Page 128 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The record sales coincided with a statewide outpouring of emotion as RCB finally lifted the IPL trophy after 18 seasons.

Karanataka celebrated RCB win with liquor worth Rs 157.94 cr, a record for one day

“For fast fashion, the business model demands volume and mass consumption,” said Agustín Reyna, BEUC’s Director General. “These dark patterns are engineered to trigger precisely that.”

Shein could face fines after EU complaint over dark patterns

Off the field, it’s a win-win game for both IPL finalists

Dior taps Jonathan Anderson for revival

Why Lifebuoy needs SRK as its new face Premium Story

BrandWagon Chai pe Charcha with Culture Circle’s Devansh Jain Nawal Premium Story

Meet Bela Bajaria, Netflix’s CCO and one of global entertainment’s most powerful women

The ‘Quick’ evolution of e-commerce in India

Kay Beauty’s ‘Kreate’ program helps aspiring makeup artists kickstart their careers

BrandWagon Chai pe Charcha with Sereko’s Malvika Jain Premium Story

Shah Rukh Khan, Ajay Devgn, Tiger Shroff in trouble over ‘Misleading’ Vimal ad – Jaipur Court issues notice!

Diamonds, decks and data: Why Solitario partnered with Deltin

Coffee, here? Tata Coffee Grand’s new campaign says ‘It’s Too Cool to Have It Solo’

Biryani Blues raises $5 million to fuel expansion, eyes 100 new outlets

Amul’s protein push: But can a dairy-centric image become a hurdle in its disruption?

‘AI is rewriting the rules of adtech, demanding outcome ownership’ InMobi’s Abhay Singhal Premium Story

Advertising

This year’s theme, ‘Ignite ______’, aims to spark critical industry conversations across creativity, brands, and consumer engagement.

Goafest 2025 dates announced: Festival returns to Goa with ‘Village’ concept and ABBY Awards

YesMadam’s tone-deaf campaign: How trivialising mental health became a PR nightmare

Verdict is clear: Mega merger unlikely to threaten WPP’s stupendous lead in India

Marketing

YesMadam rolls out 0% commission model for select gig workers

Third Wave Coffee to push sales via packaged products Premium Story

Honda’s new ‘H’ logo for EVs: A spark of innovation or just a fancy toilet seat?

Media

The deal, finalised within a month, is structured as an all-asset sale, meaning WLDD has acquired ScoopWhoop’s intellectual property but not its liabilities.

ScoopWhoop sold for Rs 20 crore as Good Glamm Group restructures operations

AI startup Perplexity adds The Independent, LA Times to its publishers’ programme

The dark side of scarcity marketing

Gaming

Rohan Sultane, reportedly one of the platform’s consistent and successful traders, has been appointed as the first individual to take on this new role

SportsBaazi introduces new ‘Pro Trader and Coach’ role

As e-sports continues to grow in users and business, is streaming a crucial aspect of the sport? Premium Story

Chai pe Charcha with BrandWagon Premium Story

Digital Marketing

TrafficGuard PMax solution gives marketers tools for identifying and mitigating invalid traffic (IVT) within Performance Max campaigns

TrafficGuard launches Pmax Solution to increase visibility and block ad fraud in Google Performance Max campaigns

Truecaller partners with brand and creative agency The Womb

Martech

Risk management is another important area where AI is reportedly making a significant impact. (Image Credits: Freepik)

BrandWagon Exclusive: How AI is transforming fraud detection, risk management and customer service in fintech

Blogger’s Park: Put the user at the centre

Indians surpass global average, spend over 4 hours on smartphones daily, reveals InMobi study

From what is understood, emerging technologies like AI and machine learning are transforming B2B marketing practices. (Image Credits: Freepik)

Marketing technology: Top trends shaping B2B marketing in 2024!

The significant role of mobile-first strategies and content marketing in regional languages should not be overlooked given the array of…

By Gopika Nair

September 3, 2024 14:00 IST

Reportedly, Helios operates over 240 stores across 95 cities and plans to introduce 10 new international watch brands this year

Helios to open 50 new stores and launch French watchmaker Herbelin in India with Rs 100 crore investment

Helios will introduce Herbelin, a French watchmaker known for its French craftsmanship and Swiss precision, to the Indian market.

