Page 127 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

In a country as diverse as India, campaigns that aren't tested for cultural and linguistic nuances risk misalignment and missed impact across regions.

The collateral damage of carpet bombing

Meesho brings top beauty brands to smaller cities as IPO nears

Deep discounts and delivery speed are hurting Kirana stores: Kearney report

MakeMyTrip, EaseMyTrip, Club Mahindra, Agoda, Air India, and Thomas Cook together made up over 33% of digital ad spending.

India spent 28% more on travel ads in 2024, with 62% going to YouTube and Instagram

goSTOPS raises Rs 35 Crore in Series A Funding to expand hostel network

The big idea: How a personal problem led to a solution for many Premium Story

Emcure enters daily supplements market, ropes in Vidya Balan as brand ambassador

Belgaum-based startup aims to prevent another Nirbhaya, one wearable at a time

Riding on nostalgia: Luna has revived an old tagline to connect with the new rider Premium Story

After hours with Sooraj Balakrishnan, Associate Director & Head of Marketing, Acer India Premium Story

Wacoal India opens new store in Mumbai’s Borivali as part of expansion drive

Tata 1mg bets on AI and Bharat to stay ahead

Zepto enters consumer analytics with launch of Zepto Atom

Deepika and Ranveer turn grocery runs into primetime drama in JioMart’s new campaign

Advertising

By turning an everyday convenience into an unexpected problem, OML’s campaign not only entertained but also reinforced the vivo T4x’s performance credentials.

Sorry, Not Sorry: OML and Flipkart apologise for making life too easy with vivo T4x

On the spot with Ashit Kukian, CEO, Radio City Premium Story

FCB Kinnect leverages data-driven creativity to achieve 38% growth in 2024 Premium Story

Marketing

How Khadi led Vivek Sahni to Kama Ayurveda—and a Rs 1800 oil

Shark Tank India S4: Meet Aquapeya’s Tushar Mundada, a founder who believes ‘consumer is not the king’

Dirtcube Interactive launches ‘Specter’ to support game developers with backend solutions

Media

The short-form revolution: How Indian brands are dominating Reels and Shorts

Glance launches ‘I Glance, I Know’ campaign with Paralympian Navdeep Singh

Gaming

Nintendo Switch 2, Nintendo, mario kart, switch 2, Nintendo Switch 2 preorder, Nintendo Switch 2 online, Nintendo Switch 2 sale, buy Nintendo Switch 2. Nintendo Switch 2 price, trump tariffs, us tariffs, Nintendo Switch 2, tech news, technology,

Nintendo starts pre-bookings for Switch 2 – Specs, price, how to order and more

Nazara posts 4.3% increase in revenue from operations to RS 1138.3 crore while net profit grew by 21.8% to Rs 74.8 crore

Game of the Week: Ludo King

Digital Marketing

Gupta was impressed by Noise's SunoDilKaShor campaign

BrandWagon AdTalk with SuperBottoms’ Dheeraj Gupta Premium Story

From ad banner to add to cart, how brands are leveraging digital marketing

86% of adults message a business at least once a week: Survey

Martech

For instance, IKEA’s AR app, IKEA Place, enables users to place virtual furniture in their homes to see how it fits before making a purchase. (Image Credits: Ideogram)

Beyond the screens: How augmented reality is shaping advertising industry Premium Story

Kapture CX introduces industry-specific LLMs for customer interactions

WhatsApp vs SMS! How both have created a space for itself in the marketing game Premium Story

Geetanjali Homestate appoints Manushi Chhillar as brand ambassador to boost real estate campaigns

The campaigns, which will be featured across digital, print, and broadcast media, aim to highlight Geetanjali Homestate’s diverse portfolio of…

By BrandWagon Online

September 4, 2024 17:29 IST

Ad volumes in movie genre decreased by 4% in H1, 2024 compared to the same period of previous year, reveals TAM report

Hindi movies reported the highest share of ad volumes in January-June 2024 of 41%.

