Page 117 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The second feature, "Conversation Summary Add-ons," allows advertisers to showcase curated, positively framed user comments directly beneath their ads.

Reddit enters the AI ad race with new campaign features

The Media Person of the Year award places Jassy among an influential group of previous honorees, including YouTube’s Salar Kamangar, Twitter co-founder Jack Dorsey, Google’s Eric Schmidt, Meta’s Mark Zuckerberg, and former Microsoft CEO Steve Ballmer.

Amazon CEO Andy Jassy named Cannes Lions 2025 Media Person of the Year

India bags nine Cannes Lions on day 1, Havas and FCB strike gold

Cannes Lions 2025 sees less than 1% growth, remains far below pre-pandemic high

WWE Superstars enter Clash of Clans ahead of WrestleMania 41

When you tell good stories, it leads to better stories: VML’s Senthil Kumar

PhysicsWallah eyes Drishti IAS acquisition ahead of IPO

After hours Premium Story

Can JioHotstar take on YouTube and Instagram? Premium Story

Rasna is mixing emotion with infra in its growth recipe Premium Story

BrandWagon Chai pe Charcha with Interia’s Umesh Kumar Premium Story

JioHotstar clocks record 1.3 billion views in IPL opening weekend

After hours with Ashish Singhal, co-founder, CoinSwitch & Lemonn Premium Story

Creative guns are busy fighting the adaptation challenge Premium Story

GlanceAI promises to do the heavy lifting for consumers but will marketers like it? Premium Story

Piracy, platforms, and the price of neglect

PAC Cosmetics expands reach from professionals to consumers

Advertising

Property, stocks, BSE, market, sensex, Budget, RBI, Reserve Bank of India

Performance marketers face diminishing returns on social media ad spend: Taboola report

Campaigns that cut through the noise Premium Story

2024’s big trends: Influencers go mainstream, agency consolidation, and radio’s tech transformation Premium Story

Marketing

How Spotify built a billion-dollar brand by crushing music piracy

Prosus, Accel exit Good Glamm board Premium Story

KRBL launches consumer-centric packaging for premium rice brand, plans expansion into spices Premium Story

Media

Meet Bela Bajaria, Netflix’s CCO and one of global entertainment’s most powerful women

MediBuddy launches #WinOverWinter campaign to address winter health challenges

Tata Play launches Tamil devotional platform, Deiveegam

Gaming

Fortnite is now offline on every iPhone worldwide as Apple blocks game, Epic Games says

BGMI partners with ‘Kalki: 2898 AD’ film, launches exclusive in-game events and trailer

Game of the Week- Carrom Pool:Disc Game

Digital Marketing

The team will work towards maximising product visibility and amplifying public awareness

Nissin Geki Korean Noodles assigns digital duties to Digital Refresh Networks

India leads the world in remarketing adoption: Report

36% of Indian marketers will spend more than 60% of their budgets on digital marketing: Report

Martech

From what is understood, the integration of AI into programmatic advertising is delivering tangible benefits across various industries. (Image Credits: Freepik)

AI’s role in enhancing programmatic advertising

Blogger’s Park

IAS expands solution for programmatic advertising

“Ampverse Pulse is not just an extension of our marketing solutions offering, but a next-generation agency which deeply understands youth culture given our gaming DNA,” Charlie Baillie, chief executive officer, Ampverse Group, said. (Image Credits: Ampverse Group)

Ampverse Group launches Ampverse Pulse to engage gaming communities across Southeast Asia, India, and MENA

According to the company, Ampverse Pulse is an expansion of the group’s marketing solutions unit and will offer brands and…

By BrandWagon Online

September 27, 2024 14:15 IST

The festive season, which typically spans from Onam to Bhaidooj, is shaping up to be a critical period for businesses aiming to capitalise on the anticipated consumption boom

Shop till you drop! E-commerce to generate Rs 1.2 trillion during festive season, as per Redseer report

India’s e-commerce sector is set for a festive surge, projected to reach up to Rs 1.2 trillion in gross merchandise…

By BrandWagon Online

September 27, 2024 13:15 IST

From what is understood, the campaign aims to offer a fresh take on ayurveda beyond its traditional legacy. (Image Credits: YouTube)

Nat Habit launches ‘Breathe Life into Your Beauty’ campaign

According to the company, the campaign will raise awareness and is expected to accelerate the company’s next milestone of Rs…

By BrandWagon Online

September 27, 2024 12:15 IST

How influencers are at the heart of Amazon’s Great Indian‬ festival

In a conversation with BrandWagon Online, Zahid Khan, director of shopping initiatives for India and Emerging Markets, Amazon, talks about…

By Shailja Tiwari

September 27, 2024 11:08 IST

EaseMyTrip, acquisition, Pflege Home Healthcare, Rollins International, medical tourism, healthcare industry

Medical tourism foray will drive non-air business: EaseMyTrip Premium Story

The travel tech unicorn recently acquired a 30% stake in Rollins International and a 49% stake in Pflege Home Healthcare.

