Page 133 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Chai pe Charcha with BrandWagon Premium Story

KiranaPro acquires Likeo in $1M deal to introduce virtual trial rooms on BLACK

OYO offers Rs 3 lakh prize for new name of parent company

AI takes over HR? Blue Tokai appoints chatbot as Chief Listening Officer

BuyBuyCart expands to 250 stores, onboards actor Alok Nath as brand face

Hamdard Foods India expands into flavoured milk category with ‘Hamdard Asli Milkshakes’

First-mover advantage in fun and games with Nazara’s Nitish Mittersain

From setbacks to strength: Why leadership needs a resilient mode

Phulera’s famous faces take Finolex Pipes for a spin—Binod approves!

Versace’s future in Prada’s hands? $1.6 billion deal almost sealed

Volfsbane launches in Mumbai with Suniel Shetty as special guest

IPL’s time-out could lead to a 35% ad revenue wipeout

A decade in, OYO finally has a clean profit with 172% jump

Bharti Airtel’s Sunil Mittal in talks to acquire 49% stake in Haier India unit for $2 billion: Report

How LEGO transformed a declining toy brand into a $7.7 billion empire by redefining its user

Advertising

Cadbury Dairy Milk India's campaign does more than promote a product; it sparks a conversation about everyday inclusivity.

Cadbury Dairy Milk’s new ad on language divide wins the internet—Here’s why

BGMI and Enormous Brands take gamers on a ‘Seriously Fun’ ride

On the spot with Tushar Dhawan, Partner, Plus91Labs Premium Story

Marketing

Transportation is a critical driver of economic activity. Efficient mobility solutions facilitate commerce, tourism, and daily commuting, all of which are essential for economic growth

Transparency in cab booking prices is the need of the hour: Here’s why

Emotional connections and experiential retail: Building brand loyalty through immersive experiences

Exclusive: Nykaa Cosmetics snags Rasha Thadani as the face of Gen Z glam ahead of her Bollywood debut

Media

JioHotstar, the new streaming platform formed from the merger of JioCinema and Disney+ Hotstar, offering a vast content library, live sports, and subscription options for Indian audiences.

JioHotstar, Nielsen tie up for digital measurement of IPL

On the spot with CARS24’s Gajendra Jangi Premium Story

Charriol’s Coralie Charriol and Titan’s Suparna Mitra on India’s luxury watch market and expansion plans Premium Story

Gaming

The sector may add 5 Decacorns - company valued over $10 billion and 10 Unicorns - company valued over $1 billion.

WinZO has aspirations to go public

S8UL partners with KRAFTON for official launch of Bullet Echo India

Games24x7 Foundation includes cricketing experiences for children to its ‘Wheels of Change’ project

Digital Marketing

Social Neeti wins digital mandate for bakery chain Honey & Dough

Butterfly Learning raised $1.5 million in seed fund

Martech

A snippet from the report. (Image credits: The TradeDesk)

BrandWagon Exclusive: 80% of Indians increase time on Open Internet, The Trade Desk report reveals

90% of Indian CX leaders say generative AI will make every digital interaction effective, Zendesk report

Gupshup’s Vartika Verma on the company’s transition to a Conversation Cloud Platform Premium Story

After hours with Roshini Sanah Jaiswal, founder, CEO, Justhuman

A typical workday in my life is packed with meetings where we brainstorm strategies to help our brand grow further.

By Banasree Purkayastha

August 24, 2024 10:27 IST

How gaming companies can leverage technology for social good

Online skill gaming is another industry that holds promise for promoting social good.

August 24, 2024 09:30 IST

Game of the Week : Battle Stars:4v4 TDM & BR

the game has 4.5 star ratings based on over 81 thousand reviews at the time of filing this report.

