UP Warriorz announces partnership with POND’S Sun Miracle Sunscreen as the official sunscreen partner ahead of the upcoming season of the Women’s Premier League 2024. The Capri Sports-owned side will take on Royal Challengers Bangalore in their first match of the season on February 24.
“WPL is a significant platform for brands and we are elated to have POND’S and Unilever join the UP Warriorz as an associate partner – sunscreen in this season of WPL 2024. UP Warriorz represents UP and fans across India and we are sure this partnership will provide new opportunities to both brands,” Jinisha Sharma, director, Capri Sports, said.
The company’s journey with the UP Warriorz marks a return to the sports market for POND’S parent company Unilever. It also presents an opportunity for POND’S to support women-centric sports with a platform like WPL.
“We are excited to come onboard as official sunscreen partners for UP Warriorz. With this collaboration we want to encourage more women to step out in the sun and make miracles happen on the field,” Harman Dhillon, executive director-designate, beauty and wellbeing, HUL, said.