Page 171 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

Sting’s price strategy upends India’s energy drink market as Reliance joins the fray Premium Story

OTT, Netflix, brands, Waves Summit 2025, entertainment

India achieved $2-billion impact for Netflix

JioStar, brands, Netflix, Amazon Prime Video, Waves Summit

JioStar plans Rs 33,000-crore content push in FY26

"I spend my weekends catching up on much-needed sleep and getting through my to-do lists, both for work and personal tasks," Kant said.

BrandWagon Chai pe Charcha with Clovia’s Neha Kant Premium Story

Swiggy Instamart launches InstaWarmer at CyberHub

BrandWagon Chai pe Charcha with Insight Cosmetics’ Mihir Jain Premium Story

Esports in 2025: The trends and roadmap to mainstream youth entertainment

How social media is transforming food businesses

Indian cinema generates Rs 11,833 crore in 2024: Report

BrandWagon Chai pe Charcha with Teleperformance’s Anish Mukker Premium Story

Shark Tank India S4: Airth’s personal story that won Aman Gupta and Vineeta Singh over

Emerging trends in the fitness industry for 2025

Not quite gold, not quite cheap—Are Indians ditching pure gold for demi fine jewellery?

WinZO has aspirations to go public

Supreme Court refuses to ban social media for children under 13

Sharvari features in Nykaa Fashion’s astrology-themed campaign

Transparency in cab booking prices is the need of the hour: Here’s why

Advertising

Hollywood union strikes deal for advertisers to replicate actors’ voices with AI

The role of predictive analysis in adtech

Marketing

“We launched the Bliss Box exclusively on our website in December, and despite being available on just one platform, we achieved Rs 1 crore in sales by January,” says Shaikh.

Inside India’s newest intimacy trend: Rafi Shaik on building ChocolateX

Want to show your consumers you care? Use purpose-driven marketing

Will India’s chess triumphs help attract marketing dollars?

Media

Lionsgate Play will be available to all Vi Movies & TV subscribers, both new and existing, across all subscription plans.

Vi users get access to Lionsgate Play’s premium movies and series

India’s snack food giants adapt to regional tastes and health trends amid booming market Premium Story

From Dimag ki Batti Jala De to Yes to Fresh: Perfetti Van Melle’s Mentos makes a comeback after eight years Premium Story

Gaming

From Pachisi to Play Store: Is Ludo a game of skill or luck?

Acxyn introduces AI to its Web3.0 gaming segment

Regulating online gaming for user safety

Digital Marketing

Over 45% of digital disruptor brands are digital-first companies that began as online ventures and built scale by expanding into new sub-categories.

Digitise or dissipate

Finance operations automation platform Bluecopa raises $2.3 million

Hyugalife appoints Kevin Solomon and Chaitanya Shah

Martech

The company in 2012, had introduced everyman Madurai native Murthy (played by South Indian television actor DV Vivek),

How Voltas rode the Connected TV wave this General Election

Merkle launches customer experience platform ‘Merkle GenCX’ powered by generative AI

GroupM Nexus’s Priti Murthy on what gives this agency from WPP Group an edge over its competitors Premium Story

“I believe extending this partnership proves the impact we are making in the global music scene,” Anshal Garg said (Image: PR Handout)

Virgin Music Group and Play DMF announce new partnership agreement

From what it’s understood, flagging off the extended partnership is a new track called Ittefaq

By BrandWagon Online

June 13, 2024 19:15 IST

“We look forward to increasing our partner ecosystem, to drive growth, and provide hyper-local support to our customers via partner channels," Anand Dev Dhand of LeadSquared said (Image: Freepik)

Vajra Global partners with LeadSquared to enhance martech capabilities

The partnership with LeadSquared will enable Vajra Global to provide end-to-end CRM offerings for clients in different industries

By BrandWagon Online

June 13, 2024 17:15 IST

Tally launches #StartsWithOne campaign showcasing emerging MSME entrepreneurs

Reportedly, the #StartsWithOne campaign spans across two months featuring 20 stories of MSME owners who have won previous editions of…

By BrandWagon Online

June 13, 2024 16:15 IST

Skydance Media's CEO David Ellison reduced an initial $2.5 billion bid for National Amusements (Image: Reuters)

