Page 146 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The survey shows 62% of consumers are now making buying decisions based on AI recommendations, while 58% say AI tools have made their shopping experience significantly better.

Indian consumers prefer store brands over famous labels: Report

This is not the first time the CCPA has raised red flags over the operations of ride-hailing companies.

‘Pay more, get picked up faster?’ – Uber’s advanced tip feature sparks govt backlash

Now, in a bid to recapture market share from emerging competitors and reach more consumers, Nike is reentering the platform.

Nike to raise prices and return to Amazon after six-year hiatus

Earlier in the day, the festivities kicked off with a spirited performance by Indian singer and rapper Mika Singh.

Wavemaker, ABP take top honours Premium Story

Ranbir Kapoor enters fashion business with ARKS, opens first store in Mumbai after 10 years in the making

Lenskart acquires Delhi franchise for global e-Cricket Premier League season 2

How AI, Gen Z, and business goals are reshaping India’s communication landscape

Reliance-Disney’s JioHotstar set to heat up OTT race

BrandWagon AdTalk with Wit & Chai’s Mohit Ghate Premium Story

KlugKlug expands global footprint as demand for data-driven influencer marketing grows

Valentine’s Day sales surge as brands, retailers cash in on week-long celebration

Ranveer Allahbadia’s Monk Entertainment posts 2.2% revenue growth in FY24, profit rises 58.9%

WAVES 2025: India’s first-ever global entertainment summit envisions $50 bn future

WAVES Summit Highlights: PM Modi inaugurates India’s first-ever entertainment summit, Ambani envisions a $100 bn media industry

New Lenovo campaign embeds marketing message directly in gameplay

Gini & Jony looks to reclaim childhood as Suditi Industries rebuilds a retail icon Premium Story

Dashmani Media acquires Intl. Fashion and Bollywood Reporter in bid to expand global entertainment footprint

Advertising

73% women exit workforce post-childbirth; Prega News’ Women’s Day campaign calls for change

X drops Unilever from advertiser boycott lawsuit as antitrust battle continues

BFSI sector sees 19% increase in TV ad volumes and 74% growth in digital impressions in H1 2024, reveals TAM report

Marketing

Urban Company rebrands ‘Insta Maids’ amid backlash, but critics say it’s not just about the name

After Hours with Deepak Sahni, founder, Healthians Premium Story

Is Goa’s tourism decline real? Challenges and opportunities for the state’s hospitality sector Premium Story

Media

PVR INOX posts Rs 68.1 crore profit in Q3, reports highest-ever ticket prices and ad revenue

Streambox Media launches subscription-based TV service Dor

Sagility India posts revenue of Rs 13,250 million in Q2, FY24; Adjusted PAT rises 30.5% YoY

Gaming

Regulatory challenges remain a factor in the industry’s growth.

Opinion trading gains traction in India as Dream11 eyes the market

Apple escalates Epic Games feud by blocking Fortnite app in EU

Celebrities asked not to promote betting, gambling

Digital Marketing

The mandate was won following a multi-agency pitch.

Cult.Sports awards its creative mandate to Wunderman Thompson India

Vanity Wagon appoints Vikram Tyagi as assistant vice president, creative and content

Martech

Employee experience encompasses various factors, including workplace culture, opportunities for growth, and recognition. (Image Credits: VML)

BrandWagon Exclusive: Better employee experience leads to better customer experience?

From click to conversion: the GenAI revolution in e-commerce dynamics

Blogger’s Park: Building brand trust with data

Punjabi music listeners increased by 87% year-on-year in 2023, and royalties for Tamil and Hindi music have risen significantly since 2020.

Indian music dominates streams as local talent gains global traction, reveals Spotify’s Loud & Clear report

The report reveals that 84% of the tracks on Spotify India’s daily Top 50 list in 2023 were by local…

By BrandWagon Online

August 1, 2024 16:30 IST

A snippet from the report. (Image Credit: Dentsu)

88% believe brands should be a part of culture, reveals Dentsu report

On customer experience, 79% of CMOs agree that brands are now built through experiences.

