Page 127 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Despite its global ambitions, Myntra remains deeply committed to India.

Myntra eyes global growth, Keeps India at the core: CEO Nandita Sinha

At the core of the confusion is the legal distinction between 'games of skill' and 'games of chance'. While the Supreme Court has upheld that games with a predominant element of skill can operate legally, enforcement varies significantly across Indian states.

License to play: Conflicting laws are putting RMG advertising in a grey zone

"Apple has, unsurprisingly, taken over our lives, it’s seamless, functional, and hard to live without. I also have a soft spot for Indian brands that are making their mark," Dharani added.

After hours with Prachi Dharani, Co-founder & CEO, PayGlocal Premium Story

There are other knotty issues such as managing conflicting accounts that will crop up inevitably. For instance, OMG manages all media responsibilities for Tata Motors’ passenger vehicle division, including digital, TV, print, OOH, and creative duties.

Omnicom, IPG get ready to tango

Bollywood vs. Cricket! Aamir Khan, Ranbir Kapoor face off with IPL stars in Dream11’s new campaign

‘No structured creative evaluation tool exists—until now,’ says Aptech’s Sandip Weling on Creval

Falguni Nayar adds Nykaa Essentials to expand personal care business

On the spot: Campaign showed small cars can have a big impact Premium Story

Blogger’s park: Indian car buyers are redefining premium mobility Premium Story

Streaming smackdown: Will WWE help Netflix widen base? Premium Story

CTV disrupts media consumption and advertising in India

Angad Bhatia steps in as CEO of Firstpost and Creator18

OTTplay Premium uses AI to improve content discovery and viewer engagement

No more free rides: Zomato Gold and Swiggy One users hit by new delivery charges

Strip of Relief: How Avnish Chhabria turned a university project into a Rs 150 cr wellness business

The race for the last mile: Hyperlocal delivery players are moving in quickly to fill the space vacated by Genie Premium Story

Advertising

By turning an everyday convenience into an unexpected problem, OML’s campaign not only entertained but also reinforced the vivo T4x’s performance credentials.

Sorry, Not Sorry: OML and Flipkart apologise for making life too easy with vivo T4x

On the spot with Ashit Kukian, CEO, Radio City Premium Story

FCB Kinnect leverages data-driven creativity to achieve 38% growth in 2024 Premium Story

Marketing

How Khadi led Vivek Sahni to Kama Ayurveda—and a Rs 1800 oil

Shark Tank India S4: Meet Aquapeya’s Tushar Mundada, a founder who believes ‘consumer is not the king’

Dirtcube Interactive launches ‘Specter’ to support game developers with backend solutions

Media

The short-form revolution: How Indian brands are dominating Reels and Shorts

Glance launches ‘I Glance, I Know’ campaign with Paralympian Navdeep Singh

Gaming

Nintendo Switch 2, Nintendo, mario kart, switch 2, Nintendo Switch 2 preorder, Nintendo Switch 2 online, Nintendo Switch 2 sale, buy Nintendo Switch 2. Nintendo Switch 2 price, trump tariffs, us tariffs, Nintendo Switch 2, tech news, technology,

Nintendo starts pre-bookings for Switch 2 – Specs, price, how to order and more

Nazara posts 4.3% increase in revenue from operations to RS 1138.3 crore while net profit grew by 21.8% to Rs 74.8 crore

Game of the Week: Ludo King

Digital Marketing

Gupta was impressed by Noise's SunoDilKaShor campaign

BrandWagon AdTalk with SuperBottoms’ Dheeraj Gupta Premium Story

From ad banner to add to cart, how brands are leveraging digital marketing

86% of adults message a business at least once a week: Survey

Martech

For instance, IKEA’s AR app, IKEA Place, enables users to place virtual furniture in their homes to see how it fits before making a purchase. (Image Credits: Ideogram)

Beyond the screens: How augmented reality is shaping advertising industry Premium Story

Kapture CX introduces industry-specific LLMs for customer interactions

WhatsApp vs SMS! How both have created a space for itself in the marketing game Premium Story

One of the key benefits of A/B testing is its ability to increase conversion rates

BrandWagon Explainer: What is A/B testing and how it works

In A/B testing, a company might test different headlines, images, or calls to action (CTAs) to see which variation drives…

By Shailja Tiwari

September 5, 2024 17:42 IST

In the promotional video, Penty outlines her skincare regimen featuring The Body Shop’s Vitamin C products.

The Body Shop collaborates with Diana Penty for its Vitamin C range

The collaboration is designed to highlight a straightforward skincare routine aimed at achieving a natural glow for the festive season.

By BrandWagon Online

September 5, 2024 15:00 IST

Team Pumpkin has bagged the social media mandate for Kotak Securities Limited. (Image Credits: Team Pumpkin)

Team Pumpkin secures social media mandate for Kotak Securities

According to the company, the account will be managed by Team Pumpkin based in Mumbai

By BrandWagon Online

September 5, 2024 13:48 IST

From Pachisi to Play Store: Is Ludo a game of skill or luck?

