India’s wedding industry booms: 3.5 million marriages to drive over ₹4.25 lakh crore spending this season
HUL weighs future of Kwality Wall’s amid rising competition in India’s evolving ice-cream market Premium Story
Titan expands IRTH branded bags with new retail outlets, aiming for Rs 600 crore topline by 2027 Premium Story
Welspun group eyes Rs 1 lakh crore revenue boost with growth in home textiles, infrastructure, and green energy Premium Story
Bitget partners with LALIGA as official crypto partner, expanding into Eastern, Southeast Asia, and Latin America markets
popkorn appoints Ranit Mukherjee and Pranabesh Sana as senior creative directors Mukhejee and Sana join the agency to shore up creative leadership and excellence By BrandWagon OnlineJanuary 3, 2024 11:06 IST
ICC TV rights: Disney Star in a fix over $1.5-bn deal with Zee In its recently released FY23 annual report, Zee said the acquisition of the ICC TV media rights was subject to… By Viveat Susan PintoJanuary 3, 2024 09:40 IST
Blogger’s Park: Catching them young Influencer marketing is revolutionising political campaigns Updated: January 3, 2024 09:20 IST
On the spot with Upasna Dash, founder and CEO, Jajabor Brand Consultancy Ad doesn’t sell a product; it offers assurance By Akanksha NagarJanuary 3, 2024 09:07 IST
Interview: Sekhar Garisa, CEO, foundit (formerly Monster APAC & ME) ‘Recruitment will never be completely tech-driven’ By Akanksha NagarUpdated: January 4, 2024 13:19 IST
YearEnder 2023: From phone coolers to stainless Santa, a sneak peek into digital ads rolled out this year Premium Story Dentsu’s report highlighted that digital is projected to settle into almost consistent incremental growth for three years By Shailja TiwariJanuary 3, 2024 08:30 IST
India Today Group elevates Kalli Purie to executive editor-in-chief Kalli has been assigned the role in addition to being the vice chairperson of the India Today Group By BrandWagon OnlineJanuary 2, 2024 22:08 IST
PowerMax Fitness launches ‘MyBestStartsNow’ digital campaign The campaign will feature a lineup of fitness influencers, wellness experts, and motivational figures By BrandWagon OnlineJanuary 2, 2024 18:30 IST
The Hershey Company onboards Luigi Mirri as general manager – India Prior to joining The Hershey Company five years ago, Mirri was based in India with another confection company By BrandWagon OnlineJanuary 2, 2024 16:25 IST
IPL Auction 2024 witnessed 57% growth in total watch-time The live auction was watched by 22.8 million viewers, 29% higher than last year By BrandWagon OnlineUpdated: January 2, 2024 16:23 IST
NIVEA India appoints Geetika Mehta as new managing director Prior to this, Mehta has worked as managing director at Hershey India for 2.5 years and had an 18-year journey… By BrandWagon OnlineJanuary 2, 2024 12:28 IST
The power of personalisation: following the trend of customised corporate gifting Relationships are the currency and impressions are the commodities, one strategy stands out amidst the corporate landscape January 2, 2024 10:25 IST
YearEnder2023: From Nike to GMR, a sneak peek into TVCs rolled out Premium Story Dentsu’s report highlighted that the TV ad spend is projected to decline by 3.1% in 2023 to reach $170.2 billion,… By Yukta RajJanuary 2, 2024 08:17 IST
Customer experience revolution: Martech trends that are redefining greatness! One of the standout trends in martech is the integration of generative AI to achieve unparalleled personalisation at scale January 1, 2024 18:00 IST
Adapting loyalty programmes: Navigating AI, Digital Personal Data Protection Bill 2023 and Section 194R The consumer today longs for appreciation from brands where they are spending their hard-earned money, rather than being treated as… January 1, 2024 16:00 IST
Addressing the complicated costs of video game downtime Observability platforms can help to solve this problem through automation and speed up the troubleshooting process before gamers face increased… January 1, 2024 15:00 IST
What role does content marketing play in driving customer engagement and loyalty in the digital sphere? Consistently producing high-quality content that showcases expertise and thought leadership positions a brand as a trusted fount of information Updated: January 1, 2024 15:08 IST
How India’s CTV landscape is shaping advertising trends in 2024 By 2028, the users on AVOD are expected to reach over 480 million. January 1, 2024 11:00 IST
Shubman Gill in, Sanju Samson and THESE 2 players out: India’s predicted playing XI against UAE for Asia Cup 2025
Harnaaz Sandhu’s weight loss transformation for Baaghi 4: Here’s how the former Miss Universe achieved her toned look
