Page 135 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The company, which has seven out of top ten global brands in the India beverage market, will continue to develop more brands here, he said.

Coca-Cola expects billion-dollar brand club to swell in India

"The unexpected interruption of the IPL did disrupt momentum across several sectors, from FMCG to e-commerce. Naturally, some of our clients’ campaigns were impacted mid-flight," Gupta added.

Gour Gupta discusses Tribes Communication’s Goafest wins and agency strategy Premium Story

The ‘Enormous’ advantage: Why creativity and trust trump pitches in the new ad ecosystem Premium Story

Why WPP killed GroupM: WPP Media’s AI push targets ad dominance

AU Real Estate enters Noida market with luxury residential project in Sector 76

Retail’s core platform shift: How large-scale systems are redefining interoperability

Byju’s vs EY: Whistleblower claims, allegations of collusion, and a billion-dollar insolvency battle—Explained

Building and pioneering a sustainable e-sports ecosystem in India

Flipkart pulls the plug on ANS Commerce: Over 200 jobs lost overnight—What went wrong?

India’s gin story: Local brands infuse British spirit with desi tadka

Sadhguru’s meditation app surges—Can it sustain beyond the hype?

Delhi High Court blocks fake Burger King franchise websites, cracks down on scam

Race to own brand ‘Operation Sindoor’ begins; Reliance and three others file trademark application

After Swiggy shuts Genie, Uber swoops in with a wink—and a meme

“If it’s not real dairy, is it even ice cream?” Havmor’s Komal Anand stakes its claim in the premium market

How Zudio won over the middle class with no ads, no app, just price

Emami’s Dermicool goes full sci-fi with India’s first fully AI-generated FMCG ad

Advertising

Riding on nostalgia: Luna has revived an old tagline to connect with the new rider Premium Story

Bournvita teams up with Mary Kom to prove strength isn’t born, it’s brewed in ‘Taakat se Hoti Hai Tayyari Jeet Ki’ campaign

Zivame unveils ‘The Museum of Boobs’: Where fit is a work of art!

Marketing

LSG vs PBKS IPL 2025 Lucknow Weather Forecast, Ekana Stadium Pitch Report

Brands see bigger wins with influencers in IPL, iCubesWire survey reveals

Kenvue launches WHO-approved ORS amid past concerns

Delhivery introduces ‘Rapid Commerce’ for two-hour deliveries

Media

The move marks Lenskart’s entry into esports, aligning with its focus on catering to digital-first audiences, including gamers.

Lenskart acquires Delhi franchise for global e-Cricket Premier League season 2

17% growth in Black Friday sales for 2024, GMV rises by 24%; Reveals Unicommerce

Retention over acquisition: The goldmine of subscription success

Gaming

Nintendo Switch 2, Nintendo, mario kart, switch 2, Nintendo Switch 2 preorder, Nintendo Switch 2 online, Nintendo Switch 2 sale, buy Nintendo Switch 2. Nintendo Switch 2 price, trump tariffs, us tariffs, Nintendo Switch 2, tech news, technology,

‘Did they learn nothing from Joy-Con drift’, Redditors slam Nintendo Switch 2’s exorbitant prices

Charting the complex path to AI regulation and access: harmonising national interest and multilaterism

Gaming firms seek more checks

Digital Marketing

CavinKare ropes in Bhawana Sharma as head of digital marketing

Media agency Carat India bags TimesPro’s integrated media mandate

Martech

Additionally, the different versions of Adobe commerce including the 2.4.7-p2 and older are also at risk

How Generative AI is revolutionising creative ad campaigns

Go for a martech upgrade when you get these six smoke signals

Shamsuddin Jasani departs as CEO of Wunderman Thompson South Asia

Market dominance in cricket broadcasting

CCI raises objections on Reliance-Disney deal

Firms can offer remedies, but regulatory approval may be delayed by 4 months

By Manu Kaushik

August 21, 2024 08:35 IST

Currently, 100% FDI is not expressly disallowed in the sector, but is seldom entertained.

E-gaming FDI rules set to be eased

Distinction likely between game of skill & chance

By Mukesh Jagota

August 21, 2024 08:27 IST

When I’m not at the Olyv office, you can usually find me knee-deep in trying to ace my other full-time role: being a dad (Image credits: Olyv)

Olyv’s Rohit Garg on company’s growth strategies and marketing plans after rebranding Premium Story

“This year, we plan to up our acquisition efforts by bringing more partners on board to create a stronger engine”

By Shailja Tiwari

August 21, 2024 08:18 IST

Garnier India appoints Vedang Raina as its brand ambassador

Reportedly, Raina will represent Garnier India, embodying skincare with his energy and appeal, resonating strongly with young and mature audiences.

