Mad Influence, an influencer marketing agency, and Star Sports, a sports broadcaster, have joined forces for the second edition of the Star Sports Dream Job campaign in 2024.
“We are looking forward to collaborating with Star Sports for the Star Sports Dream Job campaign. Through this initiative, we aim to provide a platform for aspiring talents to showcase their skills and pursue their dreams in sports anchoring. Through this initiative, we’re looking to provide a platform where aspiring talents can shine, grow, and ultimately make their mark,” Gautam Madhavan, founder and CEO, Mad Influence, said.
Commenced on April 8, 2024, the campaign’s primary objective is believed to identify talent through weekly challenges designed to test participants’ versatility and anchoring prowess. Reportedly, the campaign unfolds through themed weekly challenges such as #IPLRivalryWeek, #IPLFanWeek, #GullyCricketKeStar, #RevengeWeekOnStar, #RaceToPlayoffsOnStar, and #PlayoffsOnStar. Recently, Mad Influence and Star Sports collaborated with Rishabh Pant in Delhi on May 18, 2024, at a school where he met with students. To further amplify this event, Mad Influence is understood to have brought influencer Karron S Dhingra into the picture to create content and promote Star Sports Dream Job.
To amplify the campaign’s reach, reportedly, Mad Influence collaborated with social media stars nationwide, while also enlisting the support of former cricketer Kevin Pietersen, who engaged in street cricket matches with creators Aarush Bhola and Varun Yadav. From what it’s understood, a highlight of the collaboration is the segment “Cricket Live” hosted at the Star Sports studio. Here, creators had the opportunity to go live on television, interacting and creating content with former cricketers such as Harbhajan Singh and Mohammad Kaif. Personalities such as Surabhi and Samriddhi (Chinki Minki) and Simran Dhanwani took part in the segment with their content.
“We’re looking forward to embarking on this journey with Star Sports for the second edition of the Star Sports Dream Job campaign. Through a series of challenges and interactive segments, we aim to unearth the next generation of sports-anchoring talent. I believe this initiative not only offers a platform for individuals across India to showcase their skills but also promises them a chance to realise their dreams,” Aman Narula, head of operations, Mad Influence, said.