Page 182 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Assam filmmaker Hirak Jyoti Nath presents Tales From the Tea House at WAVES 2025, spotlighting regional folklore on a global animation stage.

WAVES 2025 to feature Assam filmmaker’s animation folklore, Tales From the Tea House

Open to the public on May 3 and 4, WAVES 2025 invites students, content creators, entrepreneurs, and the general public to experience the summit firsthand.

WAVES 2025: India’s first-ever global entertainment summit envisions $50 bn future

WAVES Summit Highlights: PM Modi inaugurates India’s first-ever entertainment summit, Ambani envisions a $100 bn media industry

At a time when gaming continues to grow in India, KPMG estimated in 2023 that the country had over 450 million gamers.

New Lenovo campaign embeds marketing message directly in gameplay

Why do ads follow you online?

Sanjay Trehan joins Quizzly.ai as advisor for India

Expert Take: How Gen AI is transforming advertising with personalisation and precision Premium Story

AI in advertising: When big idea met big tech Premium Story

Blinkit shifts gears: Ambulance service now available in 10 minutes in Gurugram, with plans for expansion

Indriya’s Sandeep Kohli on redefining jewellery retail and competing with industry giants

Siddhartha Juneja joins NIVEA India as E-Commerce director

Manu Bhaker’s home takes the spotlight in Asian Paints’ season 8

Dolby Laboratories to launch Dolby Cinema in India, expanding premium movie-going experience

Haq Se Single to debut on YouTube with original series

Janhvi Kapoor becomes the face of Sugar Free

OpenAI’s free image tool draws a million users in just one hour as AI art frenzy takes over

Advertising

. The campaign focuses on encouraging small businesses to register and gain access to a broad customer base in India and internationally.

Want to sell more? Amazon India’s new campaign #DikhogeTohBikoge shows you how!

Mygate collaborates with Saina Nehwal for Olympic-themed campaign

Interview: Amit Nandwani, national creative director, Cheil India

Marketing

The app offers a 7-minute guided meditation in multiple languages, along with an AI-powered feature that provides insights from Sadhguru’s teachings.

Sadhguru’s meditation app surges—Can it sustain beyond the hype?

HRI’s Dheeraj Arora on pulling the market for Vasmol, Streax, and Streax Professionals Premium Story

Qoruz launches Brand Buzz Index for measuring influencer marketing impact

Media

Supreme Court to decide TikTok’s fate amid ban threats

The anatomy of an ad campaign Premium Story

Merino Laminates launches ‘Be Different’ campaign

Gaming

It was also found that users who consistently performed well in the past also perform better in the current sports contests. (Image Credits: The study)

Fantasy sports success linked to skill, not chance; reveals study

Online gaming segment in India experienced CAGR of 28%, reveals EY report

How Casual Gaming is redefining the mobile gaming industry

Digital Marketing

Team Pumpkin bags digital marketing mandate for Casio Electronic Musical Instruments

Martech

As per the company, it automates compliance monitoring, reviews ads within minutes, and helps advertisers save time and resources while ensuring adherence to guidelines.

mFilterIt launches TickR to aid advertisers in meeting Supreme Court’s ad compliance mandate

Bira 91 collaborates with Accenture for digital transformation

5 MarTech trends to watch out for

Wahter is a division of the Shiva Group, founded in 1987 (Image: PR Handout)

Wahter rolls out #YourVoteYourVoice campaign on account of Lok Sabha elections

From what it’s understood, Wahter’s campaign integrates brand advertisements onto bottled water

By BrandWagon Online

May 24, 2024 17:00 IST

In his 25 years with the network Singh has catalysed the network's growth and witnessed the evolution of the media industry in the country

NP Singh: The marathon man of Sony

Singh was elevated to the position of COO in 2004, a year before SET India Network bought SAB TV from…

By Alokananda Chakraborty

May 24, 2024 15:53 IST

TVN said in a statement that its ownership structure raises no doubts (Image: Reuters)

US criticises Polish broadcast regulator over treatment of TVN Style

The Polish National Broadcasting Council said that a vote on TVN Style’s licence renewal was inconclusive

