Page 134 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

India’s leading public broadcasters and government media agencies have announced free or low-cost access to their extensive archives.

Govt frees up Doordarshan, AIR, PIB content for creators amid ANI copyright dispute

Sarcasticschool mirrors a growing appetite for relatable, dry humor

Retro Rewind brings back the magic of the ’80s, ’90s, and 2000s on social media

"Earlier, it was all about touchscreens or cute selfie stations. Today, AR, VR, AI, and spatial computing aren’t accessories anymore. They are the experience," Sindhu Biswal, CEO and Founder of Buzzlab, told financialexpress.com.

All eyes on AI: Brands are watching you watch them

With 504M rural internet users by 2025, Indians highlights the new digital India

Diljit Dosanjh becomes Levi’s global ambassador, makes history as first Punjabi artist to join the lineup

73% women exit workforce post-childbirth; Prega News’ Women’s Day campaign calls for change

After hours with Sanjay Choudhary, Founder & CEO, Incuspaze Premium Story

WPL 2025 sees record viewership surge, advertisers show increased interest Premium Story

JioStar pulling out all stops to woo brands for IPL

Will creativity die at the altar of compliance? Premium Story

A lot can happen over lunch with Licious founders Vivek Gupta and Abhay Hanjura

Pant & Jadeja could lose on the ad turf as new stars emerge Premium Story

Seven Doors to Heaven offers structured approach to mental and emotional wellness

Why maternal mortality still haunts rural India- A Mother’s Day campaign calls attention

Reliance withdraws operation sindoor trademark application, ‘was filed inadvertently’

Marketing continues to be a job poorly done: MMA Global chief Premium Story

Advertising

One thing that made this campaign remarkable was that it served everyone

On the spot: Campaign showed small cars can have a big impact Premium Story

ZEE launches ‘Dilfluencers’ campaign to connect brands with TV audiences

BluSmart’s #FightPollutionWithEVolution pushes for EV adoption as air quality crisis intensifies

Marketing

The company said its curriculum is structured around five core elements

Mirai School of Technology launches with focus on training AI-ready talent

What went wrong at Bumble? Lidiane Jones out, Whitney Wolfe Herd back in

Realme partners with Shah Rukh Khan for the launch of 14 Pro Series 5G

Media

As cricket in India increasingly becomes an entertainment ecosystem — spanning stadiums, screens, and now smartphone scrolls

From commentary box to smartphone screens, creators are redefining Cricket in India: Tanay Chawda

Amagi acquires Argoid AI to enhance AI-powered content automation and viewer engagement for OTT platforms

Libas unveils #SajDhajKe festive campaign featuring Avneet Kaur

Gaming

The new SSD, called Kingston FURY Renegade G5, is targeted at gamers, content creators, and workstation users looking to maximise system performance.

Kingston FURY launches PCIe Gen5 SSD for gamers and high-performance users

Gaming the system! As offshore online gaming platforms continue to operate in India, home-grown firms take the beat Premium Story

Monetising Mobile Games: finding the right mix of ads, in-app purchases, and subscriptions

Digital Marketing

The agency won the mandate through a pitch process and will handle the account through its Gurugram office

Daawat assigns digital duties to Interactive Avenues

How performance-based marketing can help one’s business

Martech

banking, insurance sector, Voice bots, BFSI sector, Contact centres, financial disputes, legal guidelines, customer experience, Fraud Detection, automation

BrandWagon Explainer: What is cross channel automation?

Much Ado About Nothing! How martech remains an underutilised technology by marketers Premium Story

A new world order

At SW Network, Choubey will handle client management, campaign development, and P&L responsibilities, and contribute to the agency's team culture.

SW Network appoints Alin Choubey as business head – Delhi

Choubey brings experience from his previous roles at Foxy Moron, Chimp&z Inc., Herald Digital, and other agencies.

By BrandWagon Online

August 22, 2024 12:20 IST

Goyal’s appointment is part of Swiss Beauty’s plan to enhance its market presence and drive growth.

Swiss Beauty appoints Vidushi Goyal as chief marketing officer

Goyal will manage marketing strategies for Swiss Beauty brands, including Swiss Beauty Craze and Swiss Beauty Select, and oversee emerging…

By BrandWagon Online

August 22, 2024 11:53 IST

Launched by Piyush Goyal, Union Minister for Commerce and Industry, the report provides a detailed analysis of e-commerce’s transformative role in India’s economy, with a focus on job creation and consumer benefits.

