PVR Inox announced the launch of Bengaluru’s largest cinema at Phoenix Mall of Asia and its largest cinema in the South. The 14-screen Megaplex features three premium formats – MX4D, ScreenX, and Insignia. PVR Inox also introduces the first MX4D, the 4D movie experience and ScreenX, 270-degree cinema viewing in South India.
The new cinema will augment PVR Inox’s foothold in Bengaluru with 172 screens in 26 cinemas and in Karnataka with 219 screens in 37 cinemas. The company consolidates its presence in South India to a total of 572 screens in 100 properties.
Located in the suburbs of Bangalore, the 14-screen megaplex is the city’s most advanced cinema that includes the multi-sensory MX4D format, large screen format ScreenX, three auditoriums of PVR Inox’s luxury format, Insignia along with nine premiere auditoriums with last row celebrity recliners. With a seating capacity of 1997 audiences, the new cinema has the theatrical technology to offer an immersive and enhanced cinematic experience including the 4K laser projection, Dolby Atmos surround sound and Volfoni 3D screen.
“The Southern region is a critical market for us with a steady supply of regional content and passionate consumer demand. We have received an overwhelming response for all our premium screen formats nationwide, prompting us to unveil our largest cinema in the South with 14 screens including three superlative cinema formats – MX4D, Screen X and Insignia. It has been PVR Inox’s strategy to make cinemas more experiential and this Megaplex at Phoenix Mall of Asia perfectly aligns with our vision,” Ajay Bijli, managing director, PVR Inox Limited, said.
The design blends various shades of white, accented by a touch of Royal blue, imparting a luxurious ambience. Strategic areas such as entrances and food and beverage (F&B) spaces are emphasised using black accents amidst the whites, ensuring a balance.
“Bengaluru is a fast-changing and dynamic city in Southern region and one of India’s fast-growing economies. Leveraging on the immense potential of the city aided by proactive governance, it offers one of the most promising destinations for the expansion of multiplexes. We are excited to expand our presence in Karnataka with a world-class cinema,” Sanjeev Kumar Bijli, executive director, PVR Inox Limited, said.