By S Shanthi

September 27, 2024 09:16 IST

The advertising market for music festivals and concerts in India has grown steadily too, and is estimated at Rs 500 crore currently

Brands tune into India’s music festival boom amidst rising demand and marketing challenges Premium Story

Brands look for ways to secure a foothold in the concert ecosystem

By Geetika Srivastava

September 27, 2024 08:55 IST

Jockey’s Nihal Ranjan on company’s market adaptation and strategies for growth amid evolving consumer preferences Premium Story

Page Industries’ revenue from operations declined 2.8% to Rs 4581.67 crore in FY24 from Rs 4714.19 crore in FY23

By Shailja Tiwari

Updated: September 27, 2024 18:01 IST

Additionally, it was also found that the period between Jan-Jun 24 saw an increase of three percent compared to the same period in 2023. (Image Credits: Freepik)

Programmatic ads dominate with 88% share in 2024, reveals TAM AdEx report

The report also revealed that services sector retained its top position with 51% share. Banking/Finance/Investment ranked second with a seven…

By Gopika Nair

September 26, 2024 17:24 IST

As per the company, the device comes with 12GB RAM and 256GB storage, priced at Rs 36,999.

OPPO India launches Reno12 Pro 5G Manish Malhotra edition

The phone incorporates floral motifs from Mughal art and embroidery techniques from Rajasthan and Uttar Pradesh

By BrandWagon Online

September 26, 2024 15:52 IST

This partnership aims to enhance ARDEX ENDURA's digital presence using a combination of media, technology, data, and content. (Image Credits: iProspect)

iProspect India wins digital media mandate for ARDEX ENDURA

From what is understood, the account will be managed from the agency’s Mumbai and Bengaluru offices.

By BrandWagon Online

September 26, 2024 15:10 IST

Reportedly, the campaign features a digital video film that takes us through SUMO’s life and his annoyance with pointless rewards. (Image Credits: super .money)

super.money unveils AI influencer SUMO in new campaign highlighting UPI rewards frustration

From what is understood, SUMO is an AI influencer who is a human in a goat’s avatar.

By BrandWagon Online

September 26, 2024 12:30 IST

At launch, the Cignal Super app will feature content from partners like VIU, Lionsgate Play, Curiosity Stream, Fuse+, Pilipinas Live, and Cignal Play.

Cignal TV launches Cignal Super App Pilot in partnership with Tata Play Binge

Pilot launch introduces unified OTT aggregation platform, powered by Tata Play Binge’s Cloud technology.

By BrandWagon Online

September 26, 2024 10:08 IST

Ola Electric sees lower margin loss than legacy brands Premium Story

According to the analysis, Ola Electric made a gross margin of 18.4% while TVS, Bajaj and Ather trailed with 14%,…

By Swaraj Baggonkar

September 26, 2024 08:48 IST

The Botox effect: Are beauty brands able to cash in on social commerce? Premium Story

How often have you stumbled upon a reel on Instagram or a video on YouTube showcasing a new product that…

By Gopika Nair

September 26, 2024 08:00 IST

Swiggy One membership is available at Rs 1199 for three months with a special price of Rs 30 for the same currently. (Image Credits: Swiggy)

Everything you need to know about Swiggy’s new ‘Privileges’ for Swiggy One memberships

Reportedly, Cinepolis provides a flat 30% discount on movies and food, along with a 25% discount at F&B counters for…

By BrandWagon Online

September 25, 2024 18:08 IST

ZEE Entertainment announces expanded broadcasting for DP World ILT20 Season 3 across 15 TV channels and ZEE5, beginning January 11, 2025.

Zee Entertainment expands broadcast for DP World ILT20 Season 3

The tournament will feature matches across 15 channels and ZEE5, targeting a viewership of 230 million in India.

By BrandWagon Online

Updated: September 27, 2024 11:22 IST

Bengaluru solidifies its reputation as India’s startup hub, with half of the Top 20 startups headquartered in the city

Zepto leads LinkedIn’s 2024 India startups list as 14 newcomers emerge

While Zepto (#1) holds its crown for a second consecutive year, the 2024 list showcases a broader range of industries,…

By Shailja Tiwari

September 25, 2024 15:59 IST

The survey reveals key findings regarding the adoption of GenAI in the technology, media, and telecommunications (TMT) sectors. (Image Credits: Freepik)

65% of TMT companies have adopted GenAI, reveals PwC report

Specifically, 68% of respondents from technology companies see GenAI as a long-term disruptive force, while the media and entertainment sector…

By BrandWagon Online

September 25, 2024 15:00 IST

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