Page 147 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

A total of 29 gold metals and 95 silvers and 137 bronze metals were awarded, along with 18 Young Maverick awards for disruptive, creative work executed by talent under the age of 30 years.

Goafest 2025: Day 1 wraps with focus on AI, creativity and Gen Z

In addition to cancellation and refund concerns, complaints about food quality have also been mounting.

No more costly cancellations? CCPA moves to rein in Zomato, Swiggy

Network Express, which has organised similar events in the past, stated that the awards are part of broader efforts to engage and upskill the direct selling community.

Direct selling veteran Sunil Gupta receives lifetime achievement award

HomeEssentials is targeting ₹150 crore in revenue by December 2025 and aims to reach ₹200 crore annually by the end of the financial year.

HomeEssentials raises $2.2M from India Quotient, plans omnichannel expansion

India’s ad spend hits the brakes—Why brands are rethinking every rupee Premium Story

From breakups to third wheels: The most talked-about Valentine’s Day campaigns of 2025

Counter-intuitive advertising: A date with disruption Premium Story

Sports tech market to hit Rs 49,500 cr by 2029: Report

JioHotstar unveiled: India’s biggest OTT platform merges JioCinema and Disney+ Hotstar

Two icons, one campaign – SRK and Allu Arjun unite for Thums Up’s bold new ad| Watch here

Kanye West’s self-destruction costs him everything—even Yeezy

India’s ad market to grow by 11% in 2025 Premium Story

Varun Beverages posts 35% jump in Q1 profit, revenue up 29%

How Maggi made a comeback after a government ban – lessons from its marketing strategy

CashKaro questions coin-based rewards in satirical ad campaign

BrandWagon AdTalk: Inside OML’s print strategy that drove Motorola’s viral campaign Premium Story

India’s $6 billion entertainment opportunity hinges on global strategy, creator economy and tech adoption: Content India report

Advertising

WPL 2024 has set a new viewership record, but will advertiser interest translate into higher revenues amidst competing cricket tournaments?

WPL 2025 sees record viewership surge, advertisers show increased interest Premium Story

Birla Opus Paints unveils ‘Naye Zamane Ka Naya Paint’ campaign featuring Vicky Kaushal and Rashmika Mandanna

Eveready launches women’s safety campaign during Durga Puja in Kolkata

Marketing

Tinder introduces campus-exclusive dating feature in India – Here’s what you should know

HUL’s Rs 3,000-crore bet on Minimalist: What it means for the skincare market Premium Story

BrandWagon Chai pe Charcha with Insight Cosmetics’ Mihir Jain Premium Story

Media

Ranjana Mangla, Head of Ad Revenue at Sony LIV, discusses Shark Tank India Season 4’s shift to OTT, advertising revenue growth, and future plans.

FE Exclusive: Sony LIV’s Ranjana Mangla on Shark Tank India OTT shift, ad revenue growth, and what’s next Premium Story

ShareChat reports 67% reduction in adjusted EBITDA losses, from Rs 2,400 crore to Rs 793 crore in FY24

Nasher Miles awards digital mandate to itch

Gaming

Gaming ban between 12-5 AM? Tamil Nadu players say it’s unfair

Prospective or Retrospective? Question that continues to haunt the online gaming industry Premium Story

Retrospective GST demands on the online gaming industry: the hanging sword of Damocles

Digital Marketing

Digital platforms allow brands to adapt and pivot their strategies in real time based on immediate feedback and data analytics, says Malhotra

BrandWagon AdTalk with Hindware’s Charu Malhotra Premium Story

Madison Media Infinity bags the media AOR of Polycab India Ltd.

Martech

While we are having too much fun chatting with AI, can it oversmart us?

Human Touch, AI Heart: How is AI redefining CX in the BFSI sector? Premium Story

The real fight against deepfakes

The number game! Are measurements in digital marketing real or a mirage? Premium Story

Studies show that a staggering 90% of Gen Z and Alpha actively engage in gaming, making it their prime entertainment space

Blogger’s Park: Seeking attention

In-game brand activation is the new battlefield

July 31, 2024 08:37 IST

We want to build Collective as a new media company that has been centred around pop culture, which is a consolidation of whatever is going to pop in the digital content and creator space.

Interview: Vijay Subramaniam, founder & group CEO, Collective Artists Network

‘We aim to ‘create’ over a hundred celebrities a year’

By Geetika Srivastava

Updated: August 1, 2024 08:43 IST

"As the media landscape evolves rapidly, what we observed last year has already changed today." Vinit said. (Image Credits: GroupM)

GroupM India’s Vinit Karnik on OTT platforms, traditional media, and the creator economy Premium Story

GroupM India’s revenue from operations rose 32.8% to Rs 1313.3 crore in FY22 (January-December) from Rs 988.97 crore in FY21,…

By Gopika Nair

July 31, 2024 08:00 IST

Nazara Technologies emerges as 8th largest global gaming acquirer amidst turbulent time for online gaming industry

Nazara has been ranked above companies including MTG and Atari which finished at ninth and tenth positions respectively.

