Page 115 of Brand Wagon

On the spot with Amit Suri, mutual fund distributor & founder, AUM Wealth Premium Story

Blogger’s Park: How WhatsApp is quietly replacing CRMs in India Premium Story

Rural consumption is moving from essentials towards choice and care

In the end, AI companions may reflect our desires, but they cannot fulfil them entirely. As Sinha puts it: “If society outsources emotional life to a machine, we risk forgetting how to be with one another.” (Image created on ChatGPT)

Of bots and broken hearts: AI companions in an age of loneliness

YouTube poised to overtake Disney as top media giant, Analyst predicts

RED Health launches FLASH app, promises medical assistance in under 8 minutes

Apple TV+ now available on Prime Video in India—Here’s how to watch!

In a world of quick commerce, Delhivery is taking it slow-er, says Milind Sharma

On the spot with IMAX Corporation’s Preetham Daniel Premium Story

Blogger’s Park: Decoding minds Premium Story

The Rs 1-trillion question: CCI raids on ad agencies Premium Story

Manforce promised AI condoms—Then pulled the ultimate prank

Indie agencies pulled off some big wins this Goafest. Just a flash in the pan? Premium Story

Fake managers cost Indian influencers Rs 350 cr in lost deals

Instamart turns blue, steps out of Swiggy’s shadow

PepsiCo joins Formula 1 in a multi-year global sponsorship agreement

Why are Indians spending less on clothes and shoes?

Advertising

No wonder India’s `1.1 lakh crore ad industry is bracing for US President Donald Trump’s tariff plan to make landfall.

Bracing for tariff landfall: Ad budgets could tighten but local for global will prevail Premium Story

Manu Bhaker’s home takes the spotlight in Asian Paints’ season 8

Top AR campaigns marketers should learn from in 2025 Premium Story

MF, investments, Invits, Reits, Mutual Funds, Real Estate Investment Trust,

“India is building smarter, not faster”—Aayush Puri on how PropTech and reforms are helping India outpace China in real estate

BigMuscles Nutrition aims for Rs 300 crore revenue in FY25, expands product range and market presence

Andhra Pradesh launches ‘Mana Mitra’ WhatsApp Chatbot for public services

Bhatia will report to Rahul Joshi, MD & Group Editor-in-Chief, Network18.

Angad Bhatia steps in as CEO of Firstpost and Creator18

The rise of family-centric OTT content: A game-changer in streaming

Sony Sports Network secures Hockey India League telecast rights for three years

GTA 6 Update: Check launch date, India price, game play, maps and more here

GTA 6 update: How much will Grand Theft Auto 6 really cost? Here’s the price tag

How are in-game audio ads taking forward the ‘immersive’ factor of advertising Premium Story

NODWIN Gaming expands global presence with full acquisition of Freaks 4U Gaming GmbH

The focal point of this celebration unfolded on Truefitt & Hill's official Instagram account

Truefitt & Hill launches DVC with 218 Influencers

Agoda ropes in Rashmika Mandanna for launch of digital ad campaign

Transformation of digital marketing due to AI

With these at the forefront, modern-day brands are transforming conventional approaches and reshaping how they optimise sales.

Data-driven sales: Leveraging analytics to boost sales performance and customer satisfaction

Ayatiworks introduces genAI ‘Ayati intelligence’ for retail sector

With ad blocking expected to cost publishers $54 billion in ad revenue; is ad-light and personalisation the answer? Premium Story

MOM teams up with Kiara Powar and announces campaign to promote healthy snacking

From what is understood, this campaign was made in collaboration with BackBenchers Digital to spread awareness about healthy snacking.

By BrandWagon Online

October 2, 2024 11:34 IST

The government will also notify a Data Protection Board that will levy the penalty of up to Rs 250 crore on the company in case of any incidents of data breaches and non-compliance of provisions of the Act.

Online gaming firms seek exemptions from DPDP Act’s age-gating norms to protect business models

As per the DPDP Act, the firms concerned will need to collect data afresh from users and spell out clearly…

By Jatin Grover

October 2, 2024 10:00 IST

By adopting these strategies, we can create anti-tobacco ads that are not only watchable but also effective in reducing tobacco consumption.

How creative anti-tobacco ads on OTT can engage viewers without shock tactics Premium Story

Instead of scaring people into giving up smoking, we should empathise with them by going deeper into the reasons they…

By Geetika Srivastava

October 2, 2024 09:00 IST

Much before benchmarking with global carriers, Campbell Wilson will be well advised to chat with Ashwini Vaishnaw, who is delivering meaningful upgradation courtesy the impressive Vande Bharat.

Blogger’s Park: Air India’s confusing transformation amidst Vande Bharat’s customer-centric rise Premium Story

The efficient servers insisted on offering Chicken-Rice or Dal-Rice as dinner. Deeply confusing, as the chicken substitute was an alu…

By Guest

October 2, 2024 08:00 IST

Growel Group launches ‘Carniwel’ to enter India’s expanding pet food market with premium, affordable offerings

Positioning itself as a competitive player in the rapidly growing pet food sector, Growel Group introduces Carniwel, focusing on premium…

By Shailja Tiwari

October 1, 2024 19:12 IST

“Whether you’re going for a sharp look or something more relaxed and easier, your shoes should reflect the way you are dressed, and the way you feel,” Vijay said. (Image Credits: METRO)

Triptii Dimri and Vijay Varma join METRO Shoes for brand campaign

From what is understood, the campaign focuses on showcasing a range of footwear designed for the festive season.