By BrandWagon Online

September 4, 2024 16:52 IST

KKR vs SRH Live Score, IPL 2024 Final, KKR vs SRH Live Score Update, Kolkata Knight Riders va Sunrisers Hyderabad IPL 2024 Final, KKR vs SRH Live Scorecard, Kolkata Knight Riders vs Sunrisers Hyderabad, KKR vs SRH

IPL ecosystem value drops from Rs 92,500 crore to Rs 82,700 crore compared to previous edition, reveals D&P Advisory report

It is mentioned in the report that compared to the previous edition, the WPL ecosystem’s value has increased from Rs…

By BrandWagon Online

September 4, 2024 13:29 IST

The Indian apparel market is expected to reach $105.50 billion by 2024. (Image Credits: Slikk)

Slikk raises $300,000 to expand quick fashion delivery

According to the company, this investment will enable them to scale 100+ brands, set up a large-format dark store, and…

By BrandWagon Online

September 4, 2024 13:00 IST

Donald Trump claims Kamala Harris will 'destroy our country' in conversation with Elon Musk

Marketing within the gaming environment could be decisive in Trump vs Harris battle, reveals study

Reportedly, the study explores whether marketing within certain gaming environments could be a strategic avenue for influencing voter behaviour and…

By BrandWagon Online

September 4, 2024 12:30 IST

Ananya Pandey and Shubhman Gill in a campaign. (Image Credits: Beats)

Beats India welcomes Ananya Pandey and Shubman Gill as brand ambassadors

According to the company, Pandey and Gill are set to be the face of the brand’s existing and upcoming marketing…

By BrandWagon Online

September 4, 2024 12:00 IST

Spolto has partnered with over 1,200 coaches and academies across 12 sports in Maharashtra, offering access to various sports including tennis, swimming, badminton, and gymnastics

Spolto closes $1 million funding round to grow digital sports presence in India

The latest round brought in $160K (Rs 1.35 crore), led by Andrew Johnston, Co-founder and CEO of LetsShare, a Sweden-based…

By BrandWagon Online

September 4, 2024 11:24 IST

Snap's stock has fallen around 48% so far this year.

Snap to focus on growing ads business, augmented reality amid poor stock performance

The company will also revamp its market strategy by launching new ad placements powered by machine learning and automation.

By Reuters

September 4, 2024 10:46 IST

Unease among Coke bottlers over monetisation plan Premium Story

Some franchise bottlers keen to participate in pre-IPO round, sources say

By Viveat Susan Pinto

September 4, 2024 10:13 IST

Wynk closure indicates telecom operators to shun content business Premium Story

Ten years ago, Airtel was the first to start a standalone app with Wynk, which could be dowloaded by even…

By Jatin Grover

September 4, 2024 09:26 IST

On the spot: BMW’s ‘The Dee Movie’ campaign Premium Story

By introducing Dee, a talking car that embodies BMW’s vision for the future, the brand cleverly addresses consumer apprehension about…

By Alokananda Chakraborty

September 4, 2024 09:00 IST

Blogger’s Park : How to turn events into moment marketing opportunities Premium Story

The most exciting feature-embedded strategy is to leverage the real-time connect. The immediacy of social media has transformed how brands…

September 4, 2024 08:44 IST

Mobikwik’s Upasana Taku on the company turning profitable Premium Story

In this interview, Co-Founder & CFO Upasana Taku speaks to Toshiro Agarwal about some of the top trends in the…

By Toshiro Agarwal

September 4, 2024 08:25 IST

Nitin Gupta, founder and MD, Asymmetrique talks to BrandWagon Online. (Image Credits: Asymmetrique)

Asymmetrique’s Nitin Gupta on AI’s transformative impact on creativity and marketing

“We’re still in the early stages with AI, so while we’re seeing some impressive experiments and flashes of brilliance, it’s…

By Gopika Nair

September 3, 2024 17:52 IST

JBL launches ‘Engineered for Emotion’ campaign ahead of festive season

This campaign claims to underscore JBL’s commitment to craft products that do more than deliver superlative sound.

By BrandWagon Online

September 3, 2024 17:00 IST

SOCIAL plans to expand to 100 outlets, emphasises hyper-local strategy and digital engagement

Data-driven marketing is a core aspect of SOCIAL’s strategy

By Shailja Tiwari

Updated: September 3, 2024 16:42 IST

The rise of regional streaming platforms: Catering to the diversity of India

Regional OTT content volumes exceeded Hindi language content in 2023 for the first time, as per the recent FICCI-EY report.

By Santanu Karmakar

September 3, 2024 15:29 IST

L’Oréal Paris announces Alia Bhatt as its global brand ambassador

From what is understood, the actress will star in the French beauty brand’s campaigns starting from September 2024.

By BrandWagon Online

September 3, 2024 15:11 IST

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