Page 257 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

BuyBuyCart expands to 250 stores, onboards actor Alok Nath as brand face

Hamdard Foods India expands into flavoured milk category with ‘Hamdard Asli Milkshakes’

First-mover advantage in fun and games with Nazara’s Nitish Mittersain

“Resilience meant staying calm, standing firm, and trusting long-term integrity over short-term gain,” he says.

From setbacks to strength: Why leadership needs a resilient mode

Cignal TV launches Cignal Super App Pilot in partnership with Tata Play Binge

Ola Electric sees lower margin loss than legacy brands Premium Story

The Botox effect: Are beauty brands able to cash in on social commerce? Premium Story

Everything you need to know about Swiggy’s new ‘Privileges’ for Swiggy One memberships

Zee Entertainment expands broadcast for DP World ILT20 Season 3

Zepto leads LinkedIn’s 2024 India startups list as 14 newcomers emerge

65% of TMT companies have adopted GenAI, reveals PwC report

Baseline Ventures signs Harmanpreet Singh, exclusive representation of India’s hockey captain and Olympic medalist

BBC Studios eyes exit from India as OTT and broadcast budgets tighten

Kurkure gets a Schezwan twist as PepsiCo partners with Tata Consumer Products

Nazara raises Rs 495 crore, launches open offer to strengthen global gaming position

Global ad spend crosses $1 trillion: Report

Avenue needs a q-commerce boost

Advertising

Radio also recorded a 66% fall in ad spending.

Ad spend hits algorithmic high! Digital drives $772 billion boom in 2024, reveals dentsu report

EPACK Prefab launches ‘WasteToWorth’ campaign for sustainability and recycling

Piyush Pandey to receive LIA Legend Award for outstanding contribution to advertising

Marketing

OYO, G6 Hospitality, Blackstone, industry, Oyo Vacation Homes, OVH, tax, IPO

Oyo set to revive IPO plans amid record profits and controversial new policy

How experiential marketing companies harness the power of micro-influencers

80% of Bengaluru’s Kirana Stores now use udaan’s platform, reveals Redseer report

Media

In the audiovisual sector, dubbing and subtitling translators are at the highest risk, with 56% of their revenue potentially lost, while screenwriters and directors could see losses of 15–20%.

Generative AI to cost creators $23 billion by 2028 as market grows to $67 billion; Reveals report

Online gaming firms seek exemptions from DPDP Act’s age-gating norms to protect business models

How creative anti-tobacco ads on OTT can engage viewers without shock tactics Premium Story

Gaming

WinZO aims to empower Indian developers, foster bilateral business relations, and promote collaboration and innovation on an international scale

WinZO to export Indian culture-based gaming tech

The growth potential of metaverse gaming

As legal gambling surges, should schools teach teens about risk

Digital Marketing

With this collaboration, Scaler plans to launch six or seven new campaigns

Scaler partners with creative agency The Womb to build an impactful and differentiated brand position

Martech

'Our organisation has evolved significantly over the years, starting as a pure-play messaging platform nearly two decades ago'

Route Mobile’s Milind Pathak on the company’s focus to ramp-up martech products besides expanding globally Premium Story

Celebrities influence what consumers consider desirable and fashionable

How celebrity associations have driven the relationship factor in the Indian footwear industry

As per Invest India, the country is the world’s second-largest producer and consumer of footwear

January 13, 2024 15:53 IST

Brands must prioritise empathy and authenticity by acknowledging audience challenges and offering cooperative, reassuring content, says Sharma

BrandWagon AdTalk with Bonito Design’s Rishi Sharma Premium Story

Rishi Sharma, CMO, Bonito Designs, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns,…

By Yukta Raj

January 13, 2024 13:52 IST

The advent of tokenisation will allow all essential customer information to be retained inside a digital token with real-world benefits

Go for a martech upgrade when you get these six smoke signals

Triggers are data silos, lack of personalisation, the demise of third party cookies, and low conversion rates

January 13, 2024 11:48 IST

Dream11 also witnessed 79% year-on-year (YoY) growth in the female users on the platform

Dream11 onboards 55 million users in 2023

The growth came one the back of Cricket World Cup as well as the yearly Indian Premier League

By FE Bureau

January 13, 2024 09:55 IST

The campaign aims to highlight common eye-related issues that often manifest in old age