By BrandWagon Online

September 3, 2024 13:18 IST

A snippet of the report. (Image Credits: IPG Mediabrands)

75% of Indian online shoppers are aged 18-44, reveals report

The report was conducted with 7000 consumers across India, focusing on 18 key categories.

By BrandWagon Online

September 3, 2024 12:15 IST

Emami to double digital-first portfolio companies in next 2-3 years

Emami aims to take number to 10 from five now; targets for Rs 500 cr topline for male grooming brand…

By Viveat Susan Pinto

September 3, 2024 09:09 IST

Schneider Electric aims for faster growth than the market Premium Story

The company is investing in R&D and manufacturing in the country.

By Raghavendra Kamath

September 3, 2024 08:49 IST

United Breweries rides on premiumisation; targets 25% sales from premium beers Premium Story

The Bengaluru-based company, which is part of the global beer giant Heineken, holds a 50% share by volume in the…

By Narayanan V

September 3, 2024 08:17 IST

BIBA’s Siddharth Bindra on the company’s new product range besides plans for global expansion Premium Story

BIBA’s revenue from operation rose 38.9% to Rs 874.84 crore in FY23 from Rs 629.24 crore in FY22

By Shailja Tiwari

September 3, 2024 08:00 IST

In September 2021, Chandra wrote to the then SEBI Chairman, Ajay Tyagi, expressing concerns that Buch was influencing SEBI officials during his legal battle with Invesco

Subhash Chandra accuses SEBI chairperson Madhabi Puri Buch of bias and corruption

Chandra’s claims come amid new allegations by the Congress party, which has accused Buch of drawing a salary from ICICI…

By Shailja Tiwari

September 2, 2024 19:26 IST

How regulatory limitations have led to the growth of offshore betting companies

Not to mention, these offshore betting platforms are not registered in India and hence do not pay any taxes to…

By Santanu Karmakar

September 2, 2024 18:00 IST

The #Sextember campaign will include a range of activities throughout the month, focusing on breaking down barriers and encouraging open discussion about men’s health

Bold Care launches #Sextember: A month-long push for men’s sexual wellness

Since its launch in July 2020, Bold Care has been offering solutions for men’s health issues such as Premature Ejaculation…

By BrandWagon Online

Updated: September 2, 2024 18:07 IST

Sony Sports Network to broadcast Hero Asian Champions Trophy 2024 live

Fans can enjoy the broadcast live on the Sony Sports Network and Sony Liv.

By BrandWagon Online

September 2, 2024 16:30 IST

Understanding and addressing these issues is key to maintaining effective communication and optimising email campaigns. (Image Credits: Freepik)

How to tackle common technical issues affecting email deliverability

One of the most common technical problems affecting email deliverability is IP blacklisting.

By Gopika Nair

September 2, 2024 15:41 IST

How sports content drives OTT growth and faces retention challenges

Back at home, at one time, Disney+Hotstar gathered a large number of users thanks to the media rights of the…

By Santanu Karmakar

September 2, 2024 13:30 IST

Marketing alcoholic beverages in India has always required creativity due to strict advertising laws.

Adapting to complexity! India’s alcohol industry faces regulatory hurdles and consumer demands

In India, the alcoholic drinks market is expected to generate $47.1 billion in revenue at home (e.g., supermarkets) and $5.6…

By Shailja Tiwari

September 2, 2024 12:30 IST

Nutrabay raises $5 million in Series A funding

From what is understood, Dexter Capital Advisors acted as the exclusive financial advisor for the transaction to the company.

By BrandWagon Online

September 2, 2024 11:55 IST

Jewellery showdown: How new entrants are challenging Titan’s reign Premium Story

There is a steady stream of visitors looking for jewellery for Ganesh Chathurthi and Onam, which will be celebrated this…

By Viveat Susan Pinto

September 2, 2024 10:02 IST

FM players seek a 70% cut in reserve price Premium Story

Further, audience behaviour has changed from listening music on FM channels to online content via several apps.

By Jatin Grover

September 2, 2024 09:38 IST

After hours with Tarun Joshi Premium Story

Tarun Joshi is the founder & CEO, Join Ventures & IGP.com

By Alokananda Chakraborty

September 2, 2024 09:14 IST

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