Page 126 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Despite its global ambitions, Myntra remains deeply committed to India.

Myntra eyes global growth, Keeps India at the core: CEO Nandita Sinha

At the core of the confusion is the legal distinction between 'games of skill' and 'games of chance'. While the Supreme Court has upheld that games with a predominant element of skill can operate legally, enforcement varies significantly across Indian states.

License to play: Conflicting laws are putting RMG advertising in a grey zone

"Apple has, unsurprisingly, taken over our lives, it’s seamless, functional, and hard to live without. I also have a soft spot for Indian brands that are making their mark," Dharani added.

After hours with Prachi Dharani, Co-founder & CEO, PayGlocal Premium Story

There are other knotty issues such as managing conflicting accounts that will crop up inevitably. For instance, OMG manages all media responsibilities for Tata Motors’ passenger vehicle division, including digital, TV, print, OOH, and creative duties.

Omnicom, IPG get ready to tango

Holi hai… but consent bhi zaroori hai! Rhea Chakraborty, Tinder drive the message

Cadbury Dairy Milk’s new ad on language divide wins the internet—Here’s why

Flipkart co-founder Binny Bansal unveils Opptra, a global expansion platform for consumer brands

Holi goes virtual: Samsung and Snapchat’s AR lens adds a splash of fun

Bollywood vs. Cricket! Aamir Khan, Ranbir Kapoor face off with IPL stars in Dream11’s new campaign

‘No structured creative evaluation tool exists—until now,’ says Aptech’s Sandip Weling on Creval

Falguni Nayar adds Nykaa Essentials to expand personal care business

On the spot: Campaign showed small cars can have a big impact Premium Story

Shah Rukh Khan and Muthoot FinCorp team up to make gold loans effortless with new campaign

OTTplay Premium uses AI to improve content discovery and viewer engagement

No more free rides: Zomato Gold and Swiggy One users hit by new delivery charges

Strip of Relief: How Avnish Chhabria turned a university project into a Rs 150 cr wellness business

Advertising

On the spot with Shashwat Vatsa, AVP, Brand Olyv Premium Story

Omnicom-IPG Merger: What do they stand to gain or lose? Premium Story

Riding the premium wave! Yamaha’s ‘Call of the Blue’ gears up to redefine aspirations on two wheels Premium Story

Marketing

Why Reliance is charging customers to try products—and why it’s smarter than it sounds

72% of new auto buyers discover brands on Meta apps, reveals Meta-FADA report

Why should cement, flour be halal-certified? SG Tushar Mehta raises concern in Supreme Court

Media

telegram, telegram issues, telegram app, tech

Why isn’t Telegram taking online safety seriously? Australia slaps nearly $1 million fine

BrandWagon Chai pe Charcha with Snitch’s Siddarth Dungarwal Premium Story

How AI is transforming e-commerce with smarter delivery and marketing cost solutions

Gaming

Where to play? Digital public safety and the escalating threat of offshore illicit online gambling websites

The missing puzzle piece: Building a holistic ecosystem in the Indian gaming industry

Harnessing the power of AI: transforming the online gaming experience

Digital Marketing

Optimising influencer partnerships: steps to select the right influencers for a campaign

Meta debuts $1,500 VR headset targeting working professionals

Importance of digital media and marketing for newbies

Martech

These interactions will be highly dynamic, as machine learning algorithms adapt with each interaction to increase accuracy and relevance. (Image Credits: Freepik)

BrandWagon Exclusive: Can AI transform customer support while overcoming its challenges?

IAS expands AI-driven brand safety and suitability measurement to Meta

AnyMind Group’s Otohiko Kozutsumi on the company’s entry in India besides establishing itself as a full-funnel service company Premium Story

"My favorite vacation spot is Darjeeling, often referred to as the Queen of the Hills,"Kasera said. (Image Credits: Doctube)

Chai pe Charcha with BrandWagon Premium Story

Saurav Kasera, co-founder and CEO, Clirnet and DocTube, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

September 7, 2024 16:30 IST

“We’ve handpicked the finest ingredients to create our Signature Collection of gourmet burgers that offer a remarkable gastronomical experience,” Ranjan said.

McDonald’s India unveils Signature Collection with AI-enhanced campaign

The Grand Cheese (veg) and Grand Chicken (non-veg) burgers in McDonald’s new Signature Collection are priced at Rs 225 and…

By BrandWagon Online

September 7, 2024 14:30 IST

Ice cream is part of HUL's food and refreshment segment, which contributed nearly 26% to FY24 topline at `15,292 crore. (Image Credits: Kwality Wall's)

HUL evaluates future of ice cream business amid global Unilever restructuring

The ice cream business in India includes brands such as Kwality Wall’s, Cornetto and Magnum.