By Reuters

May 24, 2024 15:30 IST

Paragon launches ‘Zid, Chalte Rehne Ki’ campaign, announces brand repositioning

The ‘Zid, Chalte Rehne Ki’ promotion will run across newspapers, radio, outdoor (bus and train panels) and digital platforms all…

By BrandWagon Online

May 24, 2024 14:15 IST

The announcement comes as bidders negotiate the purchase of media conglomerate Paramount Global (Image: Financial Express)

Charter brings Paramount+ to Spectrum TV customers in new carriage deal

Reportedly, the companies did not disclose the financial terms of the deal

By Reuters

May 24, 2024 13:15 IST

Through this partnership, Escape Velocity clients will have access to Flashtalking's tech platform services in India.

Escape Velocity announces partnership with Flashtalking by Mediaocean in India

The collaboration with Flashtalking in India aims to enhance the advertising environment for more than 900 advertisers in the region,…

By BrandWagon Online

May 24, 2024 12:00 IST

NP Singh stepping down as MD and CEO of Sony Pictures Network India

As per Singh, he will continue to lead the SPNI vertical until a suitable replacement is found

By BrandWagon Online

Updated: May 24, 2024 12:44 IST

The companies argue other competitors won't be harmed as they can bid when those rights expire in 2027 and 2028, the sources added

Reliance, Disney seek India antitrust nod with cricket rights assurance, sources say

Reliance and Disney have told the Competition Commission of India (CCI) the cricket rights were obtained separately under a bidding…

By Reuters

May 24, 2024 09:45 IST

The postal ballot process, initiated on June 14, 2024, was undertaken in accordance with the Companies Act, 2013.

Zee seeks termination fee of $90 million from Sony for calling off merger

Zee had also initiated legal actions to contest the claims of $90 million filed by Sony Group before SIAC

By FE Bureau

May 24, 2024 08:45 IST

CTV advertising allows for precision targeting where brands can segment by demographics, location, and even screen size

Interview: Nikhil Kumar, chief growth officer, mediasmart

‘Advertisers need to focus on how instead of where’

By Alokananda Chakraborty

May 24, 2024 08:38 IST

Engagement, measured by likes, comments, and shares, soared past 1.2 billion

The new pitch

Meta wants to become the ultimate destination for sports discussions

By Geetika Srivastava

May 24, 2024 08:32 IST

47% of marketers used data clean rooms for user targeting, data protection, and regulatory adherence, as per IAB’s ‘State of Data 2023’ survey (Image: Freepik)

Are data clean rooms a ‘secure gateway’ to next-level marketing strategies? Premium Story

With regard to brands, a more business-centric approach is taken for creation of data clean rooms

By Ritarshi Banerjee

May 24, 2024 08:00 IST

P&G Shiksha is the flagship CSR program of P&G India, started in 2005 with the aim of providing access to education to underprivileged children

Ad of the day: P&G Shiksha’s #StandUpForLearningGap

Abhishek Desai, Vice President – Brand Operation and Category Leader – Grooming, P&G India talks to BrandWagon Online, about the…

By BrandWagon Online

May 23, 2024 18:30 IST

Huella Services is a digital ad sales monetisation platform (Image: PR Handout)

Huella Services hires three regional directors to strengthen leadership

The three appointments have been of Kush Kapoor, Kalyan Chakraborty, and Ketaki Hardikar

By BrandWagon Online

May 23, 2024 17:57 IST

Manforce ropes in Radhika Apte as brand ambassador for Epic ThinX Condoms

The brand has unveiled the campaign with Radhika Apte that emphasises the importance of female pleasure and choosing the right…

By BrandWagon Online

May 23, 2024 17:30 IST

Cheil India has won the mandate for integrated strategy, creative, and key campaigns for Luminous Power Technologies

Luminous Power Technologies assigns creative duties to Cheil India

Cheil will be responsible for taking Luminous’ vision forward through large campaigns as well as solar category enhancement led by…

By BrandWagon Online

May 23, 2024 13:45 IST

SaReGaMa posts revenue from operations of Rs 866.66 crore in FY24, net profit stood at Rs 197.56 crore

The company’s performance is led by growth in music licensing on account of advertisement revenues driven by its investment in…

By BrandWagon Online

May 23, 2024 13:32 IST

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