
In A/B testing, a company might test different headlines, images, or calls to action (CTAs) to see which variation drives…
The collaboration is designed to highlight a straightforward skincare routine aimed at achieving a natural glow for the festive season.
According to the company, the account will be managed by Team Pumpkin based in Mumbai
In the wake of discussions about gaming regulations and classifications, a question arose, whether the traditional Indian game be classified…
Those advertising tools contributed to the more than 75% of Google’s $307.4 billion in revenue last year that came from…
It is widely believed that if the final decision by the apex court doesn’t remove the retrospective effect, pending payments…
Cable TV operators say that by using broadcasters’ TV channels, Prasar Bharati is leading to a violation of the downlinking…
“Sometimes McDonald’s gets falsely accused of not serving the best products”
The industry will be watching closely to see how Meta’s strategy unfolds and whether other platforms will follow suit. For…
While third-party cookies still offer advantages, will it be able to save space in the evolving data-conscious world? Or will…
The campaigns, which will be featured across digital, print, and broadcast media, aim to highlight Geetanjali Homestate’s diverse portfolio of…
Hindi movies reported the highest share of ad volumes in January-June 2024 of 41%.
It is mentioned in the report that compared to the previous edition, the WPL ecosystem’s value has increased from Rs…
According to the company, this investment will enable them to scale 100+ brands, set up a large-format dark store, and…
Reportedly, the study explores whether marketing within certain gaming environments could be a strategic avenue for influencing voter behaviour and…
According to the company, Pandey and Gill are set to be the face of the brand’s existing and upcoming marketing…
The latest round brought in $160K (Rs 1.35 crore), led by Andrew Johnston, Co-founder and CEO of LetsShare, a Sweden-based…
The company will also revamp its market strategy by launching new ad placements powered by machine learning and automation.