By Gopika Nair

August 1, 2024 15:00 IST

Keysight Technologies appoints Sudhir Tangri as VP of Asia Pacific Sales to drive regional expansion

Tangri, who has led Keysight India for 12 years, will take on the role of expanding the company’s presence in…

By BrandWagon Online

August 1, 2024 13:30 IST

We crossed one hurdle after another to make this campaign come to life

Ad of the day: Samsung India’s ‘India Cheers Neeraj’

Vikash Chemjong, CCO, Cheil India, talks to BrandWagon Online, about the inspiration, creative process, and challenges faced in bringing this…

By BrandWagon Online

August 1, 2024 12:00 IST

Prior to the new role, Kejal has 13 years of experience. (Image Credits: FCB Kinnect)

FCB Kinnect appoints Kejal Teckchandani as its vice president

The company also appointed Mala Sharma as their assistant vice president for influencer outreach.

By BrandWagon Online

August 1, 2024 10:39 IST

Facebook parent Meta sees strong global ad sales while keeping AI costs in check

Shares of the company were up 6.8% after the bell.

By Reuters

August 1, 2024 09:10 IST

Zee Entertainment swings to black in Q1; beats estimate

Margins up 500 bps in June quarter.

By Viveat Susan Pinto

August 1, 2024 08:34 IST

Currently, our distribution is evenly split between online and offline channels, with each accounting for 50% of our business.

Mars Cosmetics’ Rishabh Sethia on the company’s growth strategy and market expansion plans Premium Story

Mars Cosmetics, founded in 2013, claims to have closed FY24 on the back of gross revenue of Rs 200 crore.…

By Shailja Tiwari

Updated: August 1, 2024 08:24 IST

Bacardi India appoints Monojit Mukherjee as its director of external affairs for India and neighbouring countries

As per the report, Mukherjee will lead the company’s external affairs strategy, leading engagement with local, state governments and central…

By BrandWagon Online

July 31, 2024 19:15 IST

Vimal has previously worked in Snowflake, Oracle and Mulesoft. (Image Credits: Redis)

Redis appoints Vimal Venkatram as growth lead for APAC

From what is understood, Venkatram brings over 20 years of experience

By BrandWagon Online

July 31, 2024 18:00 IST

Snippets from the app. (Image Credits: Flipkart)

Flipkart launches FlipInTrends with 100+ make in India brands

Reportedly, FlipInTrends is available on the Flipkart app.

By BrandWagon Online

July 31, 2024 17:40 IST

Sunshine partners with Hindustan Coca-Cola Beverages, Nestle, RCF; builds three new in-house Crèche

Reportedly, these new locations will be established at Hindustan Coca-Cola Beverages (HCCB) in Siddipet, Nestle in Panipat, and Rashtriya Chemicals…

By BrandWagon Online

July 31, 2024 16:40 IST

Prior to this new role, Nilesh has over 13 years of experience. (Image Credits: Honasa consumer Limited)

Honasa Consumer Limited onboards Nilesh Kotalwar as senior vice president – online revenue and growth

Nilesh will head the online revenue strategy, driving growth and profitability for brands under Honasa Consumer Limited

By BrandWagon Online

July 31, 2024 15:30 IST

Zee Entertainment returns to profitability in Q1, reports net profit of Rs 118 crore

The broadcaster reported a consolidated net profit of Rs 118 crore for the quarter ended June 30, compared to a…

By BrandWagon Online

July 31, 2024 14:40 IST

A Snippet from the campaign. (Image Credits: You Tube)

Nestasia collaborates with Sanya Malhotra to launch campaign

The campaign introduces new kitchen, dining and decor collections.

By BrandWagon Online

July 31, 2024 14:00 IST

Indexed ad volumes per Channel on TV dropped 3% in H1,2024 compared to the same period of previous year, reveals TAM report

milk beverages was the top-grown category in terms of ad volumes in the first half of the current year

By BrandWagon Online

July 31, 2024 12:58 IST

Collaboration between games and brands: A win-win partnership?

The reach of this industry seems to have influenced brands to collaborate with game developers to connect with an engaged…

By BrandWagon Online

July 31, 2024 12:00 IST

According to the FICCI-EY Media & Entertainment Report 2024, digital advertising in India is expected to grow by 28% year-over-year

Billboards get a makeover! How interactive digital displays turning urban advertising into a game of real-time engagement

While traditional billboards have long been a staple of outdoor advertising, innovations are transforming these static displays into interactive experiences…

By BrandWagon Online

July 31, 2024 10:51 IST

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