Veeba has rolled out its new brand campaign ‘Your Food, Your Rules’. As per the company, the campaign is designed to inspire consumers to unleash their culinary creativity.
The TVC featuring cricket commentator Samir Kochhar, showcases Veeba’s product portfolio. The campaign encourages individuals to explore ingredients and create unique culinary experiences.
Talking about the campaign, Viraj Bahl, founder and managing director, Veeba, said, “We believe that food is personal, everyone has a distinct taste and should be a reflection of your individuality. Our ‘Your Food Your Rules’ campaign embodies this ethos, emphasising our dedication to delivering authentic flavors, culinary innovation, and a wide variety of high-quality products.”
The campaign is crafted in collaboration with Leo Burnett, Delhi and directed by TJ Hall.
“With this campaign, we wanted to show how you can break convention and create something new with a twist using Veeba products. We planned to launch this campaign during the Cricket World Cup and therefore the visual storyline of the TVC was kept very action-oriented. Complementing this we had a commentary style voiceover done by Samir Kochhar to build on the narrative,” Vikram Pandey, national creative director, Leo Burnett, added.
Moreover, the campaign will be introduced through a brand film in the form of a pan-India TV commercial, available in English, Hindi, and regional languages.