In the wake of discussions about gaming regulations and classifications, a question arose, whether the traditional Indian game be classified…

By Santanu Karmakar

September 5, 2024 13:13 IST

Google introduces Confidential Matching, a privacy-first tool that enhances targeted advertising while safeguarding user data through advanced cryptography.

US antitrust trial targets Google’s digital ad business

Those advertising tools contributed to the more than 75% of Google’s $307.4 billion in revenue last year that came from…

By Reuters

September 5, 2024 10:31 IST

Investment drought hits online gaming: Casual gaming emerges as a bright spot

It is widely believed that if the final decision by the apex court doesn’t remove the retrospective effect, pending payments…

By Santanu Karmakar

September 5, 2024 10:00 IST

Cable TV firms seek restriction on Prasar Bharti hosting private channels on OTT

Cable TV operators say that by using broadcasters’ TV channels, Prasar Bharati is leading to a violation of the downlinking…

By Jatin Grover

September 5, 2024 09:07 IST

McDonald’s Saurabh Kalra on the company’s health trip Premium Story

“Sometimes McDonald’s gets falsely accused of not serving the best products”

By Pallabi Dey Purkayastha

September 5, 2024 08:17 IST

Last month, Meta updated its WhatsApp Business policy, allowing companies in the real-money gaming segment to send promotional messages to users in India through the platform. (Image Credits: Ideogram)

Meta’s global gamble: How allowing alcohol and gambling ads might be a slippery slope Premium Story

The industry will be watching closely to see how Meta’s strategy unfolds and whether other platforms will follow suit. For…

By Gopika Nair

September 5, 2024 08:00 IST

First-party cookies have gained traction as privacy regulations and consumer expectations push brands to prioritise user data that is willingly shared. (Image Credits: Freepik)

Limitations to first-party cookies, is third-party cookies a good idea?

While third-party cookies still offer advantages, will it be able to save space in the evolving data-conscious world? Or will…

By Gopika Nair

September 4, 2024 18:45 IST

Geetanjali Homestate appoints Manushi Chhillar as brand ambassador to boost real estate campaigns

The campaigns, which will be featured across digital, print, and broadcast media, aim to highlight Geetanjali Homestate’s diverse portfolio of…

By BrandWagon Online

September 4, 2024 17:29 IST

Ad volumes in movie genre decreased by 4% in H1, 2024 compared to the same period of previous year, reveals TAM report

Hindi movies reported the highest share of ad volumes in January-June 2024 of 41%.

By BrandWagon Online

September 4, 2024 16:52 IST

KKR vs SRH Live Score, IPL 2024 Final, KKR vs SRH Live Score Update, Kolkata Knight Riders va Sunrisers Hyderabad IPL 2024 Final, KKR vs SRH Live Scorecard, Kolkata Knight Riders vs Sunrisers Hyderabad, KKR vs SRH

IPL ecosystem value drops from Rs 92,500 crore to Rs 82,700 crore compared to previous edition, reveals D&P Advisory report

It is mentioned in the report that compared to the previous edition, the WPL ecosystem’s value has increased from Rs…

By BrandWagon Online

September 4, 2024 13:29 IST

The Indian apparel market is expected to reach $105.50 billion by 2024. (Image Credits: Slikk)

Slikk raises $300,000 to expand quick fashion delivery

According to the company, this investment will enable them to scale 100+ brands, set up a large-format dark store, and…

By BrandWagon Online

September 4, 2024 13:00 IST

Donald Trump claims Kamala Harris will 'destroy our country' in conversation with Elon Musk

Marketing within the gaming environment could be decisive in Trump vs Harris battle, reveals study

Reportedly, the study explores whether marketing within certain gaming environments could be a strategic avenue for influencing voter behaviour and…

By BrandWagon Online

September 4, 2024 12:30 IST

Ananya Pandey and Shubhman Gill in a campaign. (Image Credits: Beats)

Beats India welcomes Ananya Pandey and Shubman Gill as brand ambassadors

According to the company, Pandey and Gill are set to be the face of the brand’s existing and upcoming marketing…

By BrandWagon Online

September 4, 2024 12:00 IST

Spolto has partnered with over 1,200 coaches and academies across 12 sports in Maharashtra, offering access to various sports including tennis, swimming, badminton, and gymnastics

Spolto closes $1 million funding round to grow digital sports presence in India

The latest round brought in $160K (Rs 1.35 crore), led by Andrew Johnston, Co-founder and CEO of LetsShare, a Sweden-based…

By BrandWagon Online

September 4, 2024 11:24 IST

Snap's stock has fallen around 48% so far this year.

Snap to focus on growing ads business, augmented reality amid poor stock performance

The company will also revamp its market strategy by launching new ad placements powered by machine learning and automation.

By Reuters

September 4, 2024 10:46 IST

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