Page 138 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

According to statements from both companies, the Indian franchise will operate both the digital media and market formats, marking the first such arrangement for Time Out Group.

Quint Digital partners with Time Out for new India-focused lifestyle platform

With rising disposable incomes and a desire for more meaningful experiences, 85% of travellers now plan to increase their annual holidays from just two to as many as 4–6 trips.

Instagram is the new travel agent: 60% of Indians inspired by social media for trips

On the spot with Abhijeet Rajpurohit, COO and co-founder, CloudTV Premium Story

Blogger’s Park: Consistency is the new charisma Premium Story

No logic, just Khesari Lal Yadav: Bingo! Tedhe Medhe’s music video is ready to be memed

Fake cures, unchecked claims: SC slams states for letting fake medical ads flourish

Malpani Group diversifies, brings Dave & Buster’s brand to India

Blogger’s Park: AI & unified commerce are paving the way for a seamless experience Premium Story

On the spot: Ad highlights importance of silence during discord Premium Story

Interview: Nisha Narayanan, COO & Director, Red FM & Magic FM Premium Story

“We don’t want content to just go viral…” – LinkedIn’s Sachin Sharma on AI, Engagement, and B2B Marketing Premium Story

SkyJumper bets on trampoline parks as India’s indoor recreation market scales up

Kouzina bags Swiggy’s food brands in high-stakes growth deal

India’s video sector at risk of losing $ 2.4 billion to piracy by 2029: Study

India’s M&E sector to hit Rs 3.07 trillion by 2027, outpacing GDP growth: EY

Skechers to be bought out in $9 billion deal amid tariff turbulence

Advertising

Mamaearth aims to expand its reach among younger consumers while maintaining a focus on natural skincare practices.

Palak Tiwari joins Shilpa Shetty Kundra in new Mamaearth campaign

Converse announces Harsh Varrdhan Kapoor and Khushi Kapoor as faces of the brand in India

IAA hosts third edition of ‘Voice of Change’ summit to address gender portrayal in media

Marketing

RedBeryl’s ultra-exclusive ‘Red Card’; An invitation-only membership for the privileged few

Foxtale secures $30 million in series C funding to expand skincare market presence

How childhood friends Paurav Rastogi and Shamin Kapoor secured Rs 2 Crore investment for Speed Kitchen on Shark Tank India

Media

Moreover, the industry is expected to create 17,500 direct and indirect jobs by FY27, said Prashanth Rao, partner, Deloitte India.

Sports tech market to hit Rs 49,500 cr by 2029: Report

The rise of sustainability marketing: How brands can tap into eco-conscious consumers

BrandWagon Chai pe Charcha with Neuron Energy’s Pratik Kamdar Premium Story

Gaming

Furthermore, it was revealed that the relative superiority of skill remains consistent across non-overlapping time intervals, according to the report.

Strategy, not chance: The real game behind fantasy cricket and opinion trading

Manya Pilani’s Dream11 story – Living and Loving Cricket Beyond the Field

Hitwicket partners with Harsha Bhogle to create gaming experiences for cricket fans around the world

Digital Marketing

India boasts of a staggering 190 million online shoppers personifies the potential of growth

The D2C Domain Dance: How to pick the right online identity in a domain scarce world

Aays Analytics forays into APAC region; starts operations in Singapore

Martech

"Weekends are all about the ultimate trio: my couch, a glass of beer that magically refills itself, and whatever binge-worthy show the universe throws my way." Mukherjee said. (Image Credits: BC Web Wise)

Chai pe Charcha with BrandWagon Premium Story

VSPAGY and Netcore collaborate for data-driven marketing and video engagement

Instacart expands in-store shopping cart business to include ads

job, high paying jobs, jobs without degree, high salary jobs, high salary package jobs in india

81% mobile game developers working on new titles, reveals Sandsoft survey

67% of respondents have been concerned for their own job security. In terms of the publishing landscape

By BrandWagon Online

August 15, 2024 13:00 IST

Cultural customisation: The rise of localised content in the media industry

According to a report published by Lokalise, a continuous localisation platform, 85% of companies’ growth strategies require localisation.