By BrandWagon Online

October 1, 2024 14:49 IST

Celebrating International Coffee Day: India’s journey from chai traditions to a vibrant coffee culture, where every sip tells a new story.

International Coffee Day: How India’s Chai Lovers are Becoming Coffee Connoisseurs!

On October 1st, coffee lovers worldwide raise their cups for International Coffee Day, but in India, where chai has long…

By Shailja Tiwari

October 1, 2024 14:45 IST

From what is understood, the creative reigns of this campaign were taken over by Bottomline Media Pvt Ltd. (Image Credits: Instagram)

Too Yumm! announces campaign and product range featuring Ananya Panday

: Too Yumm!, K-Bomb Ramen, Ananya Panday, Bottomline Media, snacking brand, creative campaign, spicy ramen, Tanaaz Bhatia, marketing strategy, food…

By BrandWagon Online

October 1, 2024 14:17 IST

It explores Generation Z's distinctive traits and behaviours, focusing on their values and preferences in media, finance, health, fashion, food, and beverages, the company added. (Image Credits: Freepik)

Mental health is a top priority for Gen Z, report revealed

According to the company, the report includes qualitative insights from over 3,000 respondents aged 18 to 26 across different regions…

By Gopika Nair

October 1, 2024 13:13 IST

Ravi Ahuja (right) and Tony Vinciquerra (left), with Ahuja set to become the new CEO of Sony Pictures Entertainment in 2025.

Leadership shift at Sony Pictures: Tony Vinciquerra steps down, Ravi Ahuja steps up

Ravi Ahuja, current Chairman of Global Television Studios, will take over as CEO of Sony Pictures Entertainment in January 2025,…

By BrandWagon Online

October 1, 2024 12:28 IST

In 2024, video content is no longer just about high production values or flashy animations. (This is an AI generated image with Ideogram)

MarTech trends 2024: Cookies crumble, videos rule, and personalisation gets personal

With brands fighting for consumer attention in an increasingly crowded digital space, keeping up with MarTech trends is vital. With…

By Gopika Nair

October 1, 2024 10:46 IST

Consider the reality: According to industry estimates, an average consumer is exposed to around 6,000 to 10,000 ads daily, up from approximately 1,600 just a decade prior. (This is an AI generated image with Ideogram)

Ad Fatigue: The marketing challenge that no one talks about but why? Premium Story

From the moment you go online till the end of the day, advertisements are constantly thrown on your face on…

By Gopika Nair

October 1, 2024 08:00 IST

"Rohit Sharma partners with True Elements to promote health-conscious snacking, launching a new line of premium products aimed at redefining healthy eating in India."

Fueling health! How True Elements and Rohit Sharma aims to redefine healthy snacks

Sharma will not only promote True Elements but also launch his line licensed with the brand, aligning with his goal…

By Shailja Tiwari

Updated: October 1, 2024 11:58 IST

The Pou-o-Kai pop-up restaurant under the night sky at Kura Tawhiti, highlighting New Zealand's culinary offerings and dark sky tourism.

Tourism New Zealand launches Stargrazing campaign with Pou-o-Kai Pop-Up restaurant under dark skies of Kura Tawhiti

Tourism New Zealand aims to boost off-peak visitation with a unique dining experience that highlights the country’s dark skies and…

By BrandWagon Online

September 30, 2024 18:30 IST

Pluckk, known for delivering fruits, vegetables, and other fresh food products directly to consumers, offers over 300 items including meal kits, juices, dips, soups, smoothies, and salads.

Pluckk acquires nutrition brand Upnourish in $1.4 million deal

Pluckk expands into the nutrition segment with its acquisition of Upnourish, aiming to strengthen its fresh food offerings.

By BrandWagon Online

Updated: September 30, 2024 17:38 IST

Interestingly, new vehicles have captured the attention of 33.62% of respondents, indicating a substantial segment willing to make big-ticket purchases this season.

India’s wallets open wide: 36% plan to spend more this Diwali, says Rediffusion report

New clothes, garments, and accessories are the most sought-after items, with 86.35% of respondents indicating plans to purchase in this…

By BrandWagon Online

September 30, 2024 16:09 IST

Kylie Jenner launches ‘Cosmic’ debut fragrance in India, expands Kylie Cosmetics range

Kylie Jenner expands Kylie Cosmetics with the launch of her debut fragrance Cosmic in India, now available at Sephora stores…

By BrandWagon Online

September 30, 2024 12:30 IST

According to the company, Markriti builds on its open-source foundation from Robyn and offers a low-code workflow that simplifies the MMM process. (Image Credits: Publicis Media)

Publicis Media India launches Markriti: A new tool for Marketing Mix Modeling

From what is understood, it is powered by Meta Open Source and features an interactive interface

By BrandWagon Online

September 30, 2024 11:55 IST