Page 163 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

While the official deal announcement did not reference the trade dispute, company leaders have in recent weeks outlined internal efforts to cushion the blow.

Skechers to be bought out in $9 billion deal amid tariff turbulence

Jasprit Bumrah, Uppercase launch campaign with a twist on celebrity-backed brands

More than 70% of the celebrity-endorsed ad volume came from five product categories, chief among them ecom-gaming, biscuits, and pan masala.

Ananya Panday is now IPL’s most endorsed star, beating Shah Rukh Khan

Zillion's existing partner base spans categories such as retail, fuel, healthcare, travel, and entertainment.

Zillion partners with PayU to expand loyalty coin usage across merchant network

From mud to the mat: The Kho Kho Federation is sparing no effort to put the sport on the map Premium Story

Realme partners with Shah Rukh Khan for the launch of 14 Pro Series 5G

Absolut Mixers launches #UNLABEL #BORN COLOURLESS campaign to promote a world without labels

Kenvue launches WHO-approved ORS amid past concerns

Delhivery introduces ‘Rapid Commerce’ for two-hour deliveries

Swiggy launches Swiggy Sports, expands into sports industry

Enormous Brands appoints Akshat Trivedi as national creative director – West

Knowledge Center aims to streamline industry workflows and access to knowledge

Dettol defamation case: Influencers to delete controversial posts

78% of Gen Z in India link health decisions with positive emotions: Report

The MSD dilemma: CSK is in a cleft between brand Dhoni and what’s next Premium Story

Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India, Snehasis Bose named Group CSO

How Khadi led Vivek Sahni to Kama Ayurveda—and a Rs 1800 oil

Advertising

Super Bowl LIX: The showdown awaits – Kansas City Chiefs vs. Philadelphia Eagles at the Caesars Superdome, New Orleans, on February 9, 2025.

Super Bowl LIX: The business of the biggest game

Contextual targeting: Ad placement relevancy on video streaming platforms such as YouTube

Perplexity AI to launch ads on search platform by fourth quarter

Marketing

Reid & Taylor’s comeback play: Reviving legacy in a transformed menswear market Premium Story

Indriya’s Sandeep Kohli on redefining jewellery retail and competing with industry giants

Siddhartha Juneja joins NIVEA India as E-Commerce director

Media

Hindi cinema saw a decline in 2024, with collections dropping from Rs 5,380 crore in 2023 to Rs 4,679 crore.

Indian cinema generates Rs 11,833 crore in 2024: Report

Havas CX expands into Singapore to strengthen customer experience capabilities in Southeast Asia

On the spot: Avinash Rao, founder, Alt DRX Premium Story

Gaming

Garena Free Fire MAX redeem codes, September 12, 2024 edition: Full list to unlock exclusive in-game rewards today

TikTok owner ByteDance in talks with Tencent, others to sell gaming assets

The $200 billion video game industry is a climate opportunity

Digital Marketing

Scrollin Media emerged as the winner following a multi-agency pitch

Scrollin Media bags digital mandate for Frugivore

US Department of Justice prepares to sue Google over ad market

Martech

Criteo is actively testing the Privacy Sandbox.

Criteo reports 14% revenue growth in Q2 2024, expands network and ad solutions

Swaarm launches attribution and marketing analytics platform Swaarm MMP for privacy-focused martech tracking

Kapture CX appoints Garima Rai as the VP of marketing

WOW Skin Science rolls out makeup brand called Color Cupid

From what it’s understood, the makeup brand is specially designed and curated for Gen-Z and millennial audiences

By BrandWagon Online

June 27, 2024 14:15 IST

McDonald’s India – North and East in partnership with Universal Pictures is looking forward to add Minions to its restaurants.

McDonald’s India introduces Minions to its restaurants in North and East India

Reportedly, this event will be live till first August,2024 across all McDonald restaurants in North and East India.

