Page 111 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

After hours with Mehul Agarwal, Director & CEO, Dorby Premium Story

With one more day remaining, Indian agencies remain hopeful of adding further accolades to what is already a noteworthy campaign at Cannes Lions 2025.

Cannes Lions 2025: India secures 5 more medals, total reaches 31

FMCG majors Nestlé & Godrej are raring to shake up a Rs 5,000 cr category

AI now mandatory at Shopify, CEO confirms after leaked memo

Dettol maker sue dermatologist and influencers over viral video alleging harmful effects

Eloelo raises Rs 114 crore to level up in India’s social gaming arena

IPL 2025 sparks new wave of online scams: Report

‘A-Eye’ by Britannia uses AI to make retail accessible for all

AI and the human experience leap for brands

Big brands take over IPL 2024 as advertiser count drops 24%

Nykaa rides beauty wave to growth, Fashion lags behind

Meta tightens rules for real-money gaming advertisers

Chai pe Charcha with BrandWagon Premium Story

KiranaPro acquires Likeo in $1M deal to introduce virtual trial rooms on BLACK

OYO offers Rs 3 lakh prize for new name of parent company

Advertising

"Brands need to be on a conscious journey to challenge norms rather than piggyback on trends."

BrandWagon AdTalk with ASCI’s Manisha Kapoor Premium Story

The proposed DPDP rules challenge marketers to rethink strategy Premium Story

Karisma Kapoor joins Oleev to advocate healthier choices for women

Marketing

CMF Phone 2 Pro retains modularity with three new accessories including Universal Cover, Interchangeable Lenses (Fisheye and Macro), and Wallet/Stand.

Nothing’s CMF launches Phone 2 Pro, Buds 2 Series to expand market reach

Markets give Trent a dressing down as Shein re-enters India

77% of Indian shoppers prefer AI-driven retail: Study

Media

The most attractive aspect of microdramas is their low production cost.

Are bite-sized dramas the future? Premium Story

Zebronics launches new ad campaign featuring Hrithik Roshan

Sourav Ganguly joins Olyv as brand ambassador

Gaming

GTA 6 Update: Check launch date, India price, game play, maps and more here

GTA 6 release update: Check launch date, India price, characters, map, system requirements and more here

WinZO collaborates with FGV EAESP, aims to strengthen its footprint in Latin America

Western Digital’s Jaganathan Chelliah on esports growth, online gaming trends, and storage solutions in India

Digital Marketing

The traditional advertising mediums had their limitations and reaching a large audience base required a significant investment, says Relan

BrandWagon AdTalk with mFilterIt’s Amit Relan Premium Story

Britannia rolls out a new WhatsApp-based service targeted at those with diabetes; to provide customised diet plans

Bosch eyes to enter every Indian home: Neeraj Bahl, MD & CEO, BSH Home Appliances (India & SAARC)

Martech

This shift is reshaping data investment trends, particularly in markets like India, where traditional approaches to data management may not suffice. (Image credits: MongoDB)

MongoDB’s Sachin Chawla on navigating data modernisation and innovation Premium Story

65% of brands increasing MarTech spending, reveals Mirum India and VML report

Affle’s Vipul Kedia on the company’s AI-powered advertising strategies, besides transforming ads into recommendations Premium Story

Birla Opus Paints unveils ‘Naye Zamane Ka Naya Paint’ campaign featuring Vicky Kaushal and Rashmika Mandanna

Birla Opus Paints partners with stars to showcase a new era in paint quality and design.

By BrandWagon Online

October 11, 2024 12:19 IST

Eveready aims to enhance safety and awareness during Durga Puja with a campaign featuring female voices delivering essential messages to pandal-hoppers, supported by singer Usha Uthup and actress Ritabhari Chakraborty.

Eveready launches women’s safety campaign during Durga Puja in Kolkata

Eveready partners with Kolkata’s top Durga Puja pandals to promote women’s safety through audio messages by Usha Uthup and Ritabhari…

By BrandWagon Online

October 11, 2024 11:16 IST

"Swiss Beauty introduces its latest mass-premium line, Swiss Beauty Select, catering to India's growing demand for multifunctional beauty products, with exclusive insights from CMO Vidushi Goyal

Swiss Beauty ventures into mass premium with Swiss Beauty Select

In a conversation with BrandWagon Online, Swiss Beauty’s CMO Vidushi Goyal shares insights into the brand’s latest venture, Swiss Beauty…

By Shailja Tiwari

October 11, 2024 09:17 IST

"In my view, no campaign can be labelled strictly as good or bad; it largely depends on individual perspectives and contexts," Keshvani added.

BrandWagon Adtalk with Libas’ Sidhant Keshwani Premium Story

“The key difference between launching a brand today versus earlier lies in the impact of digital transformation. Previously, brand launches…

By Gopika Nair

October 11, 2024 08:00 IST

The move has certainly sparked a wave of social media conversation. While some critics labeled it “petty,” others applauded Swiggy for swiftly outmaneuvering its competitor.