By Viveat Susan Pinto

September 7, 2024 11:45 IST

Rather than solely focusing on credit card features, they tell the stories of small business owners and entrepreneurs. (Image Credits: Freepik)

The power of storytelling in marketing: Connecting with your audience

By positioning themselves as thought leaders and storytellers, Cisco has built a loyal fan base among their B2B audience. In…

By Guest

September 7, 2024 09:30 IST

Game of the Week: Clash of Clans

Clash of Clans is a combat strategy game where users can build their villages, train unique troops, and battle with…

By Santanu Karmakar

September 6, 2024 18:00 IST

Customer experience proves to have a stronghold as a 12% surge has been observed in discussions around users uninstalling apps due to poor user experience. (Image Credits: GIPSI)

India’s quick commerce sees 22% growth in active users amid festive surge, but faces drop in retention and rise in UX complaints; reveals report

The average monthly ‘sale’ search was 5.9 million in January-July of 2024 as compared to the 3.7 million in January-July…

By BrandWagon Online

September 6, 2024 13:09 IST

The collaboration reflects a growing trend in India’s quick commerce sector, with companies seeking to provide faster and more efficient access to a broad range of products.

Decathlon partners with Zepto: Gear up and get moving in no time!

The partnership will offer Decathlon’s sporting goods in 16 cities, including Mumbai, Bengaluru, Delhi-NCR, Chennai, and Hyderabad

By BrandWagon Online

September 6, 2024 12:25 IST

Nestlé’s 20.1% stake is worth $47 billion but doesn’t serve an obvious purpose for the Swiss group

Nestlé L’Oréal sale would add sugar to sour fix

Selling some of the stake could help Nestlé’s new CEO

By Reuters

September 6, 2024 11:11 IST

From script to stardom: How audio streaming platforms are changing the game for creators

Platforms like Spotify, Pocket FM, and Kuku FM among others not only allow these artists to create but also monetise…

By Santanu Karmakar

September 6, 2024 11:00 IST

Prana is the first-ever platform launched by the Public Relations Consultants Association of India (PRCAI), a trade organisation that represents India's public relations consultancy sector

Prana 2024 brings corporate and PR leaders together to shape India’s growth story

Platform launched to harness power of storytelling in nation building

By FE Bureau

September 6, 2024 10:20 IST

From jaggery to guava: Starbucks’ new Store in Delhi embraces Indian culture Premium Story

The store offers a unique range of beverages crafted with ingredients sourced from across India, such as jaggery, chili, shikanji,…

By Geetika Srivastava

September 6, 2024 09:02 IST

How can brands honour Paralympians authentically? Premium Story

This year, brands such as Indian Oil Corporation, Krafton India, Shrachi Group, Forza Medi India backed the para-athletes bound for…

By Toshiro Agarwal

September 6, 2024 08:37 IST

With these at the forefront, modern-day brands are transforming conventional approaches and reshaping how they optimise sales.

What is a marketing cloud?

A marketing cloud is a platform that integrates various marketing functions into one centralised system. It typically combines tools for…

By Gopika Nair

September 5, 2024 19:30 IST

From what is understood, the integration of AI into programmatic advertising is delivering tangible benefits across various industries. (Image Credits: Freepik)

AI’s role in enhancing programmatic advertising

The effectiveness of AI in programmatic advertising hinges on the tools and platforms used. Experts opine that companies are leveraging…

By Gopika Nair

September 5, 2024 18:30 IST

One of the key benefits of A/B testing is its ability to increase conversion rates

BrandWagon Explainer: What is A/B testing and how it works

In A/B testing, a company might test different headlines, images, or calls to action (CTAs) to see which variation drives…

By Shailja Tiwari

September 5, 2024 17:42 IST

In the promotional video, Penty outlines her skincare regimen featuring The Body Shop’s Vitamin C products.

The Body Shop collaborates with Diana Penty for its Vitamin C range

The collaboration is designed to highlight a straightforward skincare routine aimed at achieving a natural glow for the festive season.

By BrandWagon Online

September 5, 2024 15:00 IST

Team Pumpkin has bagged the social media mandate for Kotak Securities Limited. (Image Credits: Team Pumpkin)

Team Pumpkin secures social media mandate for Kotak Securities

According to the company, the account will be managed by Team Pumpkin based in Mumbai

By BrandWagon Online

September 5, 2024 13:48 IST

From Pachisi to Play Store: Is Ludo a game of skill or luck?

In the wake of discussions about gaming regulations and classifications, a question arose, whether the traditional Indian game be classified…

By Santanu Karmakar

September 5, 2024 13:13 IST

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