TVS Raider launched an integrated campaign titled – ‘Call of the Wicked’. From what is understood, the campaign is conceptualised by FCB Kinnect. Inspired by superhero lore, the film evokes the feeling of riding to answer the ‘call of the wicked’, the company added. The campaign is live across digital platforms and television.
“A truly powerful idea speaks volumes, even in silence. By transforming a sharp insight into a cinematic experience, we’ve captured the bold spirit of the TVS Raider in a way that’s as unforgettable as the ride itself,” Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, said.
“The new Raider epic is a pure adrenaline kick at 24 frames a second. Our intent was to stay true to our wicked roots and celebrate the million-plus Raiders out there. Being the fastest in its class, skinned in the spanking-new Nardo Grey, we just had to make a film that deserves announcing its arrival,” Nishant Pratap, group executive creative director (South), FCB Kinnect, commented.