Page 145 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

A total of 29 gold metals and 95 silvers and 137 bronze metals were awarded, along with 18 Young Maverick awards for disruptive, creative work executed by talent under the age of 30 years.

FCB India picks up night’s only Grand Prix Premium Story

High logistics & user acquisition costs are weighing on clothing brands’ q-commerce bet Premium Story

Dekh Pagli records 300% growth as demand for desi online humour increases

Despite the advertising boom, some major sectors have been notably absent. Education, Real Estate, Household Products, and Personal Accessories were underrepresented across both platforms, missing out on the IPL’s massive and diverse viewership.

IPL 2025 ads: Food brands lead, key sectors stay quiet

Lenskart prepares for $10 billion IPO, targets $1 billion in funds – Here’s what you need to know before May 2025

“India’s dessert market is ours to conquer,” says MD Vikram Seth — what’s driving Baskin-Robbins’ 20% growth plan? Premium Story

The cost of infamy: Influencer marketing pitfalls Premium Story

After hours with Govind Sankaranarayanan, Co-founder, director & COO, Ecofy Premium Story

Category expansion : For a fresh dose of energy

JioHotstar, Nielsen tie up for digital measurement of IPL

From commentary box to smartphone screens, creators are redefining Cricket in India: Tanay Chawda

‘You Got This’ by Adidas: Rohit, Kohli, Hardik, and Pant’s message for cricket fans goes viral

Adobe launches new plans to support Indian creators and students at WAVES Summit

Triskell showcases agile project tools amid broader global expansion

YesMadam organises home spa surprise with guitarist, gift hamper for birthday celebration

Where to play? Digital public safety and the escalating threat of offshore illicit online gambling websites

WAVES 2025 to feature Assam filmmaker’s animation folklore, Tales From the Tea House

Advertising

Phulera’s favorite troublemakers meet plumbing perfection—courtesy of Finolex Pipes!

Phulera’s famous faces take Finolex Pipes for a spin—Binod approves!

Ghodawat Consumer unveils ‘Barso Ka Bharosa’ campaign for STAR Refined Oil with Raveena Tandon

ASUS India unveils third edition of #DiscardResponsibly campaign to combat e-waste

Marketing

John Jacobs appoints Sumit Chawla as AVP of marketing

Lens on innovation! ZEISS and Vivo’s partnership in motion

Media

Super Bowl on Fox, Super Bowl halftime show, Kendrick Lamar SZA Super Bowl, Super Bowl kickoff time, Caesars Superdome Super Bowl, NFL Super Bowl 2025, Super Bowl streaming options, how to watch Super Bowl live, Super Bowl TV schedule

Super Bowl 59: How to watch Chiefs vs Eagles live, streaming, TV channel & Halftime show details

9 in 10 aware of quick commerce, 68% discover products via social media; Reveals Meta

Shriram Finance launches #TogetherWeSoar campaign with Rahul Dravid and Naseeruddin Shah

Gaming

Founded by Deepak Gurijala and Raviteja Mantena, 1312 Interactive aims to discover, nurture and publish Indie and AA games globally.

India’s first PC, console game publishing house launched

Assault mode

Building guardrails

Digital Marketing

#ARM Worldwide bags the digital marketing mandate of MTV Nishedh

Martech

BrandWagon Exclusive: What are customer data platforms?

Almost 60% of organisations are implementing or exploring generative AI in marketing, Capgemini report

Google takes aim at the EU’s ‘flawed’ ad tech break up threat

In the last year, Zomato and Cadbury have harnessed the power of digital and AI technologies in remarkable ways, setting new standards in innovative marketing

BrandWagon Adtalk with Finnet Media’s Ayush Shukla Premium Story

Ayush Shukla, founder, Finnet Media, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns,…

By Shailja Tiwari

August 3, 2024 12:00 IST

Marketers have a unique opportunity to contribute to this mission by promoting eco-consumerism through purpose-driven marketing.