By Santanu Karmakar

August 23, 2024 18:35 IST

The gaming Industry’s impact on smartphone evolution: How two giants are evolving together

In Indian context also, the role of smartphones has been instrumental for the rise of gaming. According to a recent…

By Santanu Karmakar

August 23, 2024 17:12 IST

The economics of influence: How social media influencers became pivotal players in modern advertising

recently Fire-Bolt, an Indian smartwatch brand released an advertisement where MS Dhoni and MC Stan were featured

By Santanu Karmakar

August 23, 2024 15:30 IST

9th edition of the IndIAA Awards witnesses over 15 agencies bag awards

More than 15 agencies, spread across 19 different segments and categories were rewarded for their ideas, concepts and content during…

By BrandWagon Online

August 23, 2024 13:56 IST

From $2 billion to $70 billion: The surge of social commerce

Social commerce is set to surpass $1 trillion by 2028, growing at a 13.7% CAGR from 2023 to 2028. In…

By Gopika Nair

August 23, 2024 13:09 IST

Ecom Express rebrands for a fresh take on speed and service

The updated logo features a forward-moving arrow within a square and incorporates the letter ‘E’ to signify Expression, Innovation, and…

By BrandWagon Online

August 23, 2024 12:22 IST

The report highlights that 73% of Indian respondents value a gap year for its potential to aid personal and professional development

46% of Gen Z face financial barriers and 80% struggle with gender disparity, reveals iQOO’s ‘The Quest’ film and report

Despite financial challenges, over 90% of Indian respondents remain optimistic about achieving their dreams.

By Shailja Tiwari

August 23, 2024 10:50 IST

Perplexity AI can be a useful tool for efficient information retrieval and conversational AI.

Perplexity AI to launch ads on search platform by fourth quarter

Since ChatGPT first launched in November 2022, major search engines have been trying to integrate AI into web search

By Reuters

August 23, 2024 09:24 IST

We want to be a one-stop shop, and that is helping us to not only compete in the market effectively but to march ahead.

Interview: Rajesh Magow, co-founder & group CEO, MakeMyTrip

By Geetika Srivastava

August 23, 2024 08:23 IST

Is India ready to make AAA games or it still remains a dream? Premium Story

Companies like WinZO, and MPL among others have expanded their business in global markets

By Santanu Karmakar

Updated: August 26, 2024 10:34 IST

Some of the products from the new line. (Image Credit: Bagzone)

Bagzone Lifestyles announces the launch of Lavie Signature

From what is understood, Lavie Signature products will be available on Myntra and will soon be launched on other e-commerce…

By BrandWagon Online

August 22, 2024 17:53 IST

6% drop in GEC ad volumes on TV, toilet soaps tops category list during H1,2024, reveals TAM report

The top 10 categories together added more than 40% share of GEC ad volumes in H1, 2024.

By BrandWagon Online

August 22, 2024 17:23 IST

45% of Indian organisations have Gen Ai solutions in place and are assessing their effectiveness, while 27% have pilots underway. (Image Credits: Adobe)

73% of Indian brands developing AI guidelines, with 82% seeing clear benefits in AI-driven content creation, reveals Adobe study

“The leaders in this space are reaping the rewards with stronger consumer loyalty, more efficient conversions, and enhanced trust,” Anindita…

By Gopika Nair

August 22, 2024 16:18 IST

Code and cash: Inside the financial success of modern game development

The video game industry generated an estimated revenue of $184 billion in 2023 globally.

By BrandWagon Online

August 22, 2024 15:47 IST

“With our combined expertise and creative vision, these adaptations will achieve the same level of success and appreciation across South Asia,” Bhasin said. (Image Credits: Sony Pictures)

Banijay Asia to produce Indian adaptations of popular Sony Pictures television series

The series that will be remade includes Drop Dead Diva, La Prepago, Men At Work, Mob Doctor and Rosario Tijeras.

By BrandWagon Online

August 22, 2024 15:08 IST

Over 49% of respondents want a comprehensive self-serve platform that provide human-like conversations to customers, reveals Kapture CX survey

According to the survey findings, more than 26% of respondents emphasised the importance of having a self-serve platform that can…

By BrandWagon Online

August 22, 2024 13:29 IST

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