exclusive: Nykaa Cosmetics snags Rasha Thadani as the face of Gen Z glam ahead of her Bollywood debut
Influence with caution: Gamers and Influencers adapting to India’s legal framework against illegal betting
Blogger’s Park: The changing rules of luxury Everybody must recognise the homogenisation of buyer mindsets, same search criteria applying for broccoli and BMW December 27, 2023 09:23 IST
Coca-Cola extends ICC partnership to become its longest-associated brand Cricket remains the most followed and viewed sports in India drawing 93% of sports viewers on television, followed by Kabaddi By FE BureauDecember 27, 2023 09:08 IST
On the spot with Barin Mukherjee, CEO, Digital Refresh Networks Bridging the gap between vernacular & international By Christina MonizDecember 27, 2023 08:57 IST
Interview: Harsha Razdan, CEO, South Asia, dentsu Industry is shifting towards a self-serve digital model By Akanksha NagarDecember 27, 2023 08:40 IST
YearEnder 2023: The retail industry gets its booster dose Premium Story By 2030, traditional retail is likely to increase to $1.38 trillion, as per a report by Statista By Yukta RajDecember 27, 2023 08:30 IST
Air India Express unveils brand sonic identity The airline also revealed a Middle Eastern rendition, acknowledging the significance of its 13 destinations in the Gulf By BrandWagon OnlineDecember 26, 2023 19:03 IST
Lenskart launches Electro Punk Eyewear featuring Ishaan Khatter Celebrating Electronic Dance Music with Ishaan’s persona, it exudes style and charisma through its edgy and eccentric designs By BrandWagon OnlineDecember 26, 2023 19:00 IST
TradeSmart appoints Rohit Onkar as chief growth officer Before assuming his current position, Onkar established the digital marketing centre of excellence at Loylty Rewardz, a loyalty management company,… By BrandWagon OnlineDecember 26, 2023 18:15 IST
Ad impressions on digital advertising grow by 43% in July-September 2023, reveals TAM report Services was the leading sector with 51% share of impressions during July-September 2023 By BrandWagon OnlineUpdated: December 26, 2023 17:36 IST
Spotify’s billionaire CEO has a broken profit record to fix Spotify has underperformed the S&P 500 by more than 50 percentage points on a total return basis since going public By BloombergDecember 26, 2023 16:00 IST
Consumer durables sector witnesses resilient growth, 9% surge in value for smartphones and 2% volume dip, reveals GfK report Microwave ovens faced headwinds, experiencing a 7% dip in volume as well as value with almost flat industry ASP By BrandWagon OnlineDecember 26, 2023 14:00 IST
Aashirvaad launches ‘Likh ke Le Lo’ campaign, focuses on quality standards Aashirvaad has roped in TV actor Rupali Ganguli and curated a TVC campaign By BrandWagon OnlineUpdated: December 26, 2023 12:46 IST
YouTube introduces BrandConnect and Podcasts for creators in India BrandConnect aims to simplify collaboration between creators, top brands, and leading agencies By BrandWagon OnlineUpdated: December 26, 2023 10:30 IST
YearEnder 2023: A topsy-turvy year for the online gaming industry Premium Story As per an EY report, there is a decline in projections to 75.4% by FY28 from an 83% contribution in… By Saptak BardhanDecember 26, 2023 08:00 IST
Creativity and communication: The key to BTL marketing impact The reach of a BTL campaign extends beyond immediate audiences when creativity is harnessed December 25, 2023 18:00 IST
DS Group’s Pulse Candy unveils Christmas-themed CGI video In today’s digital era, CGI has become a pivotal tool for capturing online consumers’ attention, offering a powerful means of… By BrandWagon OnlineDecember 25, 2023 16:00 IST
Sailing into success: Reflecting on a year of smart consumer-driven campaigns in our digitally savvy world The campaigns that stick with you the most are the ones that make you feel seen, campaigns that talk to… December 25, 2023 13:57 IST
Mukesh Ambani’s RIL and Disney sign ‘non-binding pact’ for mega media merger: Report The report also said that the merger would give more control to RIL because under the yet-to-be-formally announced deal, while… By Breaking News DeskUpdated: December 25, 2023 13:00 IST
Meet Jian Zhang: Apple’s lead AI robotics researcher quits iPhone maker to join Mark Zuckerberg’s Meta
iPhone 17 Pro Max to launch on September 9 along with iPhone 17 and iPhone 17 Pro: Check expected India price