By BrandWagon Online

August 20, 2024 19:08 IST

Innovative and independent: The new economics of digital-first news outlets

Interestingly, unlike the global scenario, where the newspaper industry is dwindling, the phenomenon has yet to catch up in India…

By BrandWagon Online

August 20, 2024 17:20 IST

The new products are intended to bolster Pernod Ricard's position in the premium whisky market.

Pernod Ricard India plans to triple revenue with new whisky launches

The company’s latest strategy includes the introduction of two new whiskies: Royal Stag Double Dark Peaty Whisky and Blenders Pride…

By BrandWagon Online

August 20, 2024 15:13 IST

Union Minister Jitendra Singh communicated the decision to the UPSC Chairman, following directives from Prime Minister Narendra Modi.

Modi Government directs UPSC to cancel lateral entry job ads

This directive comes after the UPSC announced 45 vacancies for roles typically reserved for senior bureaucrats, including 10 positions for…

By BrandWagon Online

August 20, 2024 13:54 IST

“When Juleo approached me, I was bowled over by their fresh approach to matchmaking.” Mithila Palkar said. (Image Credits: Juleo)

Juleo onboards Mithila Palkar as its brand ambassador

From what is understood, as a part of this association, Palkar will feature in the brand’s upcoming marketing initiatives, including…

By BrandWagon Online

August 20, 2024 13:40 IST

banking, insurance sector, Voice bots, BFSI sector, Contact centres, financial disputes, legal guidelines, customer experience, Fraud Detection, automation

BrandWagon Explainer: What is cross channel automation?

A study by Harvard Business Review shows that 73% of customers use multiple channels during their buyer journey.One of the…

By BrandWagon Online

August 20, 2024 13:00 IST

“I am excited to lead the Dentsu BX practice in India,” Devanathan commented. (Image Credits: Dentsu)

Dentsu BX comes to India, Narayan Devanathan to lead

The company further stated that Devanathan will continue to report to Harsha Razdan, CEO, South Asia, Dentsu while also reporting…

By BrandWagon Online

August 20, 2024 11:55 IST

The campaign is being promoted across television channels, digital platforms, connected TV, and social media platforms like Google, Facebook, and Instagram.

Kotak Securities unveils ‘Tez’ ad campaign for Kotak Neo, its online trading platform

Kotak Neo is an online platform designed for trading and investing, catering to the needs of investors who seek quick…

By BrandWagon Online

August 20, 2024 11:41 IST

Influencer marketing fatigue: Are consumers losing trust?

At the heart of influencer marketing fatigue is the issue of authenticity

By BrandWagon Online

August 20, 2024 09:36 IST

The Information Technology (IT) Rules, which were amended in 2021, already have provisions to deal with any objectionable content on social media

‘Decision on broadcasting Bill after extensive consultations’

The government withdrew a draft Bill last week following public criticism that it proposed to bring online content creators under…

By FE Bureau

August 20, 2024 08:42 IST

NetApp’s Gabie Boko on the company’s aim to become a key player in the data intelligent infrastructure space Premium Story

In a conversation NetApp’s Gabie Boko talks to BrandWagon Online, about the company’s marketing strategy—how it transcends traditional lead generation,…

By Anushree Bhattacharyya

August 20, 2024 08:00 IST

From general to specific: The rise of niche social media platforms in a targeted world

The rise of niche social media platforms reflect a growing demand for tailored online experiences.

By BrandWagon Online

August 19, 2024 19:29 IST

A snippet from the video. (Image Credits: Shaadi.org)

Shaadi.org launches campaign highlighting women’s workforce participation, partners with Udayan Care

According to the company, their latest initiative was also amplified through various pages on social media platforms to further drive…

By BrandWagon Online

August 19, 2024 18:15 IST

A snippet from one of the videos of the film series. (Image Credits: YouTube)

Croma releases ‘Past Tech Present’ video campaign for Independence Day

The films showcase four individuals from different parts of India, each dedicated to preserving vintage electronics.

By BrandWagon Online

August 19, 2024 17:14 IST

Timeless treasures: The role of classic content in driving streaming success

In March 2022, Amazon Prime Video had over 141 million unique visitors in India.

By BrandWagon Online

August 19, 2024 16:11 IST

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