Page 144 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Ralph Lauren signals cautious 2026 as trade tensions squeeze margins

Ranbir Kapoor stars in health-tech startup GABIT’s smart ring campaign

LEGO enters Indian retail market, launches Asia’s largest store in partnership with Ample Group

In today’s times, there is need for creativity to demonstrate immediate impact rather than nuance, Khazanchi said, “ChatGPT is not a tool for creativity but rather of productivity.”

‘Technology will conquer you if you don’t conquer technology’ Premium Story

‘Shown the dirt in his mind’, SC slams Ranveer Allahbadia and asks centre to intervene

Digital Advertising Rankings: Amazon maintains lead, but Google loses steam – Top 10 players ranked

Ghost with a lipstick? Honasa’s new ad campaign takes a quirky turn | Watch here

ASCI, gaming bodies unite to close the door on illegal betting ads

Brands take a holy dip in the spiritual legacy of Maha Kumbh 2025

IPL broadcast at risk? Over 100 TV channels face shutdown due to…

AdGlobal360 appoints Karan Narang as managing partner, launches Glocal360 AI marketing solution

AI is advertising’s most profound revolution: WPP’s Mark Read

Right time to create in India, create for the world: PM

Waves 2025: PM Modi backs orange economy to fuel GDP growth

From debuts to direction, Movified says streaming viewers know what they want

“India’s next boom is not in software, it’s in…” Adobe CEO Shantanu Narayen bets big on M&E at WAVES 2025

Advertising

Developed by HR tech company Umwelt. AI, the chatbot will use real-time analytics to track employee sentiment and provide data-driven insights to the company’s HR team.

AI takes over HR? Blue Tokai appoints chatbot as Chief Listening Officer

New guidelines clamp down on greenwashing in advertising

GroupM and The Goat Agency reveal top 100 digital stars of 2024 in partnership with Forbes India

Marketing

Turns out, green isn’t so scary — India’s loving its matcha moment

Praveen Someshwar named Diageo India MD and CEO as Hina Nagarajan moves to global role

Goodbye, Fair Boy! Emami’s ‘Smart’ rebranding and the road ahead Premium Story

Media

Netflix eyes Formula 1’s U.S. broadcast rights in 2026 Bid, media reports

Pocket FM tops Rs 1,000-crore revenue in FY24

Is scarcity marketing losing its power? Why consumers are saying ‘No’ to limited-time offers Premium Story

Gaming

First-mover advantage in fun and games with Nazara’s Nitish Mittersain

Nazara Technologies pledges $100 million towards mergers and acquisitions for global expansion

Publicis Play collaborates with Hero Motocorp to launch on-ground gaming live stream motorcycle launch

Digital Marketing

It is important for brands to engage with consumers with authentic content which is both contextual and relevant, says Bijalwan

BrandWagon Adtalk with Crompton Greaves’ Pragya Bijalwan Premium Story

ACT Fibernet appoints L&K Saatchi & Saatchi India to manage its creative duties

Insurance marketing in a digital world

Martech

How many times have you tried purchasing clothes from Myntra and Amazon and the platform suggests a size based on your previous purchases and the history of other consumers who purchase the same size as yours? (Image Credits: Freepik)

92% of CX leaders agree that AI is changing everything about CX, reveals Zendesk report

Ola’s Aggarwal launches India’s ChatGPT – Krutrim

Zoho to build models on specialised datasets

NIIT appoints Anshumaan Prasad as head of marketing

Prasad has a diverse background, holding a dual degree from IIT Kharagpur and an MBA from IIM Bangalore.

By BrandWagon Online

August 5, 2024 19:09 IST

For the third quarter of 2024, the company expects total revenue between $137 million and $139 million and adjusted EBITDA between $48 million and $50 million

Integral Ad Science posts 14% revenue growth in Q2 2024, updates annual financial forecast

The company reported total revenue of $129.0 million, a 14% increase from $113.7 million in the previous year.

By BrandWagon Online

August 5, 2024 18:30 IST

In 2011, Neeraj took on the responsibility for Sony MAX, followed by Sony SAB and Sony PAL in 2017, and Sony Entertainment Television in 2023.

