Snapdeal strengthened its value lifestyle portfolio to cater to the increasing demand for branded merchandise at affordable prices. Recognising the trend towards brand-led, value-focused shopping, Snapdeal has on-boarded a diverse array of lifestyle brands offering merchandise targeted at value-savvy consumers.
Snapdeal’s new fashion lineup features a roster of brands, including Jockey, Rosaline by Zivame, Varanga, House of Ramraj Cotton, John Players, Clovia, Red Tape, Janasya, Aurelia, Nauti Natti and Ketch, and more. Moreover, the e-commerce platform has also onboarded brands including Carlton London, SPARX, Campus, Baggit, Daniel Klein, and Action, among others.
“Our vision is to establish Snapdeal as the go-to destination for a value-centric lifestyle. As Snapdeal enters a phase of substantial growth, this reflects our progressive stance in evolving into a holistic fashion destination for consumers who prioritize quality living at affordable prices. We plan to consistently add new brands to the portfolio and provide a lifestyle that is both stylish and values-driven,” Himanshu Chakrawarti, CEO, Snapdeal, said.
The platform’s strategic move brings onboard multiple brands with merchandise tailored to meet the demands of the value-conscious shopper.