Wahter, an advertising and packaged drinking water brand, has launched the #YourVoteYourVoice campaign to raise awareness about voting ahead of the upcoming Lok Sabha elections scheduled for May 25, 2024, in Delhi and Gurgaon.
From what it’s understood, Wahter’s campaign leverages its business model, integrating brand advertisements onto bottled water, to disseminate voting awareness messages. Each bottle distributed during this campaign is understood to feature customised labels with different messages that encourage people to vote. Reportedly, the labels on the bottles feature slogans such as ‘Vote Jaroor Karenge’ and ‘Vote Karega India, Tabhi To Badhega India’. Moreover, Wahter is believed to have placed its carts in areas frequented by the youth and first-time voters, such as Qutub Institutional Area in Delhi, Amity University Gurugram, and Gurugram University.
“We wanted to highlight every vote’s importance in shaping our country’s future. Our main motive with this campaign is to encourage as many people as possible to come out and vote, particularly focusing on first-time voters,” Amitt Nenwani, co-founder, Wahter, said.