By BrandWagon Online

June 27, 2024 12:28 IST

Tata named India’s most-valuable brand 15 years in a row

Tata Group’s Taj, with a valuation of $545 million, has been recognised by the 2024 Brand Finance report as India’s…

By Geetika Srivastava

June 27, 2024 10:15 IST

T20 WC spot ad rate touches Rs 28 lakh/10 sec

Increase of 10-15% for semi-final and final matches, say experts

By Viveat Susan Pinto

June 27, 2024 09:20 IST

In January-June 2024, five out of the top ten categories in celebrity ad volumes were from the food and beverages sector, which collectively accounted for 38% of total celebrity ad volumes. (Image: Freepik)

Cracking the code of celebrity valuation; how the endorsement game works? Premium Story

This year Virat Kohli bagged the first position with a brand valuation worth $227.9 million, as per the celebrity brand…

By Santanu Karmakar

June 27, 2024 08:00 IST

Livspace is a home interiors and renovation company (Image: PR Handout)

Livspace unveils premium interior design brand called Vinciago

Showcased at Livspace Experience Centres, Vinciago is understood to be available in metro cities

By BrandWagon Online

June 26, 2024 18:45 IST

The report draws insights from over 70 senior leaders and decision-makers in enterprise financial service organisations

2 out of 3 BFSI leaders dissatisfied with existing martech stacks, reveals MoEngage’s report

The report reveals that 47.2% of FinServ Enterprise brands rely on legacy platforms such as Salesforce Marketing Cloud, Adobe Experience…

By BrandWagon Online

June 26, 2024 18:40 IST

In its decision, the High Court acknowledged Chandra's contention that the summons issued on January 12, 2024, did not adhere to SEBI Act provisions

Subhash Chandra granted relief by Bombay High Court in SEBI summons challenge

The ruling follows his challenge against summons issued by the Securities and Exchange Board of India (SEBI).

By BrandWagon Online

June 26, 2024 17:44 IST

Nazara is a gaming and esports company, with ownership of gaming and esports brands (Image: PR Handout)

Nazara Publishing and nCore Games partner for FAU-G: Domination release

Reportedly, pre-registrations for FAU-G: Domination will be available on Google Play and the App Store later this year

By BrandWagon Online

June 26, 2024 17:00 IST

Conceptualised by DDB Mudra South, the films are directed by the Tamil director Gautham Vasudev Menon

ACKO rolls out ‘ACKO Pola Varuma’ campaign featuring Yogi Babu and Paal Dabba

Each of the three films discusses the benefits ACKO offers to the customers

By BrandWagon Online

June 26, 2024 13:50 IST

Bite-sized content! 5 SEO practices you didn’t know you needed

Try to understand why people would read or watch your content? If they really need to read, how would they…

By Santanu Karmakar

June 26, 2024 10:14 IST

According to industry estimates, within digital advertising ad spending on programmatic is expected to reduce by as high as 70% across all platforms, especially in the case of MSMEs as it works on a real-time model

Fear of the unknown! How advertisers will navigate the self-certification process Premium Story

8 to 9 ways – how the self-certification process is expected to impact the advertising industry

By Shailja Tiwari

June 26, 2024 08:00 IST

Vibe Music unveils new logo

The platform seeks to provide opportunities for both new and established artists.

By BrandWagon Online

June 25, 2024 19:15 IST

Reportedly, Amazon Prime offers benefits through a single membership (Image: PR Handout)

Amazon Prime rolls out second edition of ‘Sach Mein Too Much’ campaign

The two TVCs’ aim to showcase the benefits around speed, savings, and blockbuster entertainment

By BrandWagon Online

June 25, 2024 18:30 IST

This association aims to foster connections with educators and learners across India (Image: PR Handout)

Pearson India names IAM Group as strategic marketing partner

This collaboration aims to bring together Pearson’s educational offerings with IAM’s expertise in data-driven marketing strategies

By BrandWagon Online

June 25, 2024 15:30 IST

CollegeDekho launches its brand campaign to assist students

As per the report, the campaign claims to capture collegeDekho’s vision of serving as a support system for students on…

By BrandWagon Online

June 25, 2024 14:30 IST

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