E-commerce drives 16 million jobs and boosts consumer spending, reveals Pahle India Foundation study

E-commerce vendors employ 54% more people and nearly twice as many female employees compared to their offline counterparts

By BrandWagon Online

August 22, 2024 10:50 IST

The video, released on platforms including Instagram, Facebook, LinkedIn, X, and YouTube, underscores that photography should be about capturing life, not risking it.

Canon India launches #CaptureWithCare campaign to promote safe photography

The campaign, shared on social media, carries the tagline ‘Don’t Let That Breathtaking Shot Get Literal’

By BrandWagon Online

August 22, 2024 09:00 IST

Additionally, Laurinda spoke about Sinch's strategic acquisitions, such as Pathwire, and their impact on the company’s market position and competitive advantage. (Image Credits: Sinch)

Sinch’s Laurinda Pang on the ‘renaissance of messaging’ Premium Story

In conversation with BrandWagon Online, Laurinda Pang, CEO of Sinch, discusses how Sinch is reshaping the landscape of communication platforms.…

By Gopika Nair

August 22, 2024 08:00 IST

One of the most promising developments in recent years has been the increasing recognition of esports by governments and institutions.

Score big in esports: Networks see potential

The Star Sports network entered esports broadcasting in 2022. They collaborated with Nodwin Gaming to show the coverage of the…

By Santanu Karmakar

August 21, 2024 19:00 IST

From what is understood, Interactive Avenues will handle the account out of their Mumbai office. (Image Credits: Interactive Avenue)

Super League Kerala selects Interactive Avenues for creative and media mandate

Under this mandate, The agency will craft SLK’s brand identity, and will be responsible for their social media presence, TVCs,…

By BrandWagon Online

August 21, 2024 18:00 IST

Shilpa Shetty joins Nutrispray as both investor and face of the brand

The Indian wellness market was ranked 12th among the top 20 markets for wellness in 2020.

By BrandWagon Online

August 21, 2024 17:00 IST

GRM Overseas onboards Salman Khan as brand ambassador

“I’m excited to partner with GRM, a brand that shares my belief in the importance of quality and authenticity.” Salman…

By BrandWagon Online

August 21, 2024 16:00 IST

A snippet from the announcement. (Image Credits: Joy Personal Care)

Joy Personal Care announces Medha Shankr as its brand ambassador

From what is understood, Shankr will feature in the company’s ad campaigns and TVCs.

By BrandWagon Online

August 21, 2024 15:30 IST

India has less than 1 in 5 OTT users paying for their subscription, reveals Ormax report

As per the report, the average number of platforms subscribed to per paying audience member has come down from 2.8…

By BrandWagon Online

August 21, 2024 15:00 IST

For businesses, this means that traditional SEO strategies need to adapt to accommodate the nuances of voice search, which is often conversational and question-based. (Image Credits: Freepik)

Is the world preparing for a voice search surge?

According to a report by Statista, it is expected that there will be 8 billion digital voice assistants in use…

By BrandWagon Online

August 21, 2024 14:00 IST

This range aims to meet the everyday needs of modern women with a focus on simplicity, sophistication, and affordability.

Wacoal launches ‘Wacoal BASICS’ – An exclusive lingerie range for the Indian market

The ‘Wacoal BASICS’ line is intended to deliver the brand’s renowned comfort and style at a price point that makes…

By BrandWagon Online

August 21, 2024 13:00 IST

A snippet from the report. (Image credits: The TradeDesk)

BrandWagon Exclusive: 80% of Indians increase time on Open Internet, The Trade Desk report reveals

From what is understood, the report is made after surveying 1000 Indian consumers. The report further states that OTT/CTV is…

By Gopika Nair

August 21, 2024 12:00 IST

BrandWagon Explainer: What are brand archetypes?

Originating from Carl Jung’s psychological theory, brand archetypes represent universal symbols or personas that convey specific traits and values.

By BrandWagon Online

August 21, 2024 11:11 IST

The convenience factor could be the clincher though pricing can be the primary deterrent for the consumer. A basic Philips LED bulb, for instance, costs around `100, whereas its “smart” counterpart can set you back by `500 to `1,000 — which is steep and can deter potential buyers.

Home automation: Living in the future

Smart devices are here, but smart homes are some time away

By Geetika Srivastava

August 21, 2024 10:08 IST

Blogger’s Park: Insuring ‘disgrace’

Time to secure celebs & brands from each other’s transgressions

By Guest

August 21, 2024 09:52 IST

The Ordinary campaign is truly extraordinary for what it achieves, all so quietly and subtly.

On the spot with Asparsh Sinha, managing partner, OPEN Strategy & Design

A smart way to strengthen the visual memory of brand

By Alokananda Chakraborty

August 21, 2024 09:51 IST

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