By BrandWagon Online

August 15, 2024 11:55 IST

As these campaigns unfold, they offer more than just festive cheer—they provide a platform for reflecting on gender norms, heritage, personal health, and environmental sustainability.

Independence Day campaigns: How brands are strategising for market impact and growth

From breaking stereotypes to reimagining fitness and health, here’s a roundup of campaigns that promise to make a statement—without the…

By Shailja Tiwari

August 15, 2024 11:00 IST

India’s new episode: Entertainment trend predictions as India steps into its 78th year of independence

In its 78th year of Independence, India has unlocked yet another liberty for themselves, the freedom to be entertained on…

August 15, 2024 09:46 IST

Zepto set to raise $340 million in fresh funding round, valuation to hit $5 billion

According to sources, while Zepto was initially preparing to raise around $400 million, it decided to cap the size at…

By FE Bureau

August 15, 2024 08:20 IST

BrandWagon’s Adtalk with BEI Confluence Communication’s Abhishek Gupta Premium Story

Abhishek Gupta, JMD, BEI Confluence Communication, talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns,…

By Shailja Tiwari

August 15, 2024 08:00 IST

Internet usage, network infrastructures, opinion

Walled gardens vs open internet

The future of the digital landscape will depend on how these two approaches adapt to changing regulations, technological advancements, and…

By BrandWagon Online

August 14, 2024 19:30 IST

BrandWagon Exclusive: What are customer data platforms?

According to MarketsAndMarkets, the customer data platform market size as per revenue surpassed $5.1 billion in 2023 and is anticipated…

By Gopika Nair

August 14, 2024 18:30 IST

The emergence of the minimalist seeker consumer segment, comprising over 18% of the global population, reflects a broader shift towards simplicity and sustainability

Less is more! How minimalism is impacting modern branding

Brands with complex customer experiences potentially lose around $780 billion in unrealised revenue each year

By BrandWagon Online

August 14, 2024 17:43 IST

Game changer: The shift from linear TV to streaming in sports broadcasting

As per a report published by Neilsen published in 2023, linear TV viewing time in the US has dropped beneath…

By BrandWagon Online

August 14, 2024 16:30 IST

Furthermore, it also revealed that consumers would only be willing to pay for the services and features which fulfills an unmet need or have a tangible benefit. (Image Credits: Kantar)

Online buyers are more price sensitive, reveals Kantar report

It was also found that brand reputation is the primary factor, standing at the highest from an index of 100.

By BrandWagon Online

August 14, 2024 15:46 IST

Gumma will oversee SPAR Hypermarket, a division of Landmark Group, which operates 23 stores in 10 cities across India.

Landmark Group appoints Shashi Gumma as MD and CEO of SPAR Hypermarket

Gumma brings over 25 years of experience in retail, having previously served as chief operating officer at Metro Wholesale India…

By BrandWagon Online

August 14, 2024 14:26 IST

The algorithmic shift: How social media algorithms reshaping digital news business models

According to a report published by Pew Research Center, 53% of adults in the USA reported getting their news from…

By BrandWagon Online

August 14, 2024 14:00 IST

Employee experience encompasses various factors, including workplace culture, opportunities for growth, and recognition. (Image Credits: VML)

BrandWagon Exclusive: Better employee experience leads to better customer experience?

Consistency is key—leaders should act as role models because their behaviour directly influences how their teams perceive and act.

By Gopika Nair

August 14, 2024 13:04 IST

The company’s investment extends to research and development (R&D) as well, focusing on proprietary emulsions and resins.

New colour in the market! Birla Opus eyes Rs 10,000 crore turnover with manufacturing growth and distribution network

Birla Opus has set ambitious distribution goals, including a presence in 6,000 towns across India by the end of the…

By Shailja Tiwari

August 14, 2024 12:00 IST

Tune in to the future: Audio advertising takes center stage

It is believed that, unlike traditional visual ads, audio ads can capture listener’s attention in less intrusive ways.

By BrandWagon Online

August 14, 2024 11:01 IST

Blogger’s park : Building better bridges

Together, CRM tools and new technology can improve outcomes

By Guest

August 14, 2024 08:58 IST

On the spot

What ties it all together? This invisible thread, steel. It’s omnipresent.

By Alokananda Chakraborty

August 14, 2024 08:49 IST

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