Royals Sports Group-owned franchise Rajasthan Royals and energy solutions provider, Luminous Power Technologies announced the extension of their association, with Luminous continuing as the team’s title sponsor for the next two seasons. Owing to last season’s collective success, Rajasthan Royals and Luminous Power Technologies will continue to exhibit their association both on and off the field. With the Luminous logo displayed on the front of the Rajasthan Royals’ official jersey and training kits, the two brands are also joining forces for a cause to encourage participation in sustainability initiatives in Rajasthan for driving community impact.
“After our successful partnership last year where we helped strengthen Luminous’ national and global footprint through impactful collaborations, we are delighted to have signed this two-year extension. Our values are deeply aligned and the social impact that we intend to create through effectively activating solar energy and enriching livelihoods in communities across Rajasthan is incredibly exciting! The renewal of our partnership gives us both the opportunity to deeply engage with our fans and consumers throughout the year and drive incredible life-changing campaigns while innovating together every step of the way,” Jake Lush McCrum, chief executive officer, Rajasthan Royals, said.
The extension of this partnership is a testament to the shared success of the previous season as well as a reflection of the aligned vision between Luminous Power Technologies and Rajasthan Royals. Both brands are driven by a commitment to innovation and sustainability, recognising the importance of making a positive impact on society, which will reflect in the jointly led future initiatives undertaken by both entities.
“As a brand, we continuously explore meaningful associations which help us establish a deeper connection with our stakeholders. As Luminous takes center stage on the Rajasthan Royals team’s official playing kits, this collaboration represents more than a sponsorship; it reflects the mutual respect and alignment of both brands and reiterates our dedication to nurturing a sporting ecosystem via strategic partnerships. Together, we forge a compelling alliance, poised to drive innovation, champion sustainability, and catalyse positive change within individuals and communities. The extension not only acknowledges the triumphs of our past season but propels us into a future filled with exciting possibilities,” Preeti Bajaj, managing director and chief executive officer, Luminous Power Technologies, said.
The association aligns the transformative goals of a brand committed to revolutionising the energy landscape with technology and innovation, and a cricket team actively engaged in societal transformation. The partnership is poised to further amplify the collective efforts of both brands in making a lasting difference in the innovation, sustainability, and societal impact space.