Earth Overshoot Day: The role of marketing in driving a mindset change towards a more sustainable future

Successful awareness campaigns like ‘Jaago Grahak Jago’ and the ‘Swachh Bharat Abhiyan’ exemplify the effectiveness of employing the right marketing…

August 3, 2024 09:40 IST

Ajay Singh has been with HRX since 2016. (Image Credits: HRX)

HRX elevates Ajay Singh to business and marketing head

Reportedly, Ajay brings over 11 years of experience to the table.

By BrandWagon Online

August 2, 2024 19:30 IST

SAP promotes Ashwani Narang as its head of ISBN, India and South Asia

the company’s operations will now be streamlined through single sign-on and app development .

By BrandWagon Online

August 2, 2024 19:00 IST

Game of the week: Olympics Go! Paris 2024

the game has 4.3-star ratings based on over two thousand reviews at the time of filing this story.

By Santanu Karmakar

August 2, 2024 18:00 IST

Programmatic advertising typically starts when a consumer visits a publisher’s website.

BrandWagon Explainer: P for Programmatic advertising – what does it mean?

In 2023, the digital advertising industry across India spent around 58% of its ad budget on direct media purchases, while…

By Anushree Bhattacharyya

August 2, 2024 17:00 IST

From console to curriculum: The rise of gaming in education

The education gamification market was expected to grow from $93 million in 2015 to $1.5 billion in 2020

By BrandWagon Online

August 2, 2024 16:00 IST

Saregama grew 9% Y-OY in Q125

‘Tauba Tauba’, a song from the movie ‘Bad Newz’ claimed to top every possible chart in the country including platforms…

By BrandWagon Online

August 2, 2024 15:30 IST

Criteo is actively testing the Privacy Sandbox.

Criteo reports 14% revenue growth in Q2 2024, expands network and ad solutions

The shift to non-retargeting solutions now constitutes 52% of Criteo’s business.

By BrandWagon Online

August 2, 2024 15:00 IST

Skype was launched by Microsoft in 2003. (Image Credits: Skype)

Skype’s future looks ad-free! What about us?

The release issued earlier this week announced the ditching of ads from the chat interface and from the channels as…

By BrandWagon Online

August 2, 2024 14:00 IST

The global baby food market is projected to reach $109 billion by 2027, growing at a CAGR of 6.1% from 2021 to 2027.

Bebe Burp secures Rs 8 crore funding to expand baby food market reach

The brand secures this investment in a pre-series A funding round from Gruhas Collective Consumer Fund

By BrandWagon Online

August 2, 2024 13:04 IST

Schneider Electric turns the switch! L&T Switchgear becomes Lauritz Knudsen

Reportedly, the transition is part of Schneider Electric’s broader strategy to enhance customer options and adapt to market changes.

By Shailja Tiwari

August 2, 2024 11:56 IST

A snippet from the you tube video. (Image Credits: You Tube)

Kixx launches third edition of friendship campaign

Reportedly, The campaign has been released over all social media channels.

By BrandWagon Online

August 2, 2024 10:24 IST

Tata Play switches off Sony channels in streamlining measure

While streamlining channel packs is not an unusual practice in broadcasting and distribution, this is the first time, said experts,…

By Viveat Susan Pinto

August 2, 2024 08:58 IST

Moment marketing pitfalls

When does it work, and when does it end in a disaster

By Toshiro Agarwal

August 2, 2024 08:37 IST

Experts believe that beyond genres, audio content is branching out in regional languages.

From tunes to tales: How is the surge of audio stories transforming music platforms Premium Story

The continued focus of audio streaming platforms on converting free to paid consumers is expected to grow the subscriber base…

By Santanu Karmakar

Updated: August 2, 2024 10:11 IST

A snippet from its website. (Image Credits: Conscious Patterns)

98% of apps surveyed found to be using deceptive patterns, reveals ASCI report

The lowest incidences of deceptive patterns per app were observed in streaming services and the gaming sector.

By BrandWagon Online

August 1, 2024 19:30 IST

Mohit Dhanjal (Image credits: Metro Brands Ltd.)

Metro Brands Ltd. onboards Mohit Dhanjal as its COO

Prior to this stint, Mohit served as the chief revenue officer for Tira Beauty.

By BrandWagon Online

August 1, 2024 18:00 IST

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