Digital agency Saatchi & Saatchi Propagate, part of Publicis Groupe India, has appointed Isha Kapoor as vice president. She will be based in the agency’s Mumbai office and report to Prachi Bali, executive vice president and business head of Saatchi & Saatchi Propagate India.
Isha will spearhead the development and execution of winning strategies, nurture client relationships, and explore opportunities for the agency to maintain its competitive edge and momentum. With her demonstrated success in propelling brands across categories like FMCG, BFSI, beauty, and entertainment to digital leadership, Isha is dedicated to delivering significant growth and success to the agency’s clients at every step.
Isha brings a decade of experience in the world of advertising. Before joining Saatchi & Saatchi Propagate, she was with Grapes, where she led its West business. Isha has also worked with What’s Your Problem, where she on-boarded clients despite the challenges posed by the pandemic and spearheaded campaigns for brands such as Future Generali.
“Isha’s extensive experience in successfully creating new business opportunities for digital agencies makes her a valuable team member. As a proven team leader, she possesses a deep understanding of the importance of nurturing client relationships and its impact on the growth of our business. With Isha’s addition, I believe that the leadership at Saatchi & Saatchi Propagate is more powerful than ever, prepared to offer the best solutions to our clients,” Prachi Bali, executive vice president and business head, Saatchi & Saatchi Propagate India, said.
She has also had a long stint at Chimp&z Inc where she led the Mumbai branch and established the Gurugram branch along with securing brands such as Unicef, Avon, Amway, Care Health Insurance and Delhi Daredevils to name a few, for the agency.