By BrandWagon Online

July 30, 2024 19:10 IST

The marketing strategy for Complan Immuno-Gro leverages celebrity endorsement, with Sneha's involvement aimed at boosting consumer trust

Can Zydus Wellness overcome health drink skepticism as it forays into ayurvedic drink segment with Complan Immuno-Gro?

While Complan Immuno-Gro enters a market ripe with potential, it also faces challenges reminiscent of those encountered by previous health…

By BrandWagon Online

July 30, 2024 18:10 IST

By offering deeper insights into consumer behaviour, neuromarketing often provides more precise answers than other research methods, ultimately helping businesses optimise their revenues and profits while delivering greater value to their shareholders. (Image Credits: Freepik)

BrandWagon Explainer: How neuromarketing shapes consumer decisions and branding strategies

It is expected to reach $ 6.95 billion in 2032, growing at a CAGR (Compound Annual Growth Rate) of 8.9%.

By BrandWagon Online

July 30, 2024 17:20 IST

Admatazz makes new appointments and promotions, aims to strengthen its digital team

Admatazz, a Mumbai-based digital agency has appointed Janvi Kothari and Zahadali Tinwala to senior positions

By BrandWagon Online

July 30, 2024 16:30 IST

We have minimal revenue from India, with around 99% of our revenue coming from the US

Saral’s Yash Chavan on influencer marketing shifts, ROI metrics, and AI-driven solutions

With the industry’s continued maturation, the size and value of influencer marketing platforms are expanding annually, making brand and creator…

By Shailja Tiwari

Updated: July 30, 2024 15:42 IST

From what is understood, Rrahul brings almost 20 years of experience whereas Rohit stands at 14 years of experience prior to joining. (Image Credits: BGEM India)

BMEG India onboards Rohit Shaw and Rrahul Deo Manerao to its leadership team

Rohit Shaw will serve as the senior vice president of integrated media for BMEG India and Rrahul Deo Manerao has…

By BrandWagon Online

July 30, 2024 14:30 IST

Levelling up: The business of advertising in gaming

almost a quarter of 455 million gamers in India engage with online games daily and the sector is expected to…

By BrandWagon Online

July 30, 2024 13:27 IST

You are the director: Interactive streaming redefines viewing

The market is expected to reach $520.7 billion by 2032 with a growth rate of 24.93%(CAGR) during 2024-2032.

By BrandWagon Online

July 30, 2024 11:19 IST

Public backlash and protests reflecting the intense reactions to controversial ads.

Ad-ventures gone wrong! When bold moves in advertising stir up controversy

When creativity clashes with controversy: A look at India’s most audacious ads and the fallout that followed.

By BrandWagon Online

July 30, 2024 09:43 IST

Experts opine that in India, the market for birds and other small pets is still in a nascent stage.

Paws, claws, and money flow! Inside India’s evolving pet food market Premium Story

Experts believe that though commercial pet food consumption is on the rise, 85-90% of pet households still feed their pets…

By Shailja Tiwari

July 30, 2024 08:21 IST

Hero Vired appoints Prakhar Kasar as its CEO

He served at companies like Pepsico and MakeMyTrip in the past.

By BrandWagon Online

July 29, 2024 19:30 IST

Cross-media storytelling: Creating immersive worlds

From The Ramayana, and Mahabharata to Devdas, Pather Panchali among others, several epics or novels were adapted into films and…

By BrandWagon Online

July 29, 2024 18:40 IST

The market for AI in marketing is likely to hit $107.5 billion by 2028. (Image Credits: Freepik)

Brandwagon Explainer: Understanding AI in content marketing and upping customer experience

Meanwhile, it is believed that text generators like GPT-3 can be used to create marketing copy, news stories and job…

By Anushree Bhattacharyya

July 29, 2024 17:40 IST

Many small and medium-sized enterprises (SMEs) in India encounter difficulties with international trade complexities, including regulatory hurdles and shipping logistics.

Amazon launches ‘India Se Duniya Tak’ campaign, showcases stories of Indian brands on the global stage

Bhupen Wakankar, director- global trade, Amazon India, talks to BrandWagon Online about the campaign and the Amazon Global Selling programme.

By Shailja Tiwari

Updated: July 29, 2024 17:26 IST

One of the key variables driving the functioning of quick commerce is the use of dark stores. (Image Credits: Freepik)

The blind eye of convenience: How quick is quick commerce?

Although quick commerce platforms offer fast delivery and tend to the convenience of the customer, the dark underbelly of this…

By BrandWagon Online

July 29, 2024 15:40 IST

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