Alpino, a healthy food brand, announced Shilpa Shetty as its brand ambassador and key investor. From what is understood, the company also raised $1.2 million in its maiden funding round with participation from Paresh Ghelani and other angel investors from Aashar Capital.
“I’ve always believed in living a balanced life—staying healthy, but without stressing over it too much. Alpino embodies this philosophy perfectly, they truly make healthy eating fun. Their natural peanut butter has been a staple in my home; my kids love it too. It’s a brand I’ve trusted and enjoyed, so when the opportunity arose to become a part of Alpino, it felt like a natural fit, just like their products,” Shilpa Shetty said.
According to the company, with Shilpa Shetty on board, it is committed to bringing protein rich products to every kitchen household. Furthermore, the company commented that this announcement is in line with their attempt to make Alpino a household name.
“We are beyond thrilled to welcome Shilpa Shetty to Alpino. Shilpa’s dedication to transforming India’s approach to health and her genuine love for our products make her the ideal face for our brand. Her zestful, fun-loving nature & passion towards fitness aligns perfectly with our brand positioning that healthy eating should be fun & not a burden. We are confident that Shilpa’s influence will inspire more people to embrace a protein-rich lifestyle,” Chetan, CEO and co-founder, Alpino Health Foods.