Eye-Q launches #AnEyeonParentseye campaign

The chain operates in Haryana, Uttar Pradesh, Uttarakhand, and Gujarat, with an additional three hospitals in Nigeria, and Africa

By BrandWagon Online

January 12, 2024 19:00 IST

The campaign is live across theatres followed by a complete 360-degree marketing campaign

Dasos unveils its latest TVC ‘It’s Your Right to Know’ featuring Naga Chaitanya

The campaign is conceptualised by PAD

By BrandWagon Online

January 12, 2024 17:55 IST

The video debuts on January 12, on Equitas Small Finance Bank's social media platforms

Equitas SFB unveils Circle of Life video series

Equitas SFB’s ‘Circle of Life’ series glorifies the resilient and empowering stories of determined women entrepreneurs like Roshan Bibi

By BrandWagon Online

January 12, 2024 17:10 IST

Prior to this, Rao has worked with Mondelez as vice president - marketing for Mondelez Southeast Asia (SEA).

Mars Wrigley India appoints Nikhil Rao as chief marketing officer

Rao will be based in the Gurgaon corporate office and will report to Tamer Kadry, country general manager, Mars Wrigley…

By BrandWagon Online

January 12, 2024 16:23 IST

Broadcast TV remains favored in political advertising due to its ability to reach a broad audience

US political ad spending to grow 30% in 2024 amid digital boom

Digital platforms will see the largest growth among various platforms for political ads, with revenue rising 156% from 2020 to…

By Reuters

January 12, 2024 15:30 IST

Capgemini anticipates that leveraging digital technologies will enable Albertsons Media Collective and its clients to achieve a 20 percent faster speed to market

Albertsons Media Collective appoints Capgemini as its global agency partner for media planning, operations and content creation

As part of the partnership, Capgemini will implement industry-leading technology to automate and enhance operations for media planning, activation workflows…

By BrandWagon Online

January 12, 2024 14:41 IST

The campaign is crafted around a gamer ‘Babubhai’ who captured the nation’s imagination with his signature move, the Jiggle Wiggle

BGMI rolls out campaign ‘Jiggle Wiggle’

The campaign is conceptualised by JUNGLE

By BrandWagon Online

January 12, 2024 13:51 IST

The campaign delves into the playful struggle that ensues as the mother-son duo find themselves in a snack showdown for a bag of Lay's chips

Lay’s rolls out campaign ‘Isey Kehte Hain Pyaar’

The campaign is a result of a close collaboration between Leo Burnett, PepsiCo India, and director Vivek Kakkad

By BrandWagon Online

January 12, 2024 13:00 IST

DFIL launches ice cream brand INFINO; Liqvd Asia bags marketing mandate

INFINO has been officially introduced in the market through quick commerce players in Mumbai, Kolkata, Delhi, Hyderabad and Bangalore

By BrandWagon Online

January 12, 2024 12:09 IST

Genelia Deshmukh embodies the spirit of Ayouthveda's philosophy

Ayouthveda ropes in Genelia Deshmukh as brand ambassador for its face care range

As the face of Ayouthveda’s face care range, Genelia encapsulates the brand’s dedication to bringing forth the age-old wisdom of…

By BrandWagon Online

January 12, 2024 11:20 IST

The company has “massive, massive cash needs,” said Stephen Flynn, a telecom analyst with Bloomberg Intelligence

Dish Network’s wireless dream turns nightmarish for creditors

Dish’s actions mark an aggressive start to what will be one of the biggest corporate debt battles of the year

By Bloomberg

January 12, 2024 10:30 IST

The report notes a growing trend among advertisers in India towards audience-led programmatic advertising on the open internet, moving away from the convenience of walled gardens like search and social media

Ad spends likely to rise by up to 15%

The ad forecasts by the media agencies peg the Indian ad market at around Rs 1.22-1.57 trillion in terms of…

By Viveat Susan Pinto

January 12, 2024 09:23 IST

ASICS is no pushover though, with a presence in more than 60 countries

Picking up speed

ASICS plans to keep competition on the toes with technology at the core

By Akanksha Nagar

January 12, 2024 08:40 IST

The luxury portfolio, including Rampur, holds significance in the US, UK, Europe, Australia, Singapore, and Hong Kong

Radico Khaitan’s Sanjeev Banga on taking India to the world Premium Story

As per a report by Statista, alcohol consumption in India amounted to about five billion litres in 2020 and is…

By Anushree Bhattacharyya

January 12, 2024 08:30 IST

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