Edgar Bronfman Jr expresses interest in Paramount owner, source confirms

It is unclear what Bronfman’s interest might mean for the leading bidder for Paramount, independent studio Skydance Media

By Reuters

June 13, 2024 15:15 IST

iCubesWire is a unified ML-driven ad platform

T20 Cricket World Cup ads influence 85% of viewers, reveals iCubsWire survey

Reportedly, 85% of respondents are aware of influencers promoting the T20 World Cup, primarily on YouTube (47%) and Instagram (32%)

By BrandWagon Online

Updated: June 13, 2024 14:28 IST

FlowerAura is an online gifting platform spearheaded in 2010 by Himanshu Chawla and Shrey Sehgal (Image: PR Handout)

FlowerAura unveils ‘Flowers for Change’ campaign to observe Pride Month

The campaign’s objective is to promote love, acceptance, and support for the LGBTQ+ community

By BrandWagon Online

June 13, 2024 12:15 IST

Whirlpool of India collaborates with Hindustan Unilever aiming to transform laundry experience in India

Reportedly, the two brands have collaborated to deliver superior cleaning performance and convenience to households.

By BrandWagon Online

June 13, 2024 11:54 IST

Sony Pictures Entertainment and private equity firm Apollo Global Management had earlier expressed interest in acquiring Paramount Global.

Sony Pictures Entertainment buys cinema chain Alamo Drafthouse Cinema

Alamo, which was founded in 1997, will continue to operate all 35 of its cinemas across 25 metro areas under…

By Reuters

June 13, 2024 10:10 IST

Pocket FM’s no fixed charge model hits big with users

In 2023, the over-the-top (OTT) startup registered over 20 million transactions globally.

By S Shanthi

June 13, 2024 09:07 IST

Experts say that the online segment has democratised price points with luggage brands available at affordable price points and a number of direct-to-consumer players

Branded luggage companies feel the squeeze as sales slow

Competition, high base weigh despite travel market boom

By Viveat Susan Pinto

June 13, 2024 08:28 IST

With 18 metals at the end of the five-day festival, the Indian contingent was staring at its worst performance since 2015 when it picked 13 metals.

The true value of awards: Why winning matters in the advertising world Premium Story

Touted as one of the most expensive awards, the lowest cost of entering Cannes Lions this year is €650 (Rs…

By Anushree Bhattacharyya

June 13, 2024 08:00 IST

“By creating a campaign centered around the theme of fatherhood, we seek to connect deeply with our target audience,” Moolchandani said (Image: PR Handout)

Ad of the Day: Archies’ ‘Dad Timeless Pride’

Varun Moolchandani, executive director, Archies, talks to Brandwagon Online about the inspiration, creative process, and challenges faced in bringing this…

By BrandWagon Online

June 12, 2024 19:20 IST

IHCL and its subsidiaries bring together brands and businesses that offer Indian hospitality and service (Image: PR Handout)

Taj gets declared as ‘world’s strongest hotel brand’ by Brand Finance

With a 45% increase in brand value to $545 million, Taj has become the world’s strongest hotel brand

By BrandWagon Online

Updated: June 12, 2024 18:10 IST

Vieroots Wellness Solutions, a health-tech company, aims to develop personalised healthcare (Image: PR Handout)

Vieroots rolls out brand film around HPO

This film aims to challenge viewers to look beyond generic wellness solutions

By BrandWagon Online

June 12, 2024 16:25 IST

“I look forward to this innings and working with Thakkar and the team, as we steer the company to the next wave of growth,” Biswas said (Image: PR Handout)

Frodoh World ropes in Arunava Biswas as it head of sales for West and South

In this role, Biswas is understood to be responsible for driving regional revenue growth

By BrandWagon Online

June 12, 2024 14:25 IST

IPL’s brand value surged by 6.5% to $16.4 billion, as per Houlihan Lokey, Inc

CSK continues to be the most valued franchise at $231.0 million; KKR clocks the highest annual growth of 19.30%

By BrandWagon Online

June 12, 2024 13:04 IST

Media companies are pouring millions of dollars into buying rights to live sporting events (Image: Reuters)

Warner Bros Discovery’s TNT Sports inks 10-year deal to broadcast French Open in US

The deal with the French Tennis Federation for an average of about $65 million per year will add Roland Garros…

By Reuters

June 12, 2024 13:00 IST

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