Shecommerz, a platform catering to India’s Modest Income Consumer (MIC) segment, has announced the appointment of Sandeep Mina as its chief executive officer. From what is understood, Mina brings over 20 years of experience in sales, operations, and strategy, and will focus on advancing Shecommerz’s goals of innovation and growth within the MIC market.
“I am thrilled to join Shecommerz and the New Street Group at a time when it is uniquely positioned to make a significant impact. With our robust technology and operational capabilities, we hold a considerable advantage in addressing the ever-growing needs of India’s aspirational Modest Income Consumers. This blend of innovation and execution empowers us to not just serve this dynamic segment but also to shape the future of inclusive growth in India.” Mina said.
Reportedly, Mina previously held leadership roles at Swiggy, Dukaan, Hotstar, Star India, Olam International, Marico Limited, and Coca-Cola. At Swiggy, he contributed to the development of new monetisation models, including an ads revenue model, which supported the company’s profitability objectives. An alumnus of IIT Delhi and IIM Ahmedabad, Mina’s expertise is expected to guide Shecommerz in its next phase of development, the company added.
“Shecommerz has demonstrated the immense potential of a financial services-led, digitally enabled physical distribution network to serve 700 million people forming India’s Modest Income segment. I am excited to welcome Sandeep Mina to the New Street Group as CEO, SheCommerz, at this pivotal juncture. With his extensive retail distribution expertise, he will lead our 1,500-strong team to build a robust, hi-tech, AI-powered distribution channel for the world’s largest emerging retail market.” Sajeev Viswanathan, chairman, Shecommerz, added.