Neeraj Vyas to move on from Sony Pictures Networks India to pursue entrepreneurial journey

His journey with SPNI began in sales for Sony Entertainment Television (SET), and he swiftly rose to the position of…

By BrandWagon Online

August 5, 2024 17:30 IST

Can blockchain technology be the next superhero of adtech?

Blockchain is a digital record that is visible to every participant in the network.

By BrandWagon Online

August 5, 2024 16:00 IST

Sunil was the president of the US Soccer Federation from 2006 to 2018. (Image Credits: SFA)

SFA onboards former US soccer head Sunil Gulati to its advisory board

Sunil serves as the chairman at UEFA’s Club Financial Control Body while also serving the role of senior lecturer in…

By BrandWagon Online

August 5, 2024 14:30 IST

A snippet from the campaign. (Image Credits: YouTube)

The Man Company launches Rakshabandhan campaign with all female cast

Ahead of the festival, this campaign reportedly is voiced by Krantinaari, a Mumbai based rapper.

By BrandWagon Online

August 5, 2024 13:14 IST

Profit Before Tax (PBT) surged by 52.1% to Rs. 106.6 crore, while Profit After Tax (PAT) climbed 30.8% to Rs. 86.6 crore, up from Rs. 66.2 crore in Q1 FY2024

Affle reports 27.8% revenue growth and 30.8% PAT increase in Q1 FY2025

Affle’s consolidated revenue for Q1 FY2025 reached Rs. 519.5 crore, marking a 27.8% increase from Rs. 406.6 crore in the…

By BrandWagon Online

August 5, 2024 11:30 IST

By leveraging customer data, AI can help in building contextually focused classifications specially for contextual targeting. (Image Credits: Freepik)

Content and connection: AI driven contextual advertising

It was also revealed that 74% of marketers are using contextual data to improve their advertising on the web.

By BrandWagon Online

August 5, 2024 10:00 IST

The language of growth

Regional content is the next war zone for OTT players in India

By Pallabi Dey Purkayastha

August 5, 2024 08:30 IST

What brands can learn from the Summer Games

Here are five lessons that brands must immediately add to their catalogue.

By Geetika Srivastava

August 5, 2024 08:22 IST

Manu Bhaker emerged the door opener for the 29 Indian athletes competing for medals at the ongoing Paris 2024 Olympics.

Moment marketing pitfalls

When does it work, and when does it end in a disaster

By Toshiro Agarwal

August 5, 2024 08:00 IST

By 2029, the dating apps will store and analyse data of over 132.8 million Indian users, according to Statista. (Image Credits: Ideogram)

Swipe left, AI right: How AI is transforming the dating industry Premium Story

With AI infiltrating every facet of modern life, it’s no surprise that dating apps have also been transformed by this…

By Gopika Nair

August 5, 2024 08:00 IST

Chai pe Charcha with BrandWagon Premium Story

Gautam Virk, co-founder and CEO, NODWIN Gaming talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Santanu Karmakar

August 4, 2024 18:00 IST

How social media has revolutionized the hospitality industry

Be it ecommerce, fashion, retail, or any other sector, platforms like Instagram, Snapchat, Facebook, X today are the best mediums…

August 4, 2024 14:00 IST

Chai pe Charcha with BrandWagon Premium Story

Priti Gupta, co-founder,CEO, Meneki Absolute, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

By Santanu Karmakar

Updated: August 4, 2024 19:14 IST

The rise of non-monetary gaming: A safer and more inclusive future for gamers

Non-monetary gaming strips away the financial risks associated with certain gaming models, allowing players to focus purely on enjoyment and…

August 4, 2024 10:31 IST

Currently, 100% FDI is not expressly disallowed in the sector, but is seldom entertained.

Retrospective GST on e-gaming firms may go

The removal of the retrospective validity of the tax would amount to a huge breather for the firms even as…

By Priyansh Verma

August 3, 2024 20:17 IST

I’ve always been intrigued by meaningful cinema and so I would’ve loved to pursue my passion for acting but I never did.

Chai pe Charcha with BrandWagon Premium Story

Amit Relan, Co-founder- WOOT Factor: Brand Architects talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

August 3, 2024 16:10 IST

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