UNIREC, a sustainable fashion brand, in collaboration with Netflix, acquires the official rights to produce merchandise for the movie ‘The Archies’. The merchandise will be made out of sustainable fabric with an initiative to plant a tree for every garment that will be sold by UNIREC.
Since the 1960s, Archie’s has been a beloved brand among all teenagers. The old school aesthetic designs and the whole collection is inspired by components of the story and ‘The archie’s vibes from the era.
In UNIREC all the garments are made from recycled plastic bottles or RPET fabric. Even with this collection UNIREC has worked on innovative fabrics suitable for the Indian climate.
“We hope that by offering this collection, a growing number of individuals including the youth will be aware of our brand and help us create a sustainable world for better living, ”Kapil Bhatia, CEO and founder of UNIREC said.
Moreover, the collaboration between UNIREC and Netflix will create awareness towards sustainability and nature conservation as UNIREC is going to plant a tree on every garment sold by them with the help of an NGO named Global Vikas Trust.