Ampverse Group launches Ampverse Pulse to engage gaming communities across Southeast Asia, India, and MENA
Shop till you drop! E-commerce to generate Rs 1.2 trillion during festive season, as per Redseer report
Brands tune into India’s music festival boom amidst rising demand and marketing challenges Premium Story
Mirzapur S3 is the most-watched series in India, Squid Games S2 becomes the most-watched international original in India: Report
Shark Tank India S4: Meet Aquapeya’s Tushar Mundada, a founder who believes ‘consumer is not the king’
77% of Indian retailers plan business expansion as 96% rely on physical stores, reveals NeoGrowth study
LKS report highlights recent developments in GoM report and urges fair taxation framework for online gaming sector
A lot is happening over Koffee Experts say that there’s a broader trend dictating advertiser interest in shows such as Koffee with Karan By Viveat Susan PintoJanuary 16, 2024 08:59 IST
Much Ado About Nothing! How martech remains an underutilised technology by marketers Premium Story Despite turbulent budgets in previous years and current economic headwinds, tech investments are a priority for CMOs and proving their… By Shailja TiwariJanuary 16, 2024 08:20 IST
Indoco Remedies and Concept Communication launches campaign for Sensodent K, Pata hai Kyun? The campaign introduces a fictional world named the ‘Mangalverse’, illustrating characters’ lives, eccentricities, and quirks By BrandWagon OnlineJanuary 15, 2024 19:15 IST
Anil Kaul joins Satin Creditcare Board as an independent director The appointment of Kaul reinforces Satin’s ongoing commitment to maintaining a diverse and highly skilled board of directors By BrandWagon OnlineJanuary 15, 2024 18:30 IST
Farzi is the most-watched Hindi web series with more than 30 million viewership, reveals Ormax report Amazon Prime Video’s Bawaal is the most-watched direct-to-OTT Hindi film of 2023, with a viewership of approximately 21.2 million viewers By BrandWagon OnlineJanuary 15, 2024 17:30 IST
Coca-Cola India partners with Reliance Retail for ‘Bhool Na Jana, Plastic Bottle Lautana’ PET collection and recycling initiative With a vision for a circular economy, this pilot project, aligned with the Government’s Swachh Bharat Mission By BrandWagon OnlineJanuary 15, 2024 16:40 IST
Asian Paints unveils ‘Tribute to Tamil Nadu’ campaign for the festive season The campaign is designed to celebrate the rich culture and creativity of Tamil Nadu By BrandWagon OnlineJanuary 15, 2024 15:35 IST
Montra Electric launches ‘Bharat ka Super Auto’ campaign for sustainable urban driving The campaign focuses on Montra Electric’s Super Auto, offering an impressive 203-kilometer range By BrandWagon OnlineJanuary 15, 2024 14:10 IST
RuPay Prime Volleyball League onboards Hrithik Roshan as brand ambassador for Season 3 The second season of the league garnered a total cumulative viewership of 206 million, as compared to 133 million from… By BrandWagon OnlineJanuary 15, 2024 13:10 IST
Danone India announces the launch of AptaGrow The brand has also introduced a tool – Aptagrow Growth Chakra, to help mothers measure and understand their child’s holistic… By BrandWagon OnlineJanuary 15, 2024 12:20 IST
Madison Media appoints Puja Rai as chief strategy officer Nagaraj Krishnamurthy continues to mentor the analytics and automation space as he transitions into running an MSME performance business By BrandWagon OnlineJanuary 15, 2024 11:22 IST
After hours with Anand Jain, co-founder & chief product officer, CleverTap Jain derives immense energy from his face-to-face meetings with his team and from their discussions around product and engineering By Christina MonizJanuary 15, 2024 10:07 IST
Fund-raising will be a mix of debt and equity In an interview with Viveat Susan Pinto, company MD & CEO, Sunil D’Souza, highlights the way forward for the firm… By Viveat Susan PintoUpdated: January 18, 2024 12:59 IST
Premium play How CTV and mobile advertising turned game changer for Haier in India By Christina MonizJanuary 15, 2024 09:50 IST
A new world order Advertisers are looking at new ways to collect & measure consumer data By Geetika SrivastavaJanuary 15, 2024 09:41 IST
Fox News drops MyPillow ads, says Mike Lindell owes money Lindell hasn’t paid for spots since August of last year, according to a person familiar with the network’s business By BloombergJanuary 15, 2024 09:20 IST
As the online gaming industry complies with the 28% GST decision, time for the government to support growth Online gaming companies have accepted the changes in the taxation regime and complied with it By Saptak BardhanJanuary 15, 2024 08:30 IST
From Leela Chitnis to Ranvir Singh; the musical chair of brand endorsements impacts celebrity valuation Premium Story The top 25 celebrities also had a digital presence on over 100 websites, including YouTube, Zee, Rediff, Yahoo, MSN, and… By Saptak BardhanUpdated: January 15, 2024 09:32 IST
OpenAI Jobs Platform to rival Microsoft’s LinkedIn: Here’s when it will launch, expected job search features and more