Will Swiggy’s Shark Tank gamble pay off?

The benefits could be significant though. “It signals that Swiggy has established itself as a brand with a competitive edge,”…

By Geetika Srivastava

October 10, 2024 17:34 IST

The report further claims that 2025 is ‘The Year of Impact’. (This is an AI generated image made with DALL-E)

AI to transform media in 2025 as brands embrace personalisation, says Dentsu report

More than 51% of U.S. consumers believe AI’s positive effects will outweigh the negative, though concerns about distinguishing real from…

By Gopika Nair

October 10, 2024 15:04 IST

Global brands fail to capture $3.5 trillion in value over two decades, according to Interbrand's latest report.

How the top 100 global brands lost $3.5 trillion: short-term gains, long-term losses, reveals Interbrand

Interbrand’s 25-year analysis shows that while performance marketing tactics yield short-term gains, insufficient investment in long-term brand-building has cost top…

By BrandWagon Online

October 10, 2024 12:54 IST

A snippet from the ad (Image: The Baker's Dozen)

The Baker’s Dozen partners with Soha Ali Khan to launch new campaign

The Baker’s Dozen (TBD), a bakery brand, announced a partnership with Soha Ali Khan, Bollywood actress, for its consumer awareness…

By BrandWagon Online

October 10, 2024 12:19 IST

Furthermore, video podcasts are also gaining traction, with Gen Z increasing their consumption by 58% in the first five months of 2024.

Spotify starts free streaming option in South Korea

Spotify introduces its ad-supported free tier in South Korea, aiming to connect more listeners with Korean music and podcasts.

By Reuters

October 10, 2024 09:42 IST

The company allocates 35-40% of its budget to digital media, while traditional media still takes the lion’s share at 60-65%, given its ability to reach mass audiences quickly

From Voltas to Voltas Beko: The strategic move that boosted brand positioning Premium Story

Voltas Limited — A Tata Enterprise, and Ardutch B.V. (a subsidiary of Arçelik A.S.; part of the Koç Group –…

By Anushree Bhattacharyya

Updated: October 10, 2024 17:48 IST

The campaign showcases Sharma trying to shoot an ad and in the process, tries on different styles. (Image: Instagram)

True Elements launches new campaign with Rohit Sharma

The product line features his name and image on the packaging, symbolising his commitment to the brand, the company added.

By BrandWagon Online

October 9, 2024 17:59 IST

With aspirations to exceed Rs 1,000 crores in revenue by FY 2030, AET is focusing on achieving a 30% year-on-year growth in LED display sales

AET partners with Videvision Smart Tech to enhance market presence

The collaboration aims to improve accessibility to AET’s advanced LED display solutions, particularly in tier I and tier II cities.

By BrandWagon Online

October 9, 2024 16:49 IST

In addition to its online strategy, Mamaearth is expanding its offline distribution.

Mamaearth partners with Meesho to expand reach in tier 3 markets; targets 100 crore ARR

The collaboration aims to meet the growing demand for natural and toxin-free personal care items in smaller towns and semi-urban…

By BrandWagon Online

Updated: October 10, 2024 09:39 IST

The partnership aims to strengthen PVR-INOX’s position in the South Indian cinema advertising market

PVR-INOX partners with Khushi Advertising for cinema advertising in South India

PVR-INOX operates 1,750 screens across 357 properties in India and Sri Lanka, with a seating capacity exceeding 357,000.

By BrandWagon Online

October 9, 2024 15:52 IST

“This campaign is our tribute to Kolkata’s iconic street vendors who are not necessarily on Zomato platform at the moment but are a key part of the city’s cultural fabric,” Sahibjeet Singh.

Zomato launches campaign honouring Kolkata street food

From what is understood, the campaign is created with local artisans, the artwork highlights the names and locations of prominent…

By BrandWagon Online

October 9, 2024 15:30 IST

The campaign featuring Jyotika, Senthil surprises Jyotika by showing their nameplate, with both their names on it, symbolising their equal partnership.

Sunfeast Marie Light launches new campaign featuring Jyotika

According to the company, the campaign encourages couples to recognise and celebrate shared contributions by having both partners’ names on…

By BrandWagon Online

October 9, 2024 14:21 IST

Reddit is one of the most popular social media platforms

BrandWagon explainer: Is Reddit marketing a thing?

What if I tell you that Reddit too is being used as a marketing tool by many?

By Gopika Nair

October 9, 2024 12:30 IST

Bloom’s distribution will initially be e-commerce and quick commerce-focused, with plans to expand into offline retail over time.

From men’s health to women’s wellness! Bold Care launches Bloom to meet growing demand

Jadhav mentioned that the brand would explore exclusive partnerships with newer players in the online marketplace, aiming to create visibility…

By Shailja Tiwari

Updated: October 10, 2024 10:52 IST

Prev
1
…
110